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Mixpanel

Mixpanel

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Feature-rich, but stagnant and lacking polish

  • March 09, 2016
  • Review provided by G2

What do you like best about the product?
Cohort analysis tools are best in class, funnel tools are satisfactory, easy setup.
What do you dislike about the product?
UI is heavily biased towards recently checked events; hard to export and re-import data; impossible to modify data in-place. While it hits all the basic checkmarks, competitors seem to be outpacing them on adding newer features.
What problems is the product solving and how is that benefiting you?
Used for conversion optimization within our company and for basic business intelligence. Allows non-engineers to explore data in an ad-hoc manner.