Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Great tool for community management and analytics
What do you like best about the product?
Meltwater makes community management super easy with the engage feature and ensures no messages or comments from our community are missed. The analytics feature is also very helpful for tracking the success of social content and identifying trends and the type of content that resonates well with our audience. I used both of these features on a daily basis.
What do you dislike about the product?
Meltwater has some limitations, but they're primarily due to restrictions within the social platforms themselves. For example, it is unable to pull in mentions or tags from TikTok (only comments and replies).
What problems is the product solving and how is that benefiting you?
Meltwater has simplified community management with its ability to pull in comments, mentions, tags, replies, and DMs across multiple social media platforms. I can easily track which messages need responding to and mark off completed ones.
Very comprehensive platform
What do you like best about the product?
Easy to use, very thorough, very helpful in my job
What do you dislike about the product?
I can't think of any downsides. Nothing I would change.
What problems is the product solving and how is that benefiting you?
Meltwater helps me monitor how our company is perceived on social media and what kind of traction we're getting online. It shows others' interests in what we offer.
Not worth the price
What do you like best about the product?
I find it very hard to find positives about Meltwater, both as a platform and a company. I find Meltwater to be essentially a glorified Google Alert and you can get the bulk of features for far cheaper from other companies. The onboarding experience was quite extensive.
What do you dislike about the product?
This is an incredibly expensive platform, and it is simply not worth the price. We were a user throughout 2023. However, we had some big strategic shifts happen in Q4 2023. They locked our company into a contract for the entirety of the 2024 year when we tried to cancel months before the subscription was even set to renew. This has cut our marketing budget off at the knees, which is hugely negatively impacting our marketing function for the 2024 year. This goes to show they do not care about the success of their clients, they simply care about their bottom line.
What problems is the product solving and how is that benefiting you?
We initially got meltwater to help optimize our PR function. Meltwater hasn't actually solved any of our problems or provided any benefits to our company. They certainly are not providing benefits for us in 2024, given that we were handcuffed into renewal.
Helping assign value to content
What do you like best about the product?
Meltwater helps Wreaths Across America by monitoring our earned media coverage. By tracking media interest in our external content, we can determine what content/stories are of most interest to media outlets and, more importantly, when. This helps us not only shape the content we should be producing but also helps plan our communications calendar.
What do you dislike about the product?
The only aspect of Meltwater that prevents us from going with this system 100% is that our emailing needs are greater than the number of emails allowed by your system (by a lot).
What problems is the product solving and how is that benefiting you?
The PR monitoring software for Meltwater has proven itself to be more comprehensive in information gathering as opposed to other platforms. We can obtain a better picture of our outreach efforts by utilizing Meltwater's capabilities.
Meltwater allows users access to multiple tools to help with day-to-day brand management.
What do you like best about the product?
I like the social media scheduling tool and the journalist database.
What do you dislike about the product?
The templates tool does not allow users to view templates before sending them, nor does it offer examples of popular templates used by others.
What problems is the product solving and how is that benefiting you?
Meltwater allows me to review analytics, track social engagement to aid in strategic planning and interact with media members for pitching opportunities.
Unique access to current and past social media
What do you like best about the product?
Meltwater allows the easy setup of monitoring and alerts and enables us to rapidly react to current situations and needs. The interface is easy and can be adjusted fast if things change.
What do you dislike about the product?
Only 100 alerts can be send automatically at a time and email alerts done as PDF are missing a date/time stamp which makes this type of alert impossible to use for archival purposes.
What problems is the product solving and how is that benefiting you?
Real time alerts of important changes and news announcements; research into trends and past trends. We have other services but Meltwater allows custom tweaking of the needed data which makes it the best choice.
Recommended for bulk media monitoring and real-time updates
What do you like best about the product?
It is currently the top-notch tool for media monitoring and is essential for media-sensitive organizations. I like the dashboard feature & report templates. Also, the Meltwater Academy and chatbot are beneficial for users.
What do you dislike about the product?
The track of changes made in the past on the App is challenging for a user to fetch. Another feature I would want a Monitoring App to have is AI-enabled monitoring, which is not incorporated into the App yet.
What problems is the product solving and how is that benefiting you?
Meltwater helps create a report and analyze the current sentiment and buzz around an event or announcement.
Holy Grail of Social Media
What do you like best about the product?
1/ Get precise data anytime and anywhere
2/ Easy to use interface, once the setup is complete
3/ Easy to generate reports and track competitors
4/ Tracking parameters are way too many, including feeds tracking and sentiment tracking
2/ Easy to use interface, once the setup is complete
3/ Easy to generate reports and track competitors
4/ Tracking parameters are way too many, including feeds tracking and sentiment tracking
What do you dislike about the product?
1/ Set-up is a bit complicated. Although, the account managers help us to maintain them quite efficiently
2/ Data takes quite some time to get displayed. Given that the data we see on screen is quite exhaustive, it takes some time to load.
2/ Data takes quite some time to get displayed. Given that the data we see on screen is quite exhaustive, it takes some time to load.
What problems is the product solving and how is that benefiting you?
1/ Tracking of competitors is easy
2/ Sentiment analysis is a breeze now with quite an exhaustive range of data sets
3/ Multiple users do not affect how the platform is used. Numerous dashboards can be created without disturbing any of the other users.
2/ Sentiment analysis is a breeze now with quite an exhaustive range of data sets
3/ Multiple users do not affect how the platform is used. Numerous dashboards can be created without disturbing any of the other users.
Excellent customer service
What do you like best about the product?
Knowledgeable staff who work to create solutions to meet my needs
What do you dislike about the product?
The sentiment analysis still needs some modifications.
What problems is the product solving and how is that benefiting you?
Analysis of media reach and impact
Overall, I found Meltwater to be clunky and lacking in useful features.
What do you like best about the product?
The social listening tools on Meltwater were good. I appreciated that I could see mentions about our brand.
What do you dislike about the product?
I found that posting was more difficult than it needed to be. I feel the interface could have been better.
What problems is the product solving and how is that benefiting you?
Meltwater helped us manage our social media platforms. It made life a little easier in managing our social channels.
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