Sign in
Categories
Your Saved List Become a Channel Partner Sell in AWS Marketplace Amazon Web Services Home Help

Mixpanel

Mixpanel

Reviews from AWS customer

0 AWS reviews
  • 5 star
    0
  • 4 star
    0
  • 3 star
    0
  • 2 star
    0
  • 1 star
    0

External reviews

1,154 reviews
from

External reviews are not included in the AWS star rating for the product.


    Pavel M.

Powerful Analytics Tool, Flexible and Easy to Use

  • August 25, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Mixpanel as it has been an invaluable tool for generating product insights and observing user interactions. Its ease of use and flexibility, especially in enriching event data with custom properties, allows us to perform extensive analytics and set success metrics efficiently. This tool provides a comprehensive view of product performance, aiding in understanding user behavior and optimizing feature usage.
What do you dislike about the product?
I don't have any problems with Mixpanel. The last UI change made it a bit trickier to adopt.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to enhance product observability, track user activities, and analyze conversion funnels, making it a valuable tool for generating insights and setting success metrics.


    Harshvardhan M.

It was good but pricing was changed to event based over user based which was in past

  • August 25, 2025
  • Review provided by G2

What do you like best about the product?
We have been using Mixpanel for a couple of years. I like the simplicity and the ease of understanding the data, creating different kinds of dashboards, and all.
What do you dislike about the product?
With recent changes in the pricing which makes it event-based, it created an issue like it forces us to think which event to fire always. Our development cycle is involved, so we moved to Amplitude which is based on user-based pricing. Though Amplitude's UI/UX isn't that great as Mixpanel, but we don't have any choices.
What problems is the product solving and how is that benefiting you?
To us, like we used to use it for analytics - we used to use it for figuring out what our users are doing, understanding each touchpoints, creating internal dashboards, and all which we don't want to create via our own database. Those kinds of things were useful.


    Financial Services

Mixpanel is a very helpful tool in my day to day job.

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
Mixpanel provides very detailed insight into user behavior. I can identify the customer's mobile device make and model, phone number, and movement in the Greenlight app. Extremely helpful in identifying which user processed a funding transfer, and updated features in-app.
What do you dislike about the product?
The user's mobile device is listed as mobile device codes types a.k.a. machine ids (e.g. `iPhone1,1`, `Watch1,1`, SM-S928U, etc.). Instead of including the iPhone as iPhone 15, 3: iPhone 14 Pro Max or SM-S928U: Galaxy S24 Ultra.
What problems is the product solving and how is that benefiting you?
Confirming if the Primary Accountholder processed funds from the Funding Source or Greenlight Wallet or Child's Wallet or if the child user or Authorized Approver moved the funds. Make and model of the mobile device the user is using to access the Greenlight app or features. Declined ability to add a funding source to the Greenlight account in-app.


    Patrick Z.

A treasure trove of insights

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
The tool is super flexible. You can achieve just about anything you can imagine and present it is a simple and compelling format.
What do you dislike about the product?
If I haven't been so active for a while I can forget how to do simple things — but that is mostly on me.
What problems is the product solving and how is that benefiting you?
Understanding user interactions with our product.


    Pavan K.

Best platform for detailed insights of user events

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
Different kinds of customisations which can be applied for better visualisation of user events, data etc
What do you dislike about the product?
Nothing much, pricing can be better for organisations kind of from startups POV
What problems is the product solving and how is that benefiting you?
Accurate number of events of users, different kinds of visualisations, best funnels


    Bryan N.

Is a very intuitive, simple, an complete tool for usage analytics of a SaaS

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
Custom dashboards and reports, exports to excel
What do you dislike about the product?
Sometimes the cohorts module has inconsistency and some delay.
What problems is the product solving and how is that benefiting you?
It helps me to track my metrics and product objectives in a very complete way.


