Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Disappointing Tool, More Disappointing Support & Client "Success"
What do you like best about the product?
The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While they were not worth anything to our organization, the emails did come every day as promised.
What do you dislike about the product?
As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.
In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.
From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a "managing director" for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the "managing director" has not responded to any emails since.
How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or not respond) to such a basic ask.
In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.
From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a "managing director" for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the "managing director" has not responded to any emails since.
How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or not respond) to such a basic ask.
What problems is the product solving and how is that benefiting you?
They're not really helping solve any problems as they don't respond to emails or asks for help. Our inboxes keep getting filled with unhelpful emails; although, we now have them forwarded to spam.
Great Insight!
What do you like best about the product?
Our team loves the reporting and scheduling functions MeltWater has to offer. We can track our social media insights all in one place, and create/automate custom reports.
What do you dislike about the product?
We would like to see the ability to track NPS more clearly. We are currently using the sentiment score as our NPS. A weekly and quarterly true NPS score would be very beneficial to our company.
What problems is the product solving and how is that benefiting you?
We are now able to schedule social media posts for all social platforms from one place. The ability to draft, schedule, gain approvals, and publish posts in one platform is huge.
One of the better ORM Softwares Out there!
What do you like best about the product?
The online reputation management is the main requirement for using the tool, & it does the job flawlessly, providing instant alerts about our mentions via email.
What do you dislike about the product?
It requires a learning curve to set it up properly for efficiently working, rest all is good with it. I think if the team can set up from their own end by understanding the client requirements, nothing like it.
What problems is the product solving and how is that benefiting you?
Immediate alerts about our brand mentions, & also we do competitor tracking by the same. We are the 1st ones to know industry happenings & that gives us an added advantage.
An outstanding tool for your business needs.
What do you like best about the product?
We love Meltwater's support program most for its exceptional quality and convenience. From generating reports on audiences needed for creating proposals or enlightening new projects, it delivers deep insights with a much longer historical track record than many competitors at an unbeatable price point. Account managers are available 24/7, quickly responding to our queries and requests. Indeed, they provide us with a unique and invaluable tool that quickly enables combining social data analysis with performance tracking analytics! Plus, their software is user-friendly yet highly powerful.
What do you dislike about the product?
I prefer having to contact team members for changes that I may have yet to make on my own within Meltwater. To ensure this doesn't become a problem, I take advantage of the various training and support options Meltwater provided to learn how best to use the platform.
What problems is the product solving and how is that benefiting you?
Implementing our new reporting mechanism has effectively solved the problem of tracking media and social media references for quarterly reports. Furthermore, by expanding our ability to release press material across more platforms, we have extended the reach of these materials further than ever before.
Meltwater: Keeping you updated on the latest news
What do you like best about the product?
I love the multitude of features. Meltwater provides, beyond merely, monitoring social media accounts and groups. It is an invaluable tool for our market research team in helping us investigate trends within a particular market or industry. It also gives us insight into potential consumer woes and needs. Utilizing this platform is much more cost-effective than other primary research approaches while also being incredibly time efficient - like using crowdsourcing without all the stress related to community management!
What do you dislike about the product?
I found Meltwater inadequate for our needs due to its inability to stay up-to-date with a steady news flow. We had no choice but to frequently tweak our searches on the platform, causing major stories and updates to be missed far too often. In comparison, other premium sources or even Google News are cheaper yet much more reliable options - making it impossible for me to endorse this service any further.
What problems is the product solving and how is that benefiting you?
We are using Meltwater to tackle the challenge of collecting, organizing, and tracking news coverage. Previously, our only option was Google for this task, and it often provided unreliable or incomplete results.
A wonderful adventure
What do you like best about the product?
What I like best about Meltwater is its easy-to-use yet comprehensive system. It allows us to assess and monitor the effectiveness of our PR strategies by tracking distribution numbers and user engagement with them. With this data at hand, we can save time on projects which have little or no effect in terms of ROI. Furthermore, it also helps me understand what resonates more deeply with my target audience so that I can tailor campaigns for maximum impact, resulting in greater returns from acquisitions and conversions into revenue.
