Data 360
Salesforce, Inc.Reviews from AWS customer
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Powerful Real-Time Customer 360, but Implementation and Cost Need Careful Planning
What do you like best about the product?
What I like best about Salesforce Data 360 (formerly Data Cloud) is its ability to unify and activate customer data in real time across the entire Salesforce ecosystem. It brings together data from multiple sources—CRM, external platforms, and transactional systems—into a single, harmonized customer profile. This eliminates data silos and provides a true 360-degree view of the customer, which is incredibly powerful for both decision-making and personalization.
What stands out is how quickly this data becomes actionable. Instead of just storing information, Data 360 enables real-time segmentation, automation, and AI-driven insights that can be used instantly across marketing, sales, and service. For me, this means more accurate targeting, better customer experiences, and faster time to value. It also reduces the dependency on complex data pipelines, making it easier to scale data-driven strategies efficiently and confidently.
What stands out is how quickly this data becomes actionable. Instead of just storing information, Data 360 enables real-time segmentation, automation, and AI-driven insights that can be used instantly across marketing, sales, and service. For me, this means more accurate targeting, better customer experiences, and faster time to value. It also reduces the dependency on complex data pipelines, making it easier to scale data-driven strategies efficiently and confidently.
What do you dislike about the product?
What I dislike about Salesforce Data 360 (formerly Data Cloud) is that, despite its powerful capabilities, it can be complex to implement and manage. Setting up data streams, identity resolution, and data models often requires a strong understanding of both Salesforce architecture and data engineering concepts, which can create a steep learning curve. For teams without dedicated expertise, this can slow adoption and delay value realization.
Another challenge is cost. Data Cloud can become expensive as data volume grows, especially when ingesting large datasets or enabling multiple use cases across teams. This makes it important to carefully plan usage and governance.
Additionally, while it promises real-time capabilities, achieving true real-time performance can sometimes depend on how well the data pipelines are configured. Overall, while it is a powerful platform, it requires thoughtful planning, expertise, and investment to fully leverage its potential.
Another challenge is cost. Data Cloud can become expensive as data volume grows, especially when ingesting large datasets or enabling multiple use cases across teams. This makes it important to carefully plan usage and governance.
Additionally, while it promises real-time capabilities, achieving true real-time performance can sometimes depend on how well the data pipelines are configured. Overall, while it is a powerful platform, it requires thoughtful planning, expertise, and investment to fully leverage its potential.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 (formerly Data Cloud) solves one of the biggest problems in banking: fragmented customer data spread across multiple systems like core banking, credit cards, loans, and digital channels. This fragmentation makes it difficult to understand customers holistically, leading to inconsistent experiences, missed cross-sell opportunities, and slower decision-making.
Data 360 unifies these data sources into a single, real-time customer profile with identity resolution, giving banks a true 360-degree view of each customer. It also enables real-time data activation, meaning insights can immediately trigger personalized actions across channels like mobile apps, email, and contact centers.
For a banking client, this translates into more relevant product recommendations (e.g., loans, credit cards), improved fraud detection through better data visibility, and enhanced customer service with faster, context-aware interactions. It also supports regulatory compliance by providing cleaner, more governed data. Overall, it helps banks deliver personalized, secure, and efficient experiences while driving revenue growth and operational efficiency.
Data 360 unifies these data sources into a single, real-time customer profile with identity resolution, giving banks a true 360-degree view of each customer. It also enables real-time data activation, meaning insights can immediately trigger personalized actions across channels like mobile apps, email, and contact centers.
For a banking client, this translates into more relevant product recommendations (e.g., loans, credit cards), improved fraud detection through better data visibility, and enhanced customer service with faster, context-aware interactions. It also supports regulatory compliance by providing cleaner, more governed data. Overall, it helps banks deliver personalized, secure, and efficient experiences while driving revenue growth and operational efficiency.
Seamless 3rd-Party Data Imports for Building Individual Profiles
What do you like best about the product?
