Salesforce Data Cloud
Salesforce, Inc.Reviews from AWS customer
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Great Data Integration, but Setup Needs Improvement
What do you like best about the product?
I like that it combines my data from multiple sources
What do you dislike about the product?
It is not very intuitive and use friendly to set up
What problems is the product solving and how is that benefiting you?
It is solving issues if reporting on kpis that require data from multiple sources
Great for Salesforce Data Integration, but Requires Careful Planning
What do you like best about the product?
Its ability to ingest, harmonize, and unify data is effective, provided that the source is a Salesforce cloud instance.
What do you dislike about the product?
The absence of guard rails means that it is especially important to plan thoroughly before executing any use case.
What problems is the product solving and how is that benefiting you?
At the moment, our sales data is kept in separate silos, which occasionally leads to situations where people unintentionally step on each other's toes. I am hopeful that Data 360 (Cloud) will help us eliminate these issues in the future by providing a more unified approach.
Powerful Customer Insights and I love this cloud!
What do you like best about the product?
I appreciate how this platform brings together customer data from various sources into a single, unified profile, providing a clear and consolidated overview. The real-time insights and segmentation features allow me to better understand customer behavior and respond quickly. The AI-powered recommendations and analytics support more data-driven and efficient decision-making. I also value how well it integrates with other Salesforce tools, which makes the overall workflow more connected and seamless.
What do you dislike about the product?
The setup and configuration can feel complex at times, especially when dealing with data mapping and permissions — it requires a learning curve and technical precision.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 addresses the challenge of fragmented and isolated customer data spread across different systems. Rather than having to switch between various platforms, I now have a single, real-time view of all customer interactions. This unified perspective allows for better personalization, supports more informed decision-making, and results in campaigns that are both more targeted and effective. Personally, this means I spend less time on manual data management and can dedicate more energy to strategic initiatives, all supported by reliable insights.
Powerful Customer Insights with Salesforce Data Cloud, but Complex and Costly Implementation
What do you like best about the product?
Salesforce Data Cloud provides a unified data foundation that enables real-time customer insights and personalized engagement at scale. Its native integration across the Salesforce ecosystem enhances data consistency, segmentation, and activation. The platform’s automation and AI capabilities streamline decision-making, drive operational efficiency, and unlock measurable business outcomes through data-driven intelligence.
What do you dislike about the product?
Implementation complexity and high data processing costs can pose challenges for organizations without mature data infrastructure. The learning curve for managing data models and connectors is steep, and system performance may vary depending on data volume and integration depth. Additionally, advanced analytics features often require supplemental Salesforce licenses, impacting total cost of ownership.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud unifies fragmented customer data from multiple systems into a single source of truth, enabling real-time audience segmentation and personalized engagement. It eliminates data silos, improves targeting accuracy, and enhances marketing automation workflows. By delivering unified customer profiles and actionable insights, it empowers teams to drive higher conversion rates, stronger customer retention, and improved ROI across digital channels.
Great Performance from Salesforce Data Cloud, but Slows Down at Peak Times
What do you like best about the product?
Salesforce data cloud works super good and marvelous.
What do you dislike about the product?
Sometimes performance issues during peak times
What problems is the product solving and how is that benefiting you?
It integrates with AI and predictive analytics and works well for real time reactivity.
Great for Data Harmonization, but Segmentation Limitations Frustrate
What do you like best about the product?
data harmonization is done best as well as usage of dmos
What do you dislike about the product?
limitations in segmenting on object different than individual
What problems is the product solving and how is that benefiting you?
unifying data from all sources and especially from all salesforce platforms
Efficient Data Management with Some Export Limitations
What do you like best about the product?
It's allowed us to get move large swaths of data once only storable in our CRM into more manageable platforms like Snowflake, which we can now access in Salesforce via Data Cloud without running into storage constraints.
What do you dislike about the product?
We recently ran into a report export row limit that we weren't expecting that required a custom work around, so I'd look forward to expanding that row limit in the future.
What problems is the product solving and how is that benefiting you?
Getting valuable data in front of the right people without maintaining large volumes of CRM metadata.
Unified Data Profiles Save Time, But Setup Can Be Complex
What do you like best about the product?
It finally unifies all your data — prospects, applicants, students, and marketing interactions — into a single, real-time profile so you don’t have to manually pull or merge reports from multiple systems.
What do you dislike about the product?
It takes time and technical setup to connect and map all your data sources correctly, so the initial build can feel complex before the time savings kick in.
What problems is the product solving and how is that benefiting you?
It eliminates hours spent reconciling spreadsheets or exporting lists by giving you one clean, always-updated data view for reporting, segmentation, and automation in real time.
Powerful Data Unification with a Steep Learning Curve
What do you like best about the product?
like how Salesforce Data Cloud unifies data from multiple sources, giving a clear and real-time view of customer interactions
What do you dislike about the product?
can be a bit complex to set up and requires technical expertise to fully leverage all its features.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud helps us unify and activate customer data from different sources, enabling more personalized marketing and better decision-making
Great Zero-Copy Integration, But Confusing Pricing Model
What do you like best about the product?
It's important to our company that we are able to do a zero-copy integration with Data Cloud.
What do you dislike about the product?
The pricing model is confusing and it is difficult to estimate how much a complete integration will cost until after we spend the time and money to complete it.
What problems is the product solving and how is that benefiting you?
Consolidating data from multiple systems.
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