What do you dislike about the product?
One of my minor favorite aspects of Meltwater was that, after sending an email distribution, I often discovered many recipients had yet to receive the email. After talking to my account representative and looking into it further, they concluded that this likely occurred due to some contacts opting out from receiving future Meltwater emails.
What problems is the product solving and how is that benefiting you?
The Meltwater helps organizations gain better insight into their public image and performance. From understanding what is being said about the organization to seeing where its pieces have been picked up in the media—this platform consolidates all of this data into one place for easy viewing.
Meltwater: Unsurpassed connectivity for an online world
What do you like best about the product?
I appreciate Meltwater's user-friendly interface and informative analytics. It helps us to quickly measure the effectiveness of our public relations strategies in terms of reach, engagement, and return on investment (ROI). Furthermore, it allows us to identify high convertibility clicks, which lead to revenue generation without fail. With their comprehensive insights into market trends and overall performance indicators, we can streamline operations so that all marketing activities focus on garnering desired outcomes instead of wasting time with ineffective campaigns.
What do you dislike about the product?
I wouldn't say I like how it can sometimes be easy to navigate the search parameters. Additionally, some of the stories in Meltwater's content may not directly relate to our desired topic or product, and this inconsistency limits its effectiveness. Furthermore, not all news sources fully populate into searches on websites like Meltwater, leading us to miss out on specific updates we should know about.
What problems is the product solving and how is that benefiting you?
The main problem with Meltwater is that it can take time to set up customized reports and ensure they give accurate results. There may also be costs associated with certain monitoring types or requesting more detailed information about a particular topic.
I use Klear weekly for my role as a social media manager.
What do you like best about the product?
The ability to measure the success of campaigns by looking at the reach, engagement, and earned media value of the posts generated. It's very easy to add influencers and profiles to each campaign.
What do you dislike about the product?
It can be time-consuming to remove posts from campaigns that are captured when you give a broad time range using a specific hashtag. It would be nice if you could add more detailed time parameters - This campaign included posts from 1/1-1/7 and 1/11-1/18, but don't include the few days in the middle.
What problems is the product solving and how is that benefiting you?
Our team (communications) had a hard time showing the impact of social media campaigns before we started using Klear.
Experience Meltwater's superior quality - A Tremendous support!
What do you like best about the product?
I appreciate the user-friendly interface and specific features of Sysomos for analytics. Its simplicity makes it easier to filter through all available data quickly and precisely, allowing us to quickly find exactly what we need. Further, I'm impressed by its powerful visualizations - from word clouds to demography maps - that offer meaningful insights into our search criteria in a concise way. All this combined makes Meltwater a handy tool when conducting research or analyzing results!
What do you dislike about the product?
I like it very much about Meltwater, but one issue I have run into is creating reports with the specific data that is needed. Fortunately, their customer service team has been incredibly helpful in helping me figure out how to make all of my monitoring and reporting as accurate as possible. Despite my initial struggles learning the platform, I am confident that I will eventually become proficient with their assistance.
What problems is the product solving and how is that benefiting you?
We are striving to tackle the difficulty of increased amounts of untagged mentions about our business in online articles and social media posts. This will assist us with creating satisfied customers and taking advantage of any positive comments.
Easily customized queries for social listening
What do you like best about the product?
The ability to use boolean queries to pull in insights and the "custom categories" functionality that utilizes boolean to better focus on specific topics within a query without writing a new query.
What do you dislike about the product?
I wish there were some source weighing functionality. The source "News," for example, is so broad to include any website that isn't a forum or otherwise listed, which can give a random website the same weight as a CNN or Wall Street Journal.
What problems is the product solving and how is that benefiting you?
Meltwater lets us better understand consumer sentiment and feedback and perform more extensive research into a vertical/topic for new business. It allows us get as granular into a topic or as broad as we need.
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