Ability to bring data from 3rd party systems, and build individual profile
What do you dislike about the product?
We need more connectors support and agentic layer to help figure out stuff
What problems is the product solving and how is that benefiting you?
I have single source of the truth of our end user
Boosted Lead Management with Seamless Integration
What do you like best about the product?
I like the segmentation and integration with other clouds in Salesforce Data 360. We have a lot of lead data, and Salesforce Data 360 helps us automate, classify, and use these leads in Marketing Cloud, which is helping us grow our business.
What do you dislike about the product?
I wish there were more features for data profiling and that segmentation came with more features. Also, it would be great if the pricing were less.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to refine lead data and automate lead handling, which helps grow our business by pushing clean leads to Marketing Cloud. It solves handling huge data and creates data sets through segmentation, aiding in data classification and integration with other clouds.
A Game-Changer for Data Management
What do you like best about the product?
I really appreciate Salesforce Data 360's architecture; it represents a new way of thinking and designing. The canonical layer that Salesforce introduced is fantastic, as it helps reduce duplication and consolidates multi-record data into a 'golden record.' This was a game changer for me. I find it incredibly magical how Salesforce holds everything within native apps, which has simplified data storage by eliminating the need for third-party applications. The setup was surprisingly easy, requiring just a few clicks, which made transitioning very smooth.
What do you dislike about the product?
One thing is I'm not very certain about the licensing cost.
What problems is the product solving and how is that benefiting you?
I find Salesforce Data 360 a game changer for storage, reducing dependency on third-party apps and centralizing data. Its canonical layer reduces duplication, turning messy data from multiple sources into a golden record, which is fantastic.
Unified Data Hub with High Transaction Costs
What do you like best about the product?
I like how unified the data is in Salesforce Data 360, because it makes it easier for us to query and process that data in other systems. I also appreciate how straightforward the initial setup was, especially with the connectors.
What do you dislike about the product?
The cost is my main issue. It feels expensive per transaction, especially once the multipliers are applied.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to retain user information and make sure all my data stays in the right place. Having everything unified also makes it easy for me to query the data and process it in other systems when I need to.
Aggregate Data for Informed Decisions
What do you like best about the product?
I think it's great that Salesforce Data 360 puts all the data together for me, allowing me to make some creative decisions. I also use reports and dashboards mostly from Salesforce Data 360, which I find valuable.
What do you dislike about the product?
I think it would be more helpful if I could get more insights from other external systems that are related to the same account.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to view account details and metrics, and it helps me put all the data together, allowing for creative decisions.
Agentforce Makes It Easy to Get Things Done
What do you like best about the product?
What I enjoy most is how easy it is to use, especially with Agentforce.
What do you dislike about the product?
I’ve experienced some glitches when trying to add data
What problems is the product solving and how is that benefiting you?
It allows Agentforce to access the data we want, and it helps users by using that data alongside what’s already in Salesforce.
Centralized, Secure Data with Great Visibility
What do you like best about the product?
Centralized Data Source, data security & visibility
What do you dislike about the product?
Cost License, difficult to get executive approval
What problems is the product solving and how is that benefiting you?
Centralized data source, external connections
Seamless Integration Across the Salesforce Ecosystem
What do you like best about the product?
I like how it integrates with the entire Salesforce ecosystem.
What do you dislike about the product?
That it is firstly focused for marketing cloud
What problems is the product solving and how is that benefiting you?
Data storing
Salesforce Data 360 Handles Massive Data Efficiently
What do you like best about the product?
Simply put, Salesforce Data 360 is great at handling intimidatingly large amounts of data efficiently and effectively.
What do you dislike about the product?
The pricing model is somewhat volatile if managed incorrectly, and it’s a bit difficult to implement- the training required to use it was a lot for new hires.
What problems is the product solving and how is that benefiting you?
Again, Salesforce Data 360 is great for large amounts of data- for example, I had to use it in the past to manage and store tens of thousands of student records.
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