    Computer Software

Best tool for making data-driven decisions

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
The best part is the ability to deep dive into data. We usually start with the numbers mostly the funnels, bar charts and then the events explains the numbers.
The combination makes the tool much powerful.
What do you dislike about the product?
The events dropping the actuallys numbers are really different than what mixpanel shows. We have to consider a drop of atleast 20% numbers. This variance is mostly caused by ad blocker
What problems is the product solving and how is that benefiting you?
Mixpanel helps us solving the funnel analytics. Helps us identify the where users loose interest, where is the leak happening. This makes us very much easier to focus on the right areas. It has been super useful for improving conversions.


    Ofek A.

Excellent Analytics and User Behavior Platform - Highly Recommend

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
Mixpanel has perfected their user interface, it is such a joy to use and very powerful with advanced features. The dashboards are clean and easy to use, even for team members who aren't data analysts. We use it every day.

Setting up custom events is straightforward and data is ingested in real-time which is great for rapid prototyping

Mixpanel also performes reliably with fast loading times and accurate data reporting

Mixpanel is also very easy to integrate, offering a few options that can fit any bussiness or tech stack
What do you dislike about the product?
Managing A/B tests using Mixpanel's own tools isn't very straightforward or very affordable. We ended up using our own in-house solution, which makes calculating winning variants a bit cumbersome, requiring more careful attention to statistical significance and data validation.

In addition, while the basic functionality is intuitive, some advanced features require time to master and learn.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us primarily understand what our users are doing in our app. It then helps us understand user flow and where users may have issues or drop in the conversion funnel. It also helps us monitor the health of the business and sometimes alerts us when there are bugs or issues that affects users.


    Ryan B.

Amazing Analytics for Product Teams

  • August 14, 2025
  • Review provided by G2

What do you like best about the product?
We use Mixpanel daily to look at metrics, analyze performance, and ask our data questions. I can't imagine running a software product without a system like this. It's made a world of difference for our team because it allows us to make accurate data informed decisions. We also took the time to design our data model early on and that has made a positive difference.

Additionally, any time we need help their support team has been amazing.
What do you dislike about the product?
Initially we had to put a lot of thought into our data model and implementation. Doing so paid off and helped us lean the system. While it's powerful it also takes some getting used to before team members become self sufficient in designing their own insight reports. The downside is the time investment but in the end it's totally worth it.

Another issue we ran into was profile aliases. This can get tricky and we ended up with some inconsistency issues. Their support helped us and in the end we had to change how our integration was setup.
What problems is the product solving and how is that benefiting you?
Mixpanel stores specific event and profile data we send to their system. We then are able to make reports and analyze our data via their powerful report interface. We build dashboards that we look at regularly and are able to see reports on one off questions we have about our product. Without a system like Mixpanel our team would not be able to gain the insights from our data that we do today.


    Marketing and Advertising

A great product for most users, but that lacks some features for power users

  • August 06, 2025
  • Review provided by G2

What do you like best about the product?
The user experience is the best of any analytics product that I've used.

It is extremely intuitive to build reports compared to other products. I'm able to give my team access, and they're able to build the reports they need, instead of me building dashboards for them. This not only saves me time, but also means they're understanding the numbers better.

I also think it does group analytics better than any other tool I've used, which was important to us.

Getting started was easy and we were able to easily export our data, which isn't the case with all SaaS tools we've used. This was great for when we wanted more complicated analysis or to combine other data sets, but also meant we didn't feel locked in which is a huge plus.
What do you dislike about the product?
We left Mixpanel because of pricing. But pretty much as we were offboarding and had just set up with our new tool (Posthog), they announced that they were lowering the prices. So they're clearly listening to their customers.

Posthog has a steeper learning curve but some more powerful features that are really great that I don't think we could do in a mixed panel, such as:

1. Building complex queries using SQL
2. Making the system much more flexible
3. Doing exception tracking (which we're now considering is replacement to Sentry)
4. Recording sessions
5. A few other tools which allows it to also replace things like Clarity
What problems is the product solving and how is that benefiting you?
Understanding how customers find and use our product, and making it easy to slice and dice key business metrics with all of the data we need to make good decisions.