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Mixpanel

Mixpanel

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    Gasser A.

The Best Analytics Platform for Businesses That Want to Make Informed Decisions

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed.
2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business.
3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources.
4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.
What do you dislike about the product?
My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.
What problems is the product solving and how is that benefiting you?
1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement.
2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales.
3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.


    Cédric S.

A simple and quick tool to set up to get insight of my product

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
The tool was really easy to implement, everyone in the company can do his own boards and reports. In a few seconds I can check how my users use my product. The 4 types of report are easy to understand even if I would say that the retention report is a bit harder to understand than the others.
What do you dislike about the product?
Last time I checked the documentation, I can't remember why, but the documentation was not up to date, so it was not as usefull as it could have been. We are a B2C mobile application, we have our mobile application and a website. Both are tracked via Segment and Mixpanel. I could use to have both product tracking in the same Mixpanel workspace.
What problems is the product solving and how is that benefiting you?
We can see how our users interact with our products, both mobile application and website version. It helps us in our decision to make the right choice based on the user's actions


    Gala K.

Very handy tool for the product analytics

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
User-friendly design, great variety of reports and views, high sped of report generation.
Very easy to create a dashboard.
Very flexible filters and views breakdown.
What do you dislike about the product?
Can't export table data into Excel or csv
What problems is the product solving and how is that benefiting you?
Tracking of user behavior and features performance


    Hugi Hólm G.

Mixpanel has been a great tool to quickly get an insight of weather a feature is being used

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
It is very fast. Loading data only takes a few seconds.
What do you dislike about the product?
Some complex queries are hard. For example when finding users that haven't done an event.
What problems is the product solving and how is that benefiting you?
I am a developer, I need to see if a feature is being used, to see if it is worth it to keep developing it.


    Celestine W.

Best tool for evaluating product success

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
It has been hugely helpful in motivating how users not only utilize the platform, but where they get stuck and where we should focus more or less. It has helped us to cut off features that people were tied to, but didn't generate the necessary outcomes for the business. Overall, this has been one of the best tools I have used thus far, can only recommend.
What do you dislike about the product?
At times it was a bit confusing to use and I have a background in Business Intelligence analytics, also I felt like they could have provided more information on how to assemble events for best results.
What problems is the product solving and how is that benefiting you?
Evaluating customer usage of the product.
Understanding how features are or are not being utilized.
It has made getting to the heart of customer behavior so much faster.


    Health, Wellness and Fitness

Great tool to understand product usage

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
- Understand customer behaviour
- Analyse product changes & new releases
What do you dislike about the product?
- Data integrity is a challenge when using multiple sources
What problems is the product solving and how is that benefiting you?
- Understand product features usage
- Helping UX developing best product
- Understand our customers


    Zita R.

Customer data at your fingertip

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
The coolest thing in Mixpanel is the customisable dashboards. Depending on what I want to track (specific cohorts, products, regions etc) I create new dashborads. Then it takes no time to pull out the reports that I need and share it with others.
What do you dislike about the product?
I don't like that I don't know who, when and for what purpose created a cohort or event. We do not have proper company wide naming conventions for events and this makes some quarries useless or unreliable.
What problems is the product solving and how is that benefiting you?
Tracking feature usage and flows broken down by license type or customer segment. Seeing how a new release influences the conversion rate. Tracking the activity per region and per language.


    Roger R.

Easy to integrate into your project using JS

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
It has a very nice dashboard, and its very easy to integrate to the Frontend
What do you dislike about the product?
Sometimes I have to click a lot of buttons just so I can get somewhere in the dashboard
What problems is the product solving and how is that benefiting you?
Its helping have an overview of where users are clicking and how they are navigating my website.


    Caspar H.

Mixpanel gives me confidence as a developer

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Using other tools before it took me ages to build up a dashboard about all nescesary metrics. With mixpanel I create a dashboard in minutes. Especially the funnels and aggregation of data is awesome and otherwise a complex topic, but not with mixpanel. Get a chart with Weekly active users with a single click. Awesome
What do you dislike about the product?
Using mixpanel in a bigger company with every other app sending a lot of events it sometimes gets messy to find the events you are looking for. Maybe it's a configuration issue on my end but IMO events could be sorted better.
What problems is the product solving and how is that benefiting you?
We want to see if our users and how many are adopting new features we develop. We can also track the journey a user takes trough our product. Also we use it to identify single users for a interview.


    Harjot S.

Mixpanel has really helped us understand our users better, its been a great experience

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
The documentation is really well thought through. The implementation of mixpanel was very straightforward. It was a few functions we had to call and the data was being collected.
What do you dislike about the product?
The report and finding the right data can be abit confusing. I did struggle abit and had to get assistance from a mixpanel expert on upwork to assist me.
What problems is the product solving and how is that benefiting you?
We were struggling to understand our product analytics, how our users were using our product. Mixpanel was able to provide us with all the insights, we really improved our matrics after we understood what our users were doing on our platform.