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Data 360

Salesforce, Inc.

Reviews from AWS customer

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206 reviews
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    jasjit s.

Salesforce Data Cloud: Powerful Customer Data Unification with Room for Simplified Adoption

  • October 15, 2025
  • Review provided by G2

What do you like best about the product?
What stands out most about Salesforce Data Cloud is its ability to unify diverse customer data sources into a single, real-time customer profile. This comprehensive 360-degree view enables personalized marketing, sales, and service experiences driven by AI and analytics.

Key strengths include:

Seamless integration of data from multiple systems, including CRM, marketing, commerce, and more.

Powerful real-time segmentation and audience activation for targeted campaigns.

Built-in Einstein AI capabilities for predictive insights and next-best actions.

Scalability and flexibility to tailor data models and workflows to unique business needs.
What do you dislike about the product?
One potential downside of Salesforce Data Cloud is its complexity and learning curve, especially for organizations new to data unification and customer data platforms. Setting up integrations, configuring data models, and leveraging AI-driven insights may require significant initial investment in time and skilled resources
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud addresses the challenge of fragmented customer data by unifying multiple data sources into a single, real-time customer profile. This integration enables organizations to deliver highly personalized and timely interactions across marketing, sales, and service channels.

Benefits include:

Enhanced Customer Insights: A comprehensive view helps in understanding customer behavior and preferences more accurately.

Improved Personalization: Leveraging real-time data ensures tailored communications and offers, increasing engagement and loyalty.

Increased Efficiency: Automating data consolidation reduces manual effort and minimizes errors, streamlining decision-making processes.

Faster Responsiveness: Real-time insights support quicker response to customer needs, boosting satisfaction and retention.


    Business Supplies and Equipment

Effortless Data Integration, No Complaints So Far

  • October 15, 2025
  • Review provided by G2

What do you like best about the product?
It's easy to connect data from different sources.
What do you dislike about the product?
Nothing at the moment. It is working well
What problems is the product solving and how is that benefiting you?
All the information in aun unique site. Easy to integrated


    Aleena K.

Impressive Agentforce Features, but Disappointed by Separate Data Cloud Licensing

  • October 15, 2025
  • Review provided by G2

What do you like best about the product?
I’m really impressed by its potential - especially about what it can do with Agentforce
What do you dislike about the product?
The fact that a separate license needs to be purchased even if you already have Sales, Service, or Marketing cloud. Data Cloud plays such an integral part in the success of Agentforce, that it should come as a complimentary part of the Agentforce package.
What problems is the product solving and how is that benefiting you?
I haven’t used Data Cloud yet but i can see potential in how it could help my organization gain more insights from customer data without needing to view that data from Tableau.


    Pavan Y.

Good Experience, No Complaints

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Good to use for Agentforce use case easy to use daya
What do you dislike about the product?
Lack of more integration with down stream
What problems is the product solving and how is that benefiting you?
Need better support model


    Zbigniew L.

Comprehensive Client Insights, but Setup and Cost Are Challenging

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
It brings together all data to provide a comprehensive, 360-degree view of each client.
What do you dislike about the product?
The setup process is complicated, and the high cost is a significant issue for me.
What problems is the product solving and how is that benefiting you?
Bringing together all data streams into a single platform has been a significant advantage. It simplifies management and provides a clearer overview, making it much easier to handle complex information.


    Airlines/Aviation

Great Data Consolidation, but Credit Usage Can Be Costly

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Data Cloud offers the ability to bring together and organize your data from various sources, consolidating everything into a single, centralized location.
What do you dislike about the product?
Each time you modify or refresh a segment, or activate a target, credits are used to cover the data cloud usage.
What problems is the product solving and how is that benefiting you?
Data Cloud is enabling my organization to consolidate data from various sources, including multiple Salesforce orgs, to create a unified view of each customer. This comprehensive perspective helps us accurately identify and target customers for more effective marketing campaigns.


    Suresh R.

Great Data Unification and Personalization, but Integrations Need Improvement

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Data unification - C360
Zero Copy
…are the key benefits

Have the unified data in one ecosystem like data cloud enables hyper personalization and instantaneous activation capabilities
What do you dislike about the product?
Integrations are still time consuming and labor intensive
What problems is the product solving and how is that benefiting you?
Data unification and activation


    Chris S.

Great Free Option, But Name Changes Are Confusing

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
It’s free (ish). seems like a good concept
What do you dislike about the product?
confusing name changes. what’s it called today?
What problems is the product solving and how is that benefiting you?
client work


    Katie L.

Great for Unified Customer Insights, but Challenging Implementation Without Clean Data

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Helps unifies data from various sources to create a single, comprehensive view of customers, which allows businesses to personalize interactions, automate processes, and gain insights
What do you dislike about the product?
Implementation is difficult if data hasn’t been cleaned and expectation of plug and play
What problems is the product solving and how is that benefiting you?
connects data from different systems like CRM, e-commerce, and data warehouses, breaking down silos to make data actionable for teams like marketing and service


    Ujjwal k.

Effortless Data Integration, Yet Needs Real-Time Sync

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the intuitive setup process of Salesforce Data Cloud, which allows my team and me to configure it quickly with a click rather than configuration. I love how it brings in new data from multiple sources, reducing the time needed to create holistic reports. The ability to integrate unstructured data such as Excel into the environment alongside structured data is incredibly valuable.
What do you dislike about the product?
I am concerned with the real-time data sync capability, as it still seems to be lacking. This is crucial for my operations, and addressing this would significantly improve the product's value for me.
What problems is the product solving and how is that benefiting you?
I find Salesforce Data Cloud reduces data integration time, allowing easy reporting and bringing in data from multiple sources, which benefits my business immensely.