Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Great for insights
What do you like best about the product?
Love the audience insight tool and the findings it can provide
What do you dislike about the product?
the influencer data base cna be a bit limiting
What problems is the product solving and how is that benefiting you?
nothing to add
Amazing measurment and analytics team
What do you like best about the product?
The measurment and the global benchmark in terms of associated cost when creating an influencer marketing campaing.
What do you dislike about the product?
all influencer needs to be register in the platform to capture stories.
What problems is the product solving and how is that benefiting you?
We used kelar since 2018, and we´ve been able to measure the ROI of our marketing campaings easily and after using it for 5 years we can see the progress of how we have been investing and growing in our influencer marketing strategy
Great Marketing Platform Tool - Working on PR
What do you like best about the product?
Support for Meltwater products
Beta AI
Meltwater Summit
mCommunity - online resource to connect with other professionals
Beta AI
Meltwater Summit
mCommunity - online resource to connect with other professionals
What do you dislike about the product?
Support for connected/partner Meltwater products
Contacts reguarly and timely updated with notice to help center
Source emails cannot be added to lists/list building
Hard to compare to Cision/MuckRack
Nickle and dime add on features
Contacts reguarly and timely updated with notice to help center
Source emails cannot be added to lists/list building
Hard to compare to Cision/MuckRack
Nickle and dime add on features
What problems is the product solving and how is that benefiting you?
Meltwater is trying to be competitive with other media monitor services, however, the metrics and analytics are just not there yet. List building to smaller publications and broadcast stations are merely impossible, but there are supposed to be changes to address that.
The Extra Marketing Team Member We Needed!
What do you like best about the product?
Meltwater is truly the extra marketing team member our lean team needed. We start every Monday by looking at our dashboards, analytics, and custom-made searches to gauge how our brand is doing. Meltwater's capabilities are a regular feature at cross-departmental meetings so we can look at what our competitors are doing and understand how our brand is being talked about across a multitude of channels.
Honestly, the customization of the entire platform to suit our company needs and goals is what makes this software exactly what we needed and levels us up as an organization.
Honestly, the customization of the entire platform to suit our company needs and goals is what makes this software exactly what we needed and levels us up as an organization.
What do you dislike about the product?
I would say the only thing we dislike about Meltwater was the payment structure. Luckily they were able to work with us to find a solution that fit our budget so in the end it all worked out.
What problems is the product solving and how is that benefiting you?
Without Meltwater, we would not have the bandwidth to aggregate all of our social media into one place to look at weekly snapshots of how we are performing. Also, as a small team, it absolutely solves all of our problems with finding and connecting to social media influencers. In addition to this, we've set up a review search in Meltwater that keeps us up to date on how people are talking about our brand and allows us to get out in front of any problems in real time.
Is a good platform, but could be much better.
What do you like best about the product?
That is clear and relativly easy to use. That I can include several key words for research and the service. Although, it is necessary to discard a lot of results that do not correspond to the theme I need to find.
What do you dislike about the product?
That it is necessary to analize every result, because a big porcentage of them do not correspond to the theme or industry I need to search. Its AI is not well developed yet.
What problems is the product solving and how is that benefiting you?
to analyze the market and the communication about our brand and theme in the different social media plataforms. To measure our marketing and communication actions.
A good platform for reporting, but needs improvement
What do you like best about the product?
It is a great platform to organize your influencer campaigns, send influencers for client approval and do affiliate marketing. We find it super helpful during report season! Lots of great insights.
What do you dislike about the product?
Searching for influencers is not the best. The search engine has lots of glitches and is lacking a diverse group of influencers.
The product seeding feature needs lots of improvement for woocommerce clients.
The product seeding feature needs lots of improvement for woocommerce clients.
What problems is the product solving and how is that benefiting you?
It is helping us have all the influencer's contact information in one place. Also great for reporting and having less spreadsheets which was a huge hassle for the agency in the past.
Great influencer platform
What do you like best about the product?
Easy to use, intuitive and better features than its competitors
What do you dislike about the product?
We had no downsides with Klear, it was very helpful for our team
What problems is the product solving and how is that benefiting you?
Sourcing and outreaching to appropriate influencers, organising campaigns and creating streamlined post-campaign reporting
Super tool to monitor your influencer
What do you like best about the product?
Klear is very easy to use and understand and is a very intelligent tool, because it can read tags also from images.
What do you dislike about the product?
Maybe sometimes some posts are missing, but you can add them manually, so it's OK in the end.
What problems is the product solving and how is that benefiting you?
It helps us in monitoring our influencer, giving us the possibility to have data to support any kind of decision related to the marketing campaign.
Very useful for understanding influencers.
What do you like best about the product?
It can be said that it is optimal for influencer research and leads to a reduction in research workload. In Japan, there are not many such tools, and the integration between tools is not smooth, so this aspect is also very helpful. With Meltwater, we can extract the volume and posts from Twitter and Instagram, and seamlessly conduct individual research with Klear.
What do you dislike about the product?
As expected, the weakness is in the Japanese language. Major agencies mainly use Meltwater for social listening, so there is a strong desire for the establishment of a Japanese branch and support similar to Meltwater. (Apologies if it has already been established.) It's unfortunate that Japan cannot be set as a location in the Discovery tab. Since Japan has a deeply rooted culture of word-of-mouth, being able to identify influencers by genre is quite useful.
What problems is the product solving and how is that benefiting you?
As previously mentioned, analyze the major trends and volume of posts on Twitter and Instagram using Meltwater, infer users with influence within those trends, identify similar influencers, and confirm the feasibility of their assignment. There is a significant advantage in terms of reducing the amount of work when considering their use as community leaders or influencers when changing the narrative.
Klearly the best way to identify influencers!
What do you like best about the product?
Like many organizations, we have been tasked with working with influencers to keep up with trends in marketing. But - how does one identify an influencer that makes an impact, that aligns with your brand...etc..Having seen HBO's Fake Famous and being inidated with influencer requests non-stop, I have been impressed with the tools that Klear provides to help identify those influencers... as well as the partnerships and promotions we have run since utilizing the tool.
What do you dislike about the product?
I don't know that I feel that the user experience is the greatest, though I am certain that they will continue to make upgrades to the platform. The experience can be a bit frustrating.
What problems is the product solving and how is that benefiting you?
This tool has become a key piece to identifying the influencers we work with - but more importantly those that we do not.
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