Mixpanel
MixpanelReviews from AWS customer
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Easy Data Viz and Analysis for User Actions
What do you like best about the product?
As a product manager, I really love having Mixpanel as a complementary tool to Google Analytics. It allows me to further evaluate and more easily setup flows to track against and understand to inform decisions. Once you have Mixpanel setup on your site it's really easy as a non-development to have anyone go in and walk through the tutorial to setup *any* flow to track KPIs on which makes adoption easy and data accessible.
What do you dislike about the product?
A lot of the basic items I listed, such as the easy flow setup, is hidden. It would be great if there was an easy to use tutorial on the site for anyone to start at anytime or breeze through a quick doc on common use cases. Some of the best features of Mixpanel are hidden while others are just bloated and confusing. The UI alone could really use some UX improvements so a user can more quickly understand, right off the bat, the difference between utilizing Insights, Segmentation and building out actionable and beneficial Dashboards.
What problems is the product solving and how is that benefiting you?
Understanding user adoption on features and usage of current UI elements/workflows.
Recommendations to others considering the product:
Take their tutorial session which is ~1 month. Worth it to learn more.
Useful but cumbersome
What do you like best about the product?
Our team uses MixPanel to log user actions from our app. It's useful to see what our users have been doing when troubleshooting their accounts.
What do you dislike about the product?
The way that events display makes it super time consuming to locate specific actions. I would really like to see events be more sortable, cross referenced, and cross linked.
What problems is the product solving and how is that benefiting you?
Logging our user actions
Works well for event based data but has limitations.
What do you like best about the product?
can see every click if you set this up correctly. Once you are used to it it's a great tool.
What do you dislike about the product?
Really difficult to get your head around. Have to build a lot into the product to get basic events data.
What problems is the product solving and how is that benefiting you?
Working out how people use our app and learning from it.
Recommendations to others considering the product:
Really useful but you need someone to set it up at the start - or to help you. A developer would be best. We found this really helpful initially.
Powerful software but you're never sure if the data is actually accurate
What do you like best about the product?
-The UI is fairly intuitive and slick looking
-The support folks have been very friendly over email
-You feel like you're able to make decision, especially for funnel based analysis
-The support folks have been very friendly over email
-You feel like you're able to make decision, especially for funnel based analysis
What do you dislike about the product?
-It is an expensive product
-Support is done over email, and doesn't always feel like you have your answers solved
-The accuracy of the data, whether or not it's due to the instrumentation often doesn't reflect what you think the data should be based on your db data
-Unless you are 100% certain it is set up properly, the data doesn't engender trust
-Support is done over email, and doesn't always feel like you have your answers solved
-The accuracy of the data, whether or not it's due to the instrumentation often doesn't reflect what you think the data should be based on your db data
-Unless you are 100% certain it is set up properly, the data doesn't engender trust
What problems is the product solving and how is that benefiting you?
-Track usage of various features within our product
-Measure funnel performance during onboarding and other product flows
-Measure funnel performance during onboarding and other product flows
Recommendations to others considering the product:
Make sure that you're set up properly from the get-go. There are reams of support articles, and once you get started, you are stuck, and it's difficult to recalibrate your software. Additionally, you have to understand what your specific use cases are to ensure that it makes sense to use Mixpanel versus something in-house.
Not the easiest reports, but once configured correctly can be powerful
What do you like best about the product?
Great data, great non-technical data exploration, aesthetically pleasing
What do you dislike about the product?
Wish reports were a little easier to build (or rather a little more clear on what you've built)
What problems is the product solving and how is that benefiting you?
Logging usage metrics for our product
Very insightful product analytics
What do you like best about the product?
Provides in-depth product analytics, easy to learn, funnels and segmentation are really useful
What do you dislike about the product?
not being able to export into csv for most of the reports
What problems is the product solving and how is that benefiting you?
analyze user behavior, identify dropoffs in order to create new initiatives and track these
Tool to know and track peoples behavior on our website
What do you like best about the product?
Mixpanel helps us to know our website visitors and this information is useful for us to improve our website as per visitors behavior.
It is little similar to google analytics but in mixpanel we can customize our tracking events based on our own requirement.
Mixpanel has almost all features and algorithms which are needed for analytics and visitor tracing needs for websites.
It is little similar to google analytics but in mixpanel we can customize our tracking events based on our own requirement.
Mixpanel has almost all features and algorithms which are needed for analytics and visitor tracing needs for websites.
What do you dislike about the product?
Nothing so far but we can expect a good improvement in prospect of tool enhancement. Also remember, its little expensive not free like google analytics.
What problems is the product solving and how is that benefiting you?
We use mixpanel to capture our visitors activities on our website and based on that activities we modify or add features to we website so we can know that what visitors/customers like the most on our website.
Its better then google analytics in customization point of views.
Its better then google analytics in customization point of views.
Recommendations to others considering the product:
Yes, in case want to understand your web-visitors in good way. But before going remember its not free software.
Easy to build quick reports.
What do you like best about the product?
Ease of use: once configured, Mixpnal is easy to use and understand.
User view. you can access a detailed view of each user's activity.
User view. you can access a detailed view of each user's activity.
What do you dislike about the product?
13 different products, sometimes it's hard to find the appropriate product for a given need.
Not possible to measure an evolution on more than 90 days.
Very difficult to build long-term reports and dashboards (the most flexible option, JQL, requires to learn a specific programming language...)
Not possible to measure an evolution on more than 90 days.
Very difficult to build long-term reports and dashboards (the most flexible option, JQL, requires to learn a specific programming language...)
What problems is the product solving and how is that benefiting you?
Mainly analyzing funnels.
Recommendations to others considering the product:
Get some help for the implementation. The tool is useful only if you have the proper events and traits in place.
And use a complement to analyze your marketing. Mixpanel is mainly for product people IMO.
And use a complement to analyze your marketing. Mixpanel is mainly for product people IMO.
Excellent experience for early stage companies, grown out of it due to lack of flexibility
What do you like best about the product?
The api libraries are fantastic, very easy to implement and get up and running. Funnels are a great way to view conversion rates through steppers / pages. Docs are very good. Easy for non technical members of the team to use and start creating their own charts. Easy to navigate and excellent ux. Collects a lot of user data by default and ip and location is very useful.
What do you dislike about the product?
Lack of flexibility in terms of bringing in other datasources which has forced us to move towards a total data warehouse solution. Ad blocker removes ~5 % of client side events which means you have to be clever comparing server side to client side. No original react native libraries, although plenty of external wrappers available. Could be more accurate collecting initial referrer, also could be better ways to explore your user base. New common journey tracking features would be a great addition.
What problems is the product solving and how is that benefiting you?
Front end and server side event based tracking. Use node.js and javascript libraries as well as react native wrappers for the native ios and android libraries
Recommendations to others considering the product:
Use mixpanel at the beginning as it is super easy and quick, but long term it gets very expensive and you will switch to a more complete data warehouse. We've started to move to a redshift data base with mode on top, which is less usable by non technical team members but allows you to pool all of your data sources into one place.
Mixpanel
What do you like best about the product?
Easy to access metrics for the entire team - we now use this regularly across all departments for performance tracking
What do you dislike about the product?
The set up process is incredibly long and laborious in order to be actionable for your team
What problems is the product solving and how is that benefiting you?
Marketing analytics, product usage, email marketing triggers
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