Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Super User-Friendly!
What do you like best about the product?
Very user-friendly.
Training is outstanding.
Rate cards/media kits give great pulses on what the expect from markets.
Training is outstanding.
Rate cards/media kits give great pulses on what the expect from markets.
What do you dislike about the product?
Only downfall - topic and search selections. For example, if I wanted to find a high school educator that was into test preparation for students, like the SAT, ACT, or AP, it is difficult to find someone.
What problems is the product solving and how is that benefiting you?
Background on influencers.
Klear is helpful across various social needs
What do you like best about the product?
Klear provides great functionality in terms of influencer searching. I also find Klear very helpful for social listening, allowing you to generally understand where influencers and customers are creating buzz about your products. The granularity of data is useful for both brand and growth channels.
What do you dislike about the product?
Klear removed functionality for sourcing similar influencers. This makes it difficult to find influencers who may convert well for your products.
What problems is the product solving and how is that benefiting you?
Social listening primarily, for influencer and finding new ambassadors and brand lovers as well as engagement.
Associate Vice President
What do you like best about the product?
Very comprehensive database of influencers and the metrics on them seem to be more reliable than the old platform we used
What do you dislike about the product?
I wish it had more automated influencer outreach / CRM functionality. It would save us a lot of time to be able to set up automated outreach flows.
What problems is the product solving and how is that benefiting you?
Influencer identification and outreach
Powerful tool with helpful insights and customer support
What do you like best about the product?
I love being able to filter, in a self-serve platform, by so many different criteria to discover influencers across multiple platforms, geographies, demographics, and audience types. Also appreciate the tagging feature for organizational purposes.
What do you dislike about the product?
Klear is a very expensive tool. Like most platforms, it is more geared toward business clients than political/policy ones. It is up to users to make the most of it, although the Meltwater team is helpful when you proactively ask for them to be involved.
What problems is the product solving and how is that benefiting you?
Klear allows my organization to save time discovering influencer marketing partners, connecting with them, and reporting on the performance of their advertisements.
Useful, but not worth it
What do you like best about the product?
Klear makes it easy to search for and discover influencers on Instagram
What do you dislike about the product?
A lot of the accounts you find through discovery aren't actually connected to Klear and there is no contact information available. You need to manually scrape that information yourself by going directly to those influencers profiles. It therefore makes Klear kind of pointless since the idea is to take the hassle out of influencer partnerships.
What problems is the product solving and how is that benefiting you?
Discovering influencers who might be a good fit for our brand.
Best In Class Influencer Management Platform
What do you like best about the product?
Klear has been extremely helpful in tracking metrics and analytics for influencers, vetting, reporting, organization and more. The team at Klear is highly helpful and responsive as well. This platform is worth the cost.
What do you dislike about the product?
There is not much that I can say in regard to what is least helpful, other than some profiles will not be created due to a lower follower count. Otherwise, great.
What problems is the product solving and how is that benefiting you?
Vetting influencers, tracking analytics and metrics, reporting, insight tracking, comparison tools, helps me to be the expert on influencer marketing, and we have seen an increase in influencer campaigns thanks to Klear's support.
Great product, a ton to learn.
What do you like best about the product?
There are so many ways to use the platform.
What do you dislike about the product?
There's so much information it's hard to find what's most helpful and what's irrelevant.
What problems is the product solving and how is that benefiting you?
Social media conversation and topic analysis
Incredible & Versatile Tool
What do you like best about the product?
Meltwater has a wide variety of use cases and tools that help our marketing team provide value to our company and clients. One advantage of Meltwater over other tools we researched for social listening purposes is that Meltwater can pull data prior to the date you began monitoring, while other platforms are only able to capture data from the initiation date. The team at Meltwater is great to work with, and they have a great onboarding process for new users to ensure that they are getting the most out of the tool.
What do you dislike about the product?
The only downside would be that Meltwater has so many options as far as plans and access to certain tools. I think that through the sales process, it could have been made more clear all of the options that were available to us so we could consider them before locking into a more limited contract/plan.
What problems is the product solving and how is that benefiting you?
Meltwater has combined multiple platforms we were using previously so that we can do everything in one place. Meltwater is enabling us to actively monitor press and social media so that we can provide insights to our clients regarding their analytics prior to engaging us and after our campaigns. The tool is providing immense value in an industry where these concepts are very new.
Adds more work
What do you like best about the product?
it's nice to have all my influencers sorted by campaign
What do you dislike about the product?
I have to manually remove irrelevant content from my campaigns before completing the monthly reports
What problems is the product solving and how is that benefiting you?
it isn't really solving any of my problems, but my bosses like it
Great resource to find influencers for campaigns
What do you like best about the product?
Klear makes it simple for me to search for influencers within specific niches. I can categorize, create lists, and store influencers for campaigns. This is a way better tool than the others I have used.
What do you dislike about the product?
I wish it were easier to search multiple terms/ niches at once. I can use hashtags and click on categories, however, the search options are simplistic. I should be able to edit an existing search query instead of having to create a new one every time.
What problems is the product solving and how is that benefiting you?
Klear helps me hit my KPIs of the number of influencers I need to contact each month, create campaigns, create relationships, and get insight into how these influencers perform. My second month using Klear my KPI's tripled due to its effectiveness.
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