Data 360
Salesforce, Inc.Reviews from AWS customer
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Zero Copy Feature Is Great, but Salesforce Dependency Is Limiting
What do you like best about the product?
Ability to use zero copy is very nice and useful
What do you dislike about the product?
It would be even better if you could use it independently of Salesforce and import your own open data.
What problems is the product solving and how is that benefiting you?
Performance and speed at scale. Providing a robust user future to follow
Powerful Real-Time Insights, but Setup Is Challenging
What do you like best about the product?
Real-time data insights for smarter decisions.
What do you dislike about the product?
Complex setup and steep learning curve at start.
What problems is the product solving and how is that benefiting you?
Data complexity
Powerful Segmentation, Complex Setup
What do you like best about the product?
I love how Salesforce Data Cloud has significantly simplified segmentation for my marketing team. They can now create the segments they desire without writing SQL or code, using just natural language and a user-friendly drag-and-drop interface. The identity resolution feature is impressive, and the prebuilt connectors are highly convenient, allowing for out-of-the-box use alongside segmentation capabilities.
What do you dislike about the product?
{"Setting up Salesforce Data Cloud was difficult, especially the harmonization process where I had to map it to the canonical models. It was a painful process, though it was a one-time effort.","I would like to have more ingrained data governance that can mirror my Salesforce score, permissions, and governance.","The pricing model is very complicated. If it were simpler, it would make it easier to use more of the data cloud."}
What problems is the product solving and how is that benefiting you?
I find Salesforce Data Cloud solves segmentation issues, enabling my marketing team to create segments with ease using natural language and drag-and-drop UI without coding.
Great for Data Unification, But Expensive and Lacks Advanced Reporting
What do you like best about the product?
For large data identification, unification is very easy and especially for marketing
What do you dislike about the product?
Very expensive not able build sophisticated reports on data cloud need to relay
What problems is the product solving and how is that benefiting you?
Unifying data in one place
Great Data Integration, but Setup Needs Improvement
What do you like best about the product?
I like that it combines my data from multiple sources
What do you dislike about the product?
It is not very intuitive and use friendly to set up
What problems is the product solving and how is that benefiting you?
It is solving issues if reporting on kpis that require data from multiple sources
Great for Salesforce Data Integration, but Requires Careful Planning
What do you like best about the product?
Its ability to ingest, harmonize, and unify data is effective, provided that the source is a Salesforce cloud instance.
What do you dislike about the product?
The absence of guard rails means that it is especially important to plan thoroughly before executing any use case.
What problems is the product solving and how is that benefiting you?
At the moment, our sales data is kept in separate silos, which occasionally leads to situations where people unintentionally step on each other's toes. I am hopeful that Data 360 (Cloud) will help us eliminate these issues in the future by providing a more unified approach.
Powerful Customer Insights and I love this cloud!
What do you like best about the product?
I appreciate how this platform brings together customer data from various sources into a single, unified profile, providing a clear and consolidated overview. The real-time insights and segmentation features allow me to better understand customer behavior and respond quickly. The AI-powered recommendations and analytics support more data-driven and efficient decision-making. I also value how well it integrates with other Salesforce tools, which makes the overall workflow more connected and seamless.
What do you dislike about the product?
The setup and configuration can feel complex at times, especially when dealing with data mapping and permissions — it requires a learning curve and technical precision.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 addresses the challenge of fragmented and isolated customer data spread across different systems. Rather than having to switch between various platforms, I now have a single, real-time view of all customer interactions. This unified perspective allows for better personalization, supports more informed decision-making, and results in campaigns that are both more targeted and effective. Personally, this means I spend less time on manual data management and can dedicate more energy to strategic initiatives, all supported by reliable insights.
Powerful Customer Insights with Salesforce Data Cloud, but Complex and Costly Implementation
What do you like best about the product?
Salesforce Data Cloud provides a unified data foundation that enables real-time customer insights and personalized engagement at scale. Its native integration across the Salesforce ecosystem enhances data consistency, segmentation, and activation. The platform’s automation and AI capabilities streamline decision-making, drive operational efficiency, and unlock measurable business outcomes through data-driven intelligence.
What do you dislike about the product?
Implementation complexity and high data processing costs can pose challenges for organizations without mature data infrastructure. The learning curve for managing data models and connectors is steep, and system performance may vary depending on data volume and integration depth. Additionally, advanced analytics features often require supplemental Salesforce licenses, impacting total cost of ownership.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud unifies fragmented customer data from multiple systems into a single source of truth, enabling real-time audience segmentation and personalized engagement. It eliminates data silos, improves targeting accuracy, and enhances marketing automation workflows. By delivering unified customer profiles and actionable insights, it empowers teams to drive higher conversion rates, stronger customer retention, and improved ROI across digital channels.
Great Performance from Salesforce Data Cloud, but Slows Down at Peak Times
What do you like best about the product?
Salesforce data cloud works super good and marvelous.
What do you dislike about the product?
Sometimes performance issues during peak times
What problems is the product solving and how is that benefiting you?
It integrates with AI and predictive analytics and works well for real time reactivity.
Great for Data Harmonization, but Segmentation Limitations Frustrate
What do you like best about the product?
data harmonization is done best as well as usage of dmos
What do you dislike about the product?
limitations in segmenting on object different than individual
What problems is the product solving and how is that benefiting you?
unifying data from all sources and especially from all salesforce platforms
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