Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
346 reviews
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Invaluable account mapping solution to jump-start your partnerships!
What do you like best about the product?
The ability to map your "overlapping" customers, to help qualify and identify immediate partnership & GTM opportunity.
What do you dislike about the product?
I do not dislike anything. I appreciate the iterative UI improvements to their platform and their CX team is insanely responsive and helpful (shout out to Lauren)!
What problems is the product solving and how is that benefiting you?
One of the initial ways we can easily prove out viability of partnership is to assess market alignment. Crossbeam is the only solution that I'm aware of that allows you to easily surface mutual customers (that has helped drive GTM initiatives), in addition to populations, such as "prospect to customer" in support of co-selling motion w/partners.
Partnerships is nothing without Crossbeam!
What do you like best about the product?
I love having the ability to easily identify overlaps with my partners and live directly inside of Salesforce. My team can even leverage Crossbeam's data without ever having to leave the tools theyre currently in!
What do you dislike about the product?
There is nothing I dislike about Crossbeam. The team here is so amazing and helpful and is always open to feedback. They really come to their customers to get an understanding of what we want the product to look like and how they can build it.
What problems is the product solving and how is that benefiting you?
I am able to solve the issues that most, if not all, partner teams and organizations deal with today- the roadblocks that come with account mapping and coselling and aligning closely with partners.
With Crossbeam we are able to vet out partners based on our current mutual customers, we are able to go to market and drive registrants to our comarketing events with their data and co sell and align on mutual opportunities or accounts to help one another accelerate deals.
With Crossbeam we are able to vet out partners based on our current mutual customers, we are able to go to market and drive registrants to our comarketing events with their data and co sell and align on mutual opportunities or accounts to help one another accelerate deals.
A huge time saver for partner teams
What do you like best about the product?
It saves days and weeks when kicking off new partnerships. The UI took some getting used to, but is fairly intuitive and clean. The flexibility of being able to share only certain data with certain partners is key. My whole team can use it, without having to worry about stepping on each others toes or losing shared excel docs. The ability to have reps engage with the data is also interesting, but not something we currently take advantage of.
What do you dislike about the product?
Still need the other party to be on Crossbeam. Certain orgs may have data privacy issues with connecting this into their CRM.
What problems is the product solving and how is that benefiting you?
Quickly identifying shared customers to focus on for integration development and improvements. Finding customer overlap across multiple product lines. We've been able to leapfrog our conversations with some early stage partners and ensure we're prioritizing resources with the right ones.
Game changer!
What do you like best about the product?
Crossbeam is intuitive and provides a seamless flow of information between your CRM and its application. By doing so, my opportunities can then be easily created and shared with partners, which saves a lot of time by not having to rely on Spreadsheets to do so. I love the fact that once there's a match between any partner and my opportunities, I can just create threads within Crossbeam and not have to send an email or a Slack message.
What do you dislike about the product?
How do these guys make money? Kind of bummed they give it out for free!
What problems is the product solving and how is that benefiting you?
As someone who had mapped opportunities with partners before via Spreadsheets, it's always a hassle as you need the other party to provide the information manually when they have availability. With Crossbeam, this process is completely automated and updated in real-time. I can see when my partners' opportunities overlap with mine, which not only saves time but also provides a clear communication channel between our allies.
Efficient account mapping that scales with fast growth
What do you like best about the product?
The ability to automate our account mapping process across multiple business use cases within our org, and have that data integrated into tools like Salesforce. We have hundreds of sales people globally. The automation has helped us scale. We've also been able to enhance our new partner evaluation process with better commercial data. Crossbeam data makes it easy to see where there are customer and open pipeline overlaps so we can determine which integrations have the highest revenue potential.
What do you dislike about the product?
This isn't a dislike but I'm looking forward to the enhanced AI features coming out H1 this year. It will make automation, intelligence, and decisions easier for every-day-users.
What problems is the product solving and how is that benefiting you?
Crossbeam's value has exceeded far beyond "the death of vlookups." We have the ability to decide which data within Crossbeam can be reflected in systems like Salesforce and other important tools tied to SFDC. This means Crossbeam data and insights are consumed directly from Partnerships, Sales, BD, and other functions with little-to-no bottleneck.
Crossbeam is a core function of how we interact with partners every single day
What do you like best about the product?
Crossbeam's account mapping has helped us build stronger alignment with our partners. In fact, for partners to work with us, it's a prerequisite for them to join Crossbeam. We can easily compare mutual customer bases, top prospects, and open opportunities. From there, we use that data to get warm intros, develop our talk tracks, and co-sell. When we find overlapping customers with a partner in Crossbeam, it makes it much easier to explore and validate new integrations, as well.
