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Salesforce Data Cloud

Salesforce, Inc.

Reviews from AWS customer

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External reviews

203 reviews
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External reviews are not included in the AWS star rating for the product.


    Zbigniew L.

Comprehensive Client Insights, but Setup and Cost Are Challenging

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
It brings together all data to provide a comprehensive, 360-degree view of each client.
What do you dislike about the product?
The setup process is complicated, and the high cost is a significant issue for me.
What problems is the product solving and how is that benefiting you?
Bringing together all data streams into a single platform has been a significant advantage. It simplifies management and provides a clearer overview, making it much easier to handle complex information.


    Airlines/Aviation

Great Data Consolidation, but Credit Usage Can Be Costly

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Data Cloud offers the ability to bring together and organize your data from various sources, consolidating everything into a single, centralized location.
What do you dislike about the product?
Each time you modify or refresh a segment, or activate a target, credits are used to cover the data cloud usage.
What problems is the product solving and how is that benefiting you?
Data Cloud is enabling my organization to consolidate data from various sources, including multiple Salesforce orgs, to create a unified view of each customer. This comprehensive perspective helps us accurately identify and target customers for more effective marketing campaigns.


    Suresh R.

Great Data Unification and Personalization, but Integrations Need Improvement

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Data unification - C360
Zero Copy
…are the key benefits

Have the unified data in one ecosystem like data cloud enables hyper personalization and instantaneous activation capabilities
What do you dislike about the product?
Integrations are still time consuming and labor intensive
What problems is the product solving and how is that benefiting you?
Data unification and activation


    Chris S.

Great Free Option, But Name Changes Are Confusing

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
It’s free (ish). seems like a good concept
What do you dislike about the product?
confusing name changes. what’s it called today?
What problems is the product solving and how is that benefiting you?
client work


    Katie L.

Great for Unified Customer Insights, but Challenging Implementation Without Clean Data

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Helps unifies data from various sources to create a single, comprehensive view of customers, which allows businesses to personalize interactions, automate processes, and gain insights
What do you dislike about the product?
Implementation is difficult if data hasn’t been cleaned and expectation of plug and play
What problems is the product solving and how is that benefiting you?
connects data from different systems like CRM, e-commerce, and data warehouses, breaking down silos to make data actionable for teams like marketing and service


    Ujjwal k.

Effortless Data Integration, Yet Needs Real-Time Sync

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the intuitive setup process of Salesforce Data Cloud, which allows my team and me to configure it quickly with a click rather than configuration. I love how it brings in new data from multiple sources, reducing the time needed to create holistic reports. The ability to integrate unstructured data such as Excel into the environment alongside structured data is incredibly valuable.
What do you dislike about the product?
I am concerned with the real-time data sync capability, as it still seems to be lacking. This is crucial for my operations, and addressing this would significantly improve the product's value for me.
What problems is the product solving and how is that benefiting you?
I find Salesforce Data Cloud reduces data integration time, allowing easy reporting and bringing in data from multiple sources, which benefits my business immensely.


    Jose Carlos P.

Powerful and Scalable Customer Data Platform That Drives Unified Insights

  • October 09, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the platform’s ability to aggregate and harmonize diverse data sources quickly, creating a single source of truth. The real-time data updates and native AI capabilities provide actionable insights that drive smarter decision-making. Additionally, the tight integration with Salesforce Marketing Cloud and other Salesforce products streamlines campaigns and personalization efforts.
What do you dislike about the product?
The initial setup and data modeling can be complex and require a steep learning curve, especially for teams new to customer data platforms or Salesforce’s ecosystem. Documentation and support could be more comprehensive to help accelerate onboarding and troubleshooting.
What problems is the product solving and how is that benefiting you?
appreciate the platform’s ability to aggregate and harmonize diverse data sources quickly, creating a single source of truth. The real-time data updates and native AI capabilities provide actionable insights that drive smarter decision-making. Additionally, the tight integration with Salesforce Marketing Cloud and other Salesforce products streamlines campaigns and personalization efforts.


    Jigna K.

"Salesforce Data Cloud: A Game-Changer for Customer 360"

  • September 18, 2025
  • Review provided by G2

What do you like best about the product?
What I like most about Data Cloud is its ability to unify data from multiple sources into a single customer profile in real time. It provides a 360° view of customers, enabling smarter decisions and more personalized engagement. I also appreciate how seamlessly it integrates with Salesforce, making insights instantly actionable across Sales, Service, and Marketing.
What do you dislike about the product?
There is nothing there that i do not like
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud helps solve the challenge of fragmented customer data by unifying information from multiple sources into a single, real-time profile. This eliminates data silos and ensures accuracy across systems. As a result, we can deliver more personalized experiences, make faster data-driven decisions, and empower teams with a true 360° view of the customer.


    shayan k.

Powerful Insights with Data Cloud

  • September 17, 2025
  • Review provided by G2

What do you like best about the product?
I like how Salesforce Data Cloud brings data from different sources into a single real-time view of the customer. It makes it easier to build personalized experiences, drive smarter automation, and even helps agents by providing relevant knowledge articles to support customers better.
What do you dislike about the product?
Sometimes Salesforce Data Cloud can feel a bit complex to set up and manage, especially when dealing with large data models and identity resolution. It takes time to configure properly and can be overwhelming for new users
What problems is the product solving and how is that benefiting you?
alesforce Data Cloud solves the challenge of scattered customer data across different systems. It unifies all that data into one real-time profile, which helps me build more accurate automations and deliver personalized experiences. It also saves time for agents by giving them quick access to complete customer information and relevant knowledge articles


    Jack S.

The easiest way to ingest data I have seen in some time

  • September 17, 2025
  • Review provided by G2

What do you like best about the product?
The zero-copy functionality has proved its value time and time again. Allowing a seamless, cheap and easy way to bring data into your Salesforce instance for segmentation, analytics, AI, or any other purpose.
What do you dislike about the product?
The party identifcation DMO proves rather difficult to break down and understand, and a good technical understanding of this and the 360 model is needed in order to properly drive unification. At the time we implementated, the documentation was somewhat poor however since then, it has significantly improved, and the online communities such as Data Blazer proved a fruitful source of infomration.
What problems is the product solving and how is that benefiting you?
- Integrations, particuarly using a connector or zero copy, are far easier, quicker, and require less resources to setup.

-Being able to show data from Data Cloud using the Copy Field/Related List has meant that adding new fields and allowing access for advisors has streamlined business processes.

- The future of the platform is being built on Data Cloud, and preparing it using connectors and Data Kits has been relatively seamless since the beginning and does not require a mass of resources to get in place.