Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Helpful platform for media monitoring
What do you like best about the product?
I receive media alerts in real-time and they are comprehensive.
What do you dislike about the product?
The platform is a bit confusing to use and not as user friendly as it could be.
What problems is the product solving and how is that benefiting you?
It is helping me keep track of media coverage, both positive and negative, as it happens.
Easy and detailed platform to use for managing influencers marketing!
What do you like best about the product?
It has many featuers that you can use to manage your list if infleuncers, creat reports and keep track of all content.
What do you dislike about the product?
Sometimes it does not show corrct demographics!
What problems is the product solving and how is that benefiting you?
It seloves the reporting problems, in whcih we are able to have all content on one place.
Meltwater is mostly great for social media publishing and monitoring!
What do you like best about the product?
My favorite features in Meltwater are the ability tag posts and pull metrics based on those tags. It's helped us quantify the results of our strategy and provide that information to donors and other people at our organization.
What do you dislike about the product?
We've had some issues with pulling data, but luckily they're very responsive and can usually fix more serious issues within a few weeks. Sometimes the platform is a bit slow and glitchy, but is typically fine after you refresh the page
What problems is the product solving and how is that benefiting you?
Meltwater helps us provide more meaningful metrics because it allows us to tag posts by topic and then pull social media analytics for posts according to the topic. It also helps us organize content in the asset library, which is very helpful for reposts and staying organized!
Very Clear and helpful platform that allow us to manage influencer campaigns in one place.
What do you like best about the product?
The profile section, where we are ableto see really great insights/metrics from the influencers we are searching for
What do you dislike about the product?
That the discoveraibility side of it is not as good. it would be great if there was a way to do a rabbit hole search (influencers that are simialr to the one you searched, etc).
What problems is the product solving and how is that benefiting you?
streamlining the influencer process, form discovering, sourcing and having them all in one campaign to analyse results after.
Social Media Manager
What do you like best about the product?
it houses all of my content and is easy to tag content
What do you dislike about the product?
That you can't save specific analytics dashboards to reference later. example: campaign dashboards have to be recreated each time you reference it. I want to be able to save the dashboard and check in on it with limited clicks
What problems is the product solving and how is that benefiting you?
monthly analytics
campaign tracking
campaign tracking
It is fairly easy to use and helps our org track our media reach
What do you like best about the product?
media monitoring; reporter/outlet contact list
What do you dislike about the product?
Social media posting can be glitchy sometimes (image quality is reduced, issues with carousel postings)
What problems is the product solving and how is that benefiting you?
Media monitoring to track our media reach and impact. Social media analytics to help supplement our reporting and track our reach on digital platforms
Fantastic experience, makes my job so much easier and productive
What do you like best about the product?
The ability to search for specific targeted journalists means I can not waste time spamming entire mailing lists and focus on press releases for a particular group looking to get media coverage and build relationships within those niches.
What do you dislike about the product?
The limitations. Only being allowed to create journalist groups at 500 emails, or only allowed to do 1000 in a day - I have to waste time creating silly workarounds so that I can get my job done. It's aggravating.
What problems is the product solving and how is that benefiting you?
It solves the problem of tracking down journalists in niche markets or that are covering specific stories during a certain time frame so that I can reach out directly to them with whatever my message or story is at that time.
Klear for Influencer Identification
What do you like best about the product?
The most helpful piece of Klear is the ability to identify influencers. Having everything in one place (content, approvals, feedback, etc.) is helpful and makes it easier to jump in.
What do you dislike about the product?
There are a few things that aren't perfect with Klear. Sometimes it is tricky to find influencers based on keywords searches. Sometimes locations aren't accurate. While the reporting function is helpful, and pretty easy to update, it's not perfect so does require time to double check everything.
finally the tool is expensive.
finally the tool is expensive.
What problems is the product solving and how is that benefiting you?
Helping identify influencers to reach out to on behalf of clients to help with brand awareness and reach. We've also been able to use klear to identify content creators to support our production needs.
User-friendly tool to check, find and track influencers / influencer campaigns.
What do you like best about the product?
I find the Campaign feature the most helpful.
Tracking influencer campaigns is a huge effort. The Klear Campaign Tool allows me to do this very efficiently.
Tracking influencer campaigns is a huge effort. The Klear Campaign Tool allows me to do this very efficiently.
What do you dislike about the product?
Infuencers who are active on Youtube cannot always be tracked or verified. In addition, the posts of YouTubers do not count in the Klear campaigns.
What problems is the product solving and how is that benefiting you?
Assess the quality of influencers using the Klear Score.
Measure campaign success.
Seek out new influencers in new markets.
Measure campaign success.
Seek out new influencers in new markets.
Meltwater A Great Tool for Non-profit Communications
What do you like best about the product?
Meltwater has aided my non-profit communications team in monitoring media mentions of our research, tracking the keywords that relevant news outlets are mentioning the most at any given time, and reaching out to reporters that cover particular beats that are relevant to our foundation. Overall, this service is great for streamlining all of our PR needs into one place.
What do you dislike about the product?
I wish there was a way to know how often Meltwater updates its media contacts. When sending out PR, I often get reply emails saying that the reporter has moved to a different publication or is covering a different beat, so it would be great to have this knowledge streamlined into the service somehow.
What problems is the product solving and how is that benefiting you?
Meltwater helps our team track media mentions without having to check multiple different platforms and social media accounts, which would be a time-consuming process.
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