Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Secure and reliable with comprehensive support
What do you like best about the product?
My favorite aspect of Meltwater is the excellent customer service. Regardless of the situation, I can always count on my representative to provide me with prompt and professional assistance with any issue or question I may have. In addition, their influencer database and search capabilities are incredibly intuitive, which dramatically speeds up our research process compared to other PR software we've used in the past. In addition, the results appear quickly as the pages load quickly, saving us an extraordinary amount of time overall. For all these reasons, it's clear why Meltwater stands out from similar products in its field.
What do you dislike about the product?
I find the vast array of widgets and the multitude of features offered by Meltwater to be a bit overwhelming. While this may be beneficial for some users, allowing them to build complex dashboards with numerous options, I personally struggle when trying to decipher what elements are necessary for my dashboard. Regardless, each user has their own preferences based on what best suits their needs from this software.
What problems is the product solving and how is that benefiting you?
I've benefited from Meltwater by saving a lot of time with its automated reporting and outreach features. By simply exporting or taking a screenshot, I can generate accurate and timely results without ever having to manually enter any data.
One best tools to grow your business
What do you like best about the product?
They use artificial intelligence and machine learning algorithms to analyze social media data and provide insights into consumer behavior, brand sentiment, and market trends.
What do you dislike about the product?
Linkfluence may encounter occasional technical issues or downtime, which could impact a business's ability to use the platform effectively.
What problems is the product solving and how is that benefiting you?
One of the strengths of Linkfluence is its ability to process and analyze large volumes of data in real-time, allowing businesses to quickly respond to emerging trends and customer feedback.
Expensive compared to the features offered
What do you like best about the product?
I had been utilizing the social listening tool to identify and monitor relevant conversations that can help us identify key influencers to promote our message. I've found this tool especially useful because it has an easy-to-use, advanced search feature that allows us to get the most out of it.
What do you dislike about the product?
Meltwater can struggle to stay up-to-date with the frequent changes to social media platforms because of the complexity of APIs. These updates often show up on their dashboard and there may be a lack of intuitiveness in its functionality, requiring intensive training. I had also noticed discrepancies between the analytics provided by Meltwater and native platform analytics in the past, though we’re aware of the possibility of user error as well. Additionally, it does not allow users to place all competitors into one chart for ease of comparison and its keyword import feature can be complicated.I did find the tool to be expensive compared to the features it offers in the package in comparison to other tool in the market
What problems is the product solving and how is that benefiting you?
The navigation system of this tool is generally easy to use; however, it can take some time to get accustomed to the available options. Furthermore, providing appropriate training on the navigation features of the tool itself will help streamline our operations.
While Klear has been beneficial, is it a necessity?
What do you like best about the product?
We definitely utilize the Klear score when presenting our influencers. The location is also very helpful with what we're looking for since we need people in a specific region.
What do you dislike about the product?
Sometimes it feels like the searches are too literal. If we're looking for someone to bring to a car race, we don't want to connect with racing drivers. Also, it shares a lot of businesses rather than just people.
What problems is the product solving and how is that benefiting you?
It can be hard to find influencers in our region that we haven't yet connected yet. Klear is able to provide us with people in a specific area and share content work they've done before with other brands. Specifically, cars, if they've worked with other car brands or not.
Very aggressive sales tactics
What do you like best about the product?
When we were leveraging Meltwater, we found the interface useful.
What do you dislike about the product?
We decided, for a variety of reasons but mainly due to cost/benefit analysis within our org, to discontinue our Meltwater subscription. This triggered a series of sales pitches, lasting over two years, which continue to this day. Calls, follow-up calls (sometimes multiple a week) from different reps, emails from a variety of reps, and other repeated attempts to re-engage even after being explicitely told on several occasions that we are no longer interested. Blocking emails and numbers will not work. They'll continue calling and emailing from new accounts. For this reason alone, we highly recommend avoiding Meltwater. You may be satisfied with the service, but any attempt to disengage will likely be met with these tactics.
What problems is the product solving and how is that benefiting you?
When we were using Meltwater, it allowed us to monitor media and social media effectively, but we determined there were more cost-effective ways to achieve our goals without the platform.
the best application to know consumer behaviour
What do you like best about the product?
comprehensive analytics that can provide insights into consumer behavior,
What do you dislike about the product?
haven't noticed much on these terms, i found it helpfull.
What problems is the product solving and how is that benefiting you?
understanding consumer behavior, it helps us in making targeted campaigns.
Really helpful with a lot of different influencer data
What do you like best about the product?
How much data there is available, you can check what your competitors do, what brands the talents usually engage the most, demographics, etc
What do you dislike about the product?
Not being able to filter the profiles from more to less relevant. For example to see the profiles by more country audience percentage or gender percentage.
What problems is the product solving and how is that benefiting you?
It helps us find more suitable profiles that fit our target audience without having to verify the statistics of the profiles.
Great influencer information
What do you like best about the product?
It helps me at a glace see the value and audience of influencers.
What do you dislike about the product?
The download reports don't seem to reflect everything that you get in your browser results.
What problems is the product solving and how is that benefiting you?
It helps me identify weak points in our clients' social media platforms, as well as identify potential category influencers with whom we could partner with.
Klear = The Standard
What do you like best about the product?
Ability to "set it and forget it" - after setting up a campaign in Klear, tracking deliverables and reporting on metrics couldn't be easier. We use Klear's "Campaign Brief" to communicate our desired key messages and deliverables, and are able to trust that the influencers we partner with will deliver thanks to Klear's in-depth vetting ability.
What do you dislike about the product?
Some metrics are (or seem to be) unique to Klear, and without context may be difficult to apply without clarifying with support staff. For example, "Suspicious Accounts" is difficult to understand without context of what is a "normal" amount of suspicious accounts. What is a suspicious account, and at what point should I be concerned? This is difficult to understand and apply without seeking further clarification.
What problems is the product solving and how is that benefiting you?
Ability to easily align our brand with influencers who share our values and speak to the audience we want to reach. Once we have a signed contract or have agreed to a collaboration, tracking those results could not be easier, saving a ton of time in reporting. Being able to export media kits adds value to our member businesses who rely on our expertise to vet influencer who make contact. Overall, there are a ton of problems that Klear solves for us and our members.
Great influencer marketing tool!
What do you like best about the product?
Klear provides a standard platform to vet potential influencers to work with as well as measure the success of our influencer marketing campaigns.
What do you dislike about the product?
If the influencer does not enroll, we cannot access their metrics.
What problems is the product solving and how is that benefiting you?
Enables our organizing to collaborate with on-brand influencers, measure their ROI and report back to our stakeholders.
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