Mixpanel
MixpanelReviews from AWS customer
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Solid
What do you like best about the product?
Our team uses Mixpanel to analyze our website, mobile & web app data. It helps us make decisions on what to work on next. Whether that's product roadmap decisions, marketing budget allocation, website optimization, etc.
What do you dislike about the product?
They removed the email feature, which was really powerful. We used it for years. We had to find an alternate provider which took our dev & marketing team a lot of time to set up. The replacement email provider we switched to costs us $6800/year.
What problems is the product solving and how is that benefiting you?
Knowing where bottlenecks are in our software UX, as well in the marketing & sales process.
Customer behavior analysis made easy
What do you like best about the product?
Mixpanel is a super intuitive product analytics tool that easily enables customer behavior analysis. From connecting multiple data sources and destinations to cohort, funnels, and flows analysis my team and I have the very best tool on hand.
What do you dislike about the product?
Sometimes making a tracking plan and setting up the tool in tools is not as simple as told.
What problems is the product solving and how is that benefiting you?
Understanding at which moment our customers are on a journey and what problems they are facing helps our product team to be super effective in prioritizing and scoping solutions, hence delivering faster impact and less time in development.
Amazing Analytics Platform
What do you like best about the product?
As a product manager, Mixpanel has been a game changer. I previously used Looker for analytics purposes, but Mixpanel unlocks next-level insights. I am able to analyze user behavior like never before and build dashboards within minutes.
What do you dislike about the product?
There's a bit of a learning curve when getting started with Mixpanel. However, given the breadth and depth of use cases, this is understandable. Our AE was able to set us up with several training sessions to onboard the team
What problems is the product solving and how is that benefiting you?
I am able to understand my users so much better. I am also able to correlate user behaviors to different outcomes. It has been a game changer as PM.
Easy to setup, easy to use and platform being constantly expanded
What do you like best about the product?
Two things stood out with Mixpanel for us - how easy it was to set up and start sending events from our application into it. And then how good the web ui tools were and how easy it was to build dashboards and graphs. We now use Mixpanel across our organization as our primary analytics platform.
What do you dislike about the product?
Not too much to dislike. I've used a wide variety of other web and app analytics tools before, Mixpanel is my favorite. One complaint - wish there was an easier way to export and email entire dashboards on a regular basis. There have been more frequent event ingestion delays in 2025.
What problems is the product solving and how is that benefiting you?
Allows us to understand the detailed usage of our application, lets us quickly and easily build both standing dashboards and ad hoc queries to dig into the details. We use and share Mixpanel dashboards across the team at almost every meeting.
Mixpanel reviews.
What do you like best about the product?
Its accuracy in the user details.
It's easy UI and Scripting.
Its Workaround on Multiple dashboards and project setups in one account.
It's easy UI and Scripting.
Its Workaround on Multiple dashboards and project setups in one account.
What do you dislike about the product?
Not as such, but they can make the location info. More precise.
What problems is the product solving and how is that benefiting you?
Currently they are trying to fix issues around location, user interaction with the app etc.
Great tool to do quick analysis
What do you like best about the product?
The drag-and-drop feature makes it super easy to do a quick analysis and helps understand how a particular feature performs. Anyone who does not know how to query and fetch data from a database can also use the tool. Also, the UI feels good.
What do you dislike about the product?
Nothing I could think of. The platform is awesome.
What problems is the product solving and how is that benefiting you?
To do any RCA of a feature
To understand the performance of a feature
To do any quick analysis
To reduce analyst manhours
To understand the performance of a feature
To do any quick analysis
To reduce analyst manhours
Excellent analytics platform
What do you like best about the product?
The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can supplement the data on my own, and it applies retroactively to all my data! Extremely powerful!
What do you dislike about the product?
We were really looking forward to being able to tie a users journey across the enrollment process to conversion into an MAU. Unfortunately, once we got to implementation it became apparent that Mixpanel's architecture assumes each device is only used by one user. Our platform supports multiple users per device. This has left us unable to track any of the automatic events and we've had to remove all unauthenticated events. Mixpanel is attempting to work with us to find an alternative solution but we havent reached one yet.
What problems is the product solving and how is that benefiting you?
We came from using Google Analytics and Firebase - or I should say we supported those applications but they were so ineffective that no one on our team used them. With Mixpanel we're able to answer the questions about our users and how they are interacting with our app; which devices types are they using, which features they are using, etc. Its given us a view into how what we're building is being used and its set us on the path towards being able to tie that back to the overall company objectives.
Easy to use and great tool for insights
What do you like best about the product?
I wasn´t an expert in any event analytic tool when I first started using Mixpanel. The way to build your dashboards is very amicable.
What do you dislike about the product?
There are still some features missing in case you want to also use it as a KPI Dashboard.
What problems is the product solving and how is that benefiting you?
It gives me an understing in app performace, were there might be issues and also some insight about users behaviors inside my app.
Better than Amplitude
What do you like best about the product?
Mixpanel is so easy to use and set up. The reports are geared for easy building and date range comparisons, allowing us to keep all our reporting in the platform instead of exporting the data. Dashboards are a breeze and super easy to customize for non-Mixpanel experts in our organization to make the most of the tool. Custom properties and events also allow us to clean up our data without involving our engineering team, freeing up time for them as well.
What do you dislike about the product?
I'd love to see the ability to use revenue as a KPI more. Although you can sum properties on your events, that ability is limited to a specific report type and you can't use this tool in funnels.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us get visibility into user behavior on site, helping us understand what pages users visit and what areas they click. This helps us identify areas of friction and evaluate the performance of new site features.
Mixpanel empowers OneTap by providing crucial product reports.
What do you like best about the product?
Boards on Mixpanel are an invaluable view/tool for me. They keep essential product metrics front and center, allowing me to conveniently access acquisition and retention reports. By monitoring the interactions of our top OneTap users, I can gain valuable insights and make informed decisions.
What do you dislike about the product?
When it comes to analytics tools, Mixpanel truly stands in a league of its own. I haven't come across any other tool that even comes close to offering the same level of functionality and insights. Mixpanel is simply unparalleled.
What problems is the product solving and how is that benefiting you?
Mixpanel plays a pivotal role in empowering Onetap. With Mixpanel's robust analytics capabilities, Onetap gains valuable insights into user behavior, enabling data-driven decision-making. By tracking key metrics such as user engagement, conversion rates, and retention, Onetap can optimize its product and marketing strategies. Mixpanel's intuitive dashboards and reports provide a comprehensive view of user interactions, allowing Onetap Check-In to continually enhance its offerings and deliver an exceptional user experience.
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