What do you dislike about the product?
We're not using every feature available to us at the moment, so we definitely want to focus on expanding our use cases with Crossbeam.
What problems is the product solving and how is that benefiting you?
Using Crossbeam has helped us grow our partner-sourced pipeline by an estimated 15%. It's also helped us reduce the overhead that comes with vetting new partners. I don't need to waste time gathering data to figure out how we should work with a partner — everything I need is in Crossbeam. Because of this, we've reduced a six-week process to three or four days.
Crossbeam is one of the reasons we've doubled partner-influenced this year!
What do you like best about the product?
Using Crossbeam, we've improved collaboration with partners and scaled the co-selling process with faster account mapping. Crossbeam's Salesforce integration has also made it easier to mobilize our sales team as an extension of our partnerships team. It's really helped us build more internal alignment.
What do you dislike about the product?
Nothing I can think of, but I'm eager to see the team continue building upon its product roadmap.
What problems is the product solving and how is that benefiting you?
We've saved countless hours by not having to rely on spreadsheets for account mapping. Using Crossbeam has allowed us to prioritize where we spend our time and which partners we spend it with. We've doubled our partner-influence and partner-sourced metrics over the last year, and I can attribute some of that success to the power of Crossbeam.
Recommendations to others considering the product:
It's a great tool and solves a real challenge for partnership & channel teams!
Powerful account mapping features to kickstart partnerships
What do you like best about the product?
Crossbeam has been indispensable to us at WordPress VIP over the past 12 months as we've updated our Technology Partnership program. Their account mapping tools have given us lightning-fast insight into mutual customers and prospects when we're considering new partners. And their team has been flexible and thoughtful, consulting us on product planning and actively collecting our feedback, then quickly turning around new features that solve real-world business challenges for us.
What do you dislike about the product?
We're eager to bring more of our partners on board with Crossbeam more quickly. As they roll out new features, it's getting easier! Getting smaller partners over the hurdle of connecting their CRM can take time, but once its done the payoff in terms of dynamic data is excellent.
What problems is the product solving and how is that benefiting you?
We've seen direct benefits including shorter partnership deal cycles, thanks to quick identification of the overlap in our customer base and target market. We've also been able to identify potential partners that have high engagement levels by checking whether they're already using Crossbeam.
Sharework helped us get the most of partnerships and fast
What do you like best about the product?
it's super fast to set up and easy to use
What do you dislike about the product?
there aren't any other way to connect with partners than sending an email invites, it'd be great to have a link so invites don't fall through the cracks of a full inbox etc
What problems is the product solving and how is that benefiting you?
It can take ages to find overlap and co work on accounts with partners, often missing out on great opportunities because of lack of communications/time. Sharework does that for us and our partners, it detects opportunities, all we have to do is take the next steps.
Recommendations to others considering the product:
Do it.
Innovative Piece of Partner Management
What do you like best about the product?
Crossbeam helps us do everything we've wanted to do with partners but in a much cleaner, reliable, compliant and sophisticated way. Comparing customers and TAMs with partners is nothing new. We've only done it to passable success in the past because the technology was way behind what was required.
The problem is you're usually forced to create a massive google sheet that is outdated a day or two after you create it - that process breaks almost immediately. It also comes with concerns about oversharing of information, especially early in a relationship.
The policing and manual updating of that Google sheet alone is worth the subscription price to me. Highly recommend for all partner programs reaching a moderate level of maturity.
The problem is you're usually forced to create a massive google sheet that is outdated a day or two after you create it - that process breaks almost immediately. It also comes with concerns about oversharing of information, especially early in a relationship.
The policing and manual updating of that Google sheet alone is worth the subscription price to me. Highly recommend for all partner programs reaching a moderate level of maturity.
What do you dislike about the product?
The SFDC app needs a few tweaks. All of the information is great for the people devising a strategy, but we want to keep our SFDC clean and consumable for everybody who doesn't live and breathe partnerships. I've seen their roadmap and it seems like they recognize that too and have solicited feedback at every turn. I look forward to that new release.
What problems is the product solving and how is that benefiting you?
-Creating stickiness for mutual customers with core partners
-Identifying accounts worth collaborating on (mutual sales cycles)
-Getting ahead of potential partner conflict before it begins
-Helps me validate gut feelings about which partners we should double down on strategizing with
-Identifying accounts worth collaborating on (mutual sales cycles)
-Getting ahead of potential partner conflict before it begins
-Helps me validate gut feelings about which partners we should double down on strategizing with
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