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Mixpanel

Mixpanel

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Mduduzi K.

Mixpanel has a very intuitive UI

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
The most helpful thing is that it brings all app data into one view. Also, the User interface is very user friendly.
What do you dislike about the product?
Nothing, I love everything about mixpanel.
What problems is the product solving and how is that benefiting you?
It solves an issue where we have to pull data from multiple sources. It brings everything into one place.


    Athar N.

A Very versatile product analytics application

  • May 25, 2023
  • Review provided by G2

What do you like best about the product?
With this platform, you can monitor events from your application or product almost in real time as users interact with it. The reporting features are robust, and the data visualization tools are highly effective. Pretty easy to use. One of the standout benefits is the ability to create funnels, enabling you to track user engagement and other important metrics as people use your application. Additionally, you can manage multiple servers there and attach properties to events, which helps you analyze how events with specific properties perform throughout the entire flow. Also I had faced a problem with some events not showing up the customer support helped me and resolved my issue quickly after I mailed them. I sometimes use it more than twice a week.
What do you dislike about the product?
For someone new to Mixpanel, it can be a bit complicated to use at first. The platform offers a wide range of features, which may feel overwhelming. I also think there should be more support documents and materials available to help users learn more quickly. Additionally, it can be quite expensive.
What problems is the product solving and how is that benefiting you?
MixPanel makes it easy for me to monitor user engagement and quickly identify any issues in the user experience, thanks to its real-time event tracking features. It also lets me generate and share user engagement data and reports, which is especially helpful for our company as we focus on improving our product.


    Chandu p.

Mixpanel is an amazing product

  • May 25, 2023
  • Review provided by G2

What do you like best about the product?
Its collection of data and simplifies it to provide it to the users. It's unmatched. The recording of events by the user on the application. Havent tested competitors, but I wouldn't switch from Mixpanel.
What do you dislike about the product?
Nothing for now, all looks good. nothing wrong at all. Nope, I don't think so. No problems at all. I would like them to continuously improvise.
What problems is the product solving and how is that benefiting you?
I can see the data and easily assist the user, watch the events of user on the smallcase app. Yes, I am definitely more productive than ever. Yes business performance has increased.


    Dairy

Great tool to get learnings in the form of data for improvising the product

  • May 25, 2023
  • Review provided by G2

What do you like best about the product?
I love how simple it is to use. Finding users, creating funnels, etc everything is easy and learning curve is very less
What do you dislike about the product?
Nothing that I dislike about mixpanel yet. Suggestion: Maybe a course or something which also helps us in understanding how to create events for the data we want to measure
What problems is the product solving and how is that benefiting you?
1- It helps us in understanding the data like how many users are clicking where, what is the conversion, retention etc.
2- We improvise on designs on the basis of data, where drop offs are max, we know that we have to improve the UX.


    Food & Beverages

Good tool for tracking user funnel and user journey

  • May 22, 2023
  • Review provided by G2

What do you like best about the product?
The most helpful thing is the user journey comparision it shows at hourly, daily,weekly level and at media source level
What do you dislike about the product?
Downside is that we dont have website data. As marketer i would want to see all my app & web data in one console rather than switching over everytime
What problems is the product solving and how is that benefiting you?
Mixpanel is solving various problems like the granularity at which it shows data can't be seen in GA or Appsflyer. eg. at user level, city level etc. In our business city level data is very very important and we only get it on mixpanel in realtime


    Kobi A.

I love Mixpanel

  • May 21, 2023
  • Review provided by G2

What do you like best about the product?
1. Easy to implement.
2. Easy to analyze and extract beneficial insights
3. Flexible and straightforward at the same time
What do you dislike about the product?
Nothing, I just love and and can't think of anything that I dislike.
What problems is the product solving and how is that benefiting you?
1. User behavior analysis
2. AI performance analysis
3. Retention and growth hacking


    Shailesh P.

Simply dump all events as they happen, Mixpanel insights and reports do the rest for you!

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
No need to think twice from the perspective of grouping or limiting events. Log all interactions as they happen, and let Mixpanel insights give you the summary you need. Funnels and Retention reports also help a lot. Because of the simple interface, you can get insights very quickly.
What do you dislike about the product?
They provide some board templates, but I guess that's where they can improve and add more ready-to-use templates. May be I haven't explored this part enough, will soon give it a try.
What problems is the product solving and how is that benefiting you?
It solves the simple problem of gaining insights into user behavior, satisfaction and retention without interrupting the user. I spend way less time making sense of analytics now.


    Aashwin K.

Feedback for Mixpanel as a Software developer at a Unicorn

  • May 18, 2023
  • Review provided by G2

What do you like best about the product?
The ease with which you can create funnels to track business success metrics makes it easier for you to monitor the KPIs in great detail, consequently making it easier for you to take calls on improvements in your product/ feature.
What do you dislike about the product?
There is not much to dislike about Mixpanel. It's an excellent tool for your business. However, one thing I would like the Mixpanel team to work on is the suggestions they provide while creating funnels
What problems is the product solving and how is that benefiting you?
I use Mixpanel as a software developer in a product based Unicorn in India, and it has helped me a great deal in analysing the impact of my work upon the users of our product. It hence has helped me in understanding the consumer requirements, which is of utmost importance for any business.


    Financial Services

Best App Analytics Tool out there

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
Upsides of using mixpanel are -

Scalability - You can easily scale

Affordable Plans - Best thing is that it is free and has numerous plans you could choose from as per your business needs


Easy Integration - SDK of mixpanel is quite easy to integrate

Third party integration - Easily integrates with third party tools like appsflyer etc for finding out like count etc.
What do you dislike about the product?
Downsides of using mixpanel are -

Not a lot of Key performance Indicators (KPIs) are available

Advance features given are not particularly useful, generally speaking

Sometimes the data that flows inside mixpanel is ambiguous and confusing
What problems is the product solving and how is that benefiting you?
Mixpanel is helping us to find out the users who are actively using our apps, we can identify the user journey through our app and find out the clicks and events that he performs over the app.

With the help of A/B testing, we can get more users to come back to our app and thus increasing Retention.


    Security and Investigations

Mixpanel has an exceptional support team.

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
One of the notable strengths of Mixpanel lies in its exceptional support team, possessing a profound depth of technical expertise and a solid commitment to assisting customers.
What do you dislike about the product?
I believe there are areas for improvement in the platform's capabilities, particularly in enabling seamless integration with external data sources to enhance the depth of product understanding. For instance, the existing Salesforce integrations primarily cater to product marketing instead of emphasizing product analytics.
What problems is the product solving and how is that benefiting you?
As a Product Analyst utilizing Mixpanel for comprehensive product analytics, I have observed significant advantages for our company in terms of gaining a profound understanding of our customer base. By effectively segmenting them into three distinct groups—customers, accounts, and partners—we have discerned unique behavioral patterns within each category. This invaluable insight has enabled us to optimize engagement strategies and proactively mitigate churn, leading to enhanced business outcomes.