Mixpanel
MixpanelReviews from AWS customer
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Product has not grow over time as I would have hoped
What do you like best about the product?
Mixpanels people profiles are very helpful for letting you set KPI's based on what matters to you, more easily than some other super custom analytic options while still getting to deep dive around most things you need. It requires a fair amount of planning and forward thinking to utilize to its fulest, but pays off when implemented.
What do you dislike about the product?
The ui has not improved much over time. I was an early adopter of their tech seeing the potential, and with the amount of funding they have taken in, I was hoping to see more growth with their actual product. It is not flexible or forgiving and has very little visuals to help analyze your data. Other platforms like heap that allow you to track actions and see how people flow through are getting a step ahead in visualization. They might benefit from an integration to help with this. They have gone the route of notifications instead, which would be awesome but the ability is very limiting in seeing on the user side who even opened, so it is really not a practical option. It was literally easier for us to build a custom integration directly from our database to our CRM to manage this work.
What problems is the product solving and how is that benefiting you?
Tracking how our users engage with our platform, based on their specific roles and interests.
very useful event tracking for apps
What do you like best about the product?
I love the segmentation functionality that allows me to track changes for a certain event over time and compare between certain properties, such as device type or OS.
What do you dislike about the product?
There's nothing I actively dislike, but haven't fully tried all the features either.
What problems is the product solving and how is that benefiting you?
We use it primarily to track certain events in our mobile and browser applications. It helps us determine which features are being used and which are underused, thus promoting additional messaging and education.
Powerful, but not the most user-friendly
What do you like best about the product?
Mixpanel has a lot of capabilities for tracking web events and does so in real-time. It's also relatively easy to create custom events that are specific to your site and business goals. In addition, the tracking of these events is retroactive- so if you create an event today, the data from yesterday still exists for that event which is really helpful, and isn't something offered by other tools like google analytics.
What do you dislike about the product?
Mixpanel is not intuitive from a user's perspective at all. I work at a media company where a lot of non-technical people need to be able to access and understand our analytics platforms and Mixpanel is extremely difficult for them to grasp.
What problems is the product solving and how is that benefiting you?
Despite the aforementioned challenging UX, the customization really has helped our business. For example, we are a B2B media company so we care deeply about the "quality"of our traffic - meaning we want high-level business executives reading our articles, not just anyone. We are able to easily integrate this information from our ESP with Mixpanel to be able to tell us this information. It's funnel feature is also excellent for tracking landing page conversion rates.
Recommendations to others considering the product:
If this is going to be used by non-technical, employees I'd recommend searching elsewhere.
Better than Google Analytics
What do you like best about the product?
I like where this company is headed. It provides very comprehensive analytics... but it's not free.
What do you dislike about the product?
The service was quite costly for me to use
What problems is the product solving and how is that benefiting you?
understanding my customers better
Recommendations to others considering the product:
great analytics altlernative
Powerful scalable analytics
What do you like best about the product?
Two main things
1. It can grow with you. They're free up to 1000 profiles and after that then you're on your way and you can pay
2. The ability to embed analytics easily in any page with little to no code required.
1. It can grow with you. They're free up to 1000 profiles and after that then you're on your way and you can pay
2. The ability to embed analytics easily in any page with little to no code required.
What do you dislike about the product?
I think the Ui/Ux is still a little clunky. Trying to navigate around is difficult. The settings menu for teams etc. also isn't that great.
What problems is the product solving and how is that benefiting you?
The ability to know where users are i our app, the story they follow and the devices they're using.
Flexible event-based analytics
What do you like best about the product?
Tracking the events that matter to our product, loaded with all the meta-data we can think of to allow for in-depth and insightful analysis of users interactions with our platform.
What do you dislike about the product?
As a startup, our product changes quickly and the metrics and properties we want to track with it. The tracking framework (naming, convention, properties) sometimes becomes obsolete and we need to change it, but then, it makes backward analysis very complicated. It would be great to have a solution in Mixpanel to ensure the transition and compatibility when changing the way we track events.
What problems is the product solving and how is that benefiting you?
We're a data-driven and product-focused team, and Mixpanel helps us better understand how our users interact with our service. It's essential for us to be able to improve on our current service constantly.
Recommendations to others considering the product:
It's a great tool! Make sure you really have a well-thought plan about what you will need to track in the future and respect a clear naming convention for your events and properties from the start.
Gain better insights to your user flow
What do you like best about the product?
Building funnels based on click events is the best way I know to gain an understanding into how users are really using your sight. Funnels allow you to better understand the effect the changes you are making, either positive or negative.
What do you dislike about the product?
There are times were there seems to be voids or large drop offs in the data. Funnels do not always mean what you think or can give conflicting data compared to other analytics on your site.
What problems is the product solving and how is that benefiting you?
Tracking the relevance of clicks and user flow is what we are able to gain insights into. We have been able to run better A/B tests to increase the conversion and time on page on the site.
Recommendations to others considering the product:
Add it to your sight and you will not be disappointed.
I really like Mixpanel
What do you like best about the product?
The user interface is very clean and intuitive. It's easy to learn and understand. I've almost always been able to gather the data I need and bookmarks make it possible to easily review our most important metrics. I was also surprised that there were Xamarin bindings that made Xamarin integration possible as I wasn't sure that we'd be able to find a good analytics software that integrated with our Xamarin app.
What do you dislike about the product?
It can get expensive very quickly as your user base increases. We pay $150/month, which for a startup of our size is a little pricey. It's pricey because many of our users are free, rather than paid users. If we were just tracking paid users it would be much more manageable
What problems is the product solving and how is that benefiting you?
Identifying onboarding friction points is a big one. Mixpanel allows us to see where users are dropping off so that we can come up with better solutions for onboarding users. It also allows us to measure user engagement to mitigate churn, which is probably the most important role that mixpanel serves.
Recommendations to others considering the product:
I would recommend it to most any startup. It can get a bit pricey but the integration is very easy and you can drill down and manipulate the data in almost any way that you need to.
Best analytics tool!
What do you like best about the product?
Easy option to create custom calculations and graphs based on my metrics
What do you dislike about the product?
I think there is a room for improvement in the integration and use documentation.
What problems is the product solving and how is that benefiting you?
Being able to see how my product is doing in a general view with ease
Great tool to monitor your users and how your product is used
What do you like best about the product?
Easy to setup
Powerful funnels
User properties and events
Powerful funnels
User properties and events
What do you dislike about the product?
Lacks some features with emailing (templates, advanced conditional tests)
Pricing per whole database users rather than active users monthly for example
No exportable dashboard
Pricing per whole database users rather than active users monthly for example
No exportable dashboard
What problems is the product solving and how is that benefiting you?
We change how people meet and work together during meetings. With mixpanel we know better how our users uses our solution, when they lacks attention or engage. It helps monitor the efficiency of our new features and improvements on existing ones
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