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Data 360

Salesforce, Inc.

Reviews from AWS customer

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External reviews

206 reviews
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External reviews are not included in the AWS star rating for the product.


    Ben G.

Great Product for management at scale, but with a higher barrier to entry

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
The ability to automatically monitor and track massive data from many sources in a scalable and visual way
What do you dislike about the product?
Initial setup and understanding the structure isn't very easy.
What problems is the product solving and how is that benefiting you?
Monitoring data streams at scale.


    Tarun K.

Our Single Source of Truth For Customer Data

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
What i like best about Salesforce Data Cloud is how it brings all of my company's data together in one place. In my day-to-day work, i use it to create unified customer profiles that give me a clear understanding of each customer, which makes it easier to make informed decisions and plan next steps. It gives me confidence that the data I'm working with is accurate and up-to-date. It helps me break down data silos, harmonize information from different systems and automate workflows without needing to manually pull data from multiple sources. The platform is straightforward to set up and get running and i rely on it daily to access real-time insights and manage my tasks efficiently. Integration with other salesforce apps is seamless and customer support is always responsive and helpful whenever i needed guidance. Using it has made my work faster, more organised and more impactful, allowing me to focus on delivering better outcomes for our customers.
What do you dislike about the product?
There's really nothing i dislike about Salesforce Data Cloud. The platform is constantly evolving with new features and improvements being released which keeps it exiting to learn and use.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud solves the challenge of fragmented and siloed data across multiple systems. In my work, it helps me unify customer data into a single source of truth, giving me a clear understanding of each customer. This allows me to make faster, data-driven decision, automate workflows and deliver more personalized engagement. By breaking down data silos and harmonizing information from all sources, it has improved my efficiency, productivity and confidence in the insights i use every day.


    Retail

A Game-Changer for a Unified Customer View

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
The best thing is its ability to create a truly unified customer profile. It's a game-changer for stitching together customer data from different sources into one single, accurate view. I also love the seamless, native integration with Marketing Cloud. It lets us activate our unified audiences and create real-time segments for targeted campaigns very quickly.
What do you dislike about the product?
The initial setup can be complex and has a steep learning curve, especially for data ingestion and transformation. The UI for data mapping could be more intuitive. We had to spend a lot of time on the initial configuration, so having a solid data strategy in place before you start is essential.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud is primarily solving the problem of data fragmentation. It helps to unify disparate customer data from various sources (websites, apps, legacy systems) into a single, cohesive customer profile.

This benefits us by enabling highly targeted and personalized campaigns. We can now create real-time audience segments based on a customer’s actual behavior, rather than static, outdated data. This not only improves the effectiveness of our marketing efforts but also ensures a more consistent and relevant experience for our customers across all touchpoints.


    Rajnish K.

Data Cloud and Agentforce are synonymous

  • March 07, 2025
  • Review provided by G2

What do you like best about the product?
Harmonize data and remove duplicates data. It also create segment for marketing cloud to best suite any company requirements. It has also ease of integration with different system to ingest data into data cloud. It is also native to salesforce platform to work on any salesforce data whether it is in health cloud or sales cloud or any other cloud data.
This is also fit to our MuleSoft API-led architect environment to pull or push data into system.
What do you dislike about the product?
Pricing model is little confusion. If data cloud team can educate all their customer about their pricing model with Agentforce then it will be better to under for large investment.
What problems is the product solving and how is that benefiting you?
CDP is solving our Sales and Marking data to segmentize and for calculated insight of data.


    Abby T.

Software Review

  • January 21, 2025
  • Review provided by G2

What do you like best about the product?
I like how the sections are organized and divided.
What do you dislike about the product?
I wish there were more options for team collaboration.
What problems is the product solving and how is that benefiting you?
Salesforce solves the time of repetive tasks. It uses AI so I don't have to write the same explanation everytime.


    Logan B.

Salesforce Agentforce

  • January 21, 2025
  • Review provided by G2

What do you like best about the product?
Salesforce is top of the line CRM to help sales people stay organized.
What do you dislike about the product?
Sometimes can be buggy but that is to be expected from any CRM. Usually fixed quick
What problems is the product solving and how is that benefiting you?
Helps with AI and getting information at your hands ASAP.


    Kristian L.

Great tool tool to use a an SDR-BDR

  • January 21, 2025
  • Review provided by G2

What do you like best about the product?
great sales tool to prospect and manage pipeline
What do you dislike about the product?
I wish it was a bit more intuitive and more support
What problems is the product solving and how is that benefiting you?
mitiagates having to control another type of crm


    Ritik S.

Salesforce CDP/Data Cloud Review

  • September 20, 2024
  • Review provided by G2

What do you like best about the product?
The feature for connecting to multiple data sources for both import and export and unifying profiles. Also it is quite convinient to use once the design document is created.
What do you dislike about the product?
Sandbox is not available at the moment and pricing related to credit usage is not very clear.
What problems is the product solving and how is that benefiting you?
Connecting data from mutliple Salesforce systems and external platforms


    Consulting

Review for CDP

  • September 19, 2024
  • Review provided by G2

What do you like best about the product?
1. Unified customer profiles
2. Real time data updates
3. Segmentations and targeting
4. AI driven insights
What do you dislike about the product?
1. Data quality management
2. Performance with large data sets
What problems is the product solving and how is that benefiting you?
1. Data Provacy Compliance
2. Ineffective segmentation
3. Difficulty in personalisation


    Financial Services

It really depends

  • September 19, 2024
  • Review provided by G2

What do you like best about the product?
One stop front end for marketing/business data
What do you dislike about the product?
Pricing structure and cost, and it's public cloud
What problems is the product solving and how is that benefiting you?
Let business users get access to multiple data sources