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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Stelios K.

I love mixpanel

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
It's usability for example you can create dashboards based on insights, funnels, retention and flows.

There are also so many tools which allow you to segment the data to a granular level.
What do you dislike about the product?
Depending on size of the dashboard it can sometimes take a while to load albeit I've learnt to just create smaller dashboards with only 7/8 tables.
What problems is the product solving and how is that benefiting you?
It's really allowing me an easy and quick way to understand customer behaviour and identify problems without having to learn SQL or rely on my data analysis.


    Computer Software

Mixpanel makes it quick and easy to answer product analytic questions all by yourself.

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
The speed of being able to generate insights from users' actions in your applications and website is astonishing. No need to bother engineers or analysts, just quickly use the insights or funnel reports to get the information you need in just a few clicks. I especially like the more advanced features such as signals and impact which are super powerful and quick when running regressions on your data.
What do you dislike about the product?
I've used Mixpanel since 2016 and with every feature update and iteration, it's clear they've put a lot of thought into how to make it easier, faster and more delightful to use. If I had to pick something, I'd like the user permission roles to be more obvious as which role has the most access and which has the least. This would ensure I am super confident in granting my team the right access they need to accomplish their goals.
What problems is the product solving and how is that benefiting you?
Allow product teams, designers, customer success managers, CX and engineers to quickly self-serve when monitoring how users are using our solution to accomplish their goals.


    James W.

Wonderful Product

  • August 29, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel is easy to implement. I like the standard reports to get quick information and top-level metrics but like the API for integrations
What do you dislike about the product?
Some of the groupings by date could be improved
What problems is the product solving and how is that benefiting you?
Showing me customer usage so that I can target those customers who are not using the software for extra training.


    Larissa M.

Excellent for product design and research

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
It is easy to use, even if you don't have developer's background. It helped me to recruit users for interviews, gather data to create hypothesis while doing product discovery and we use daily to check on our metrics.
What do you dislike about the product?
If the people using it don't document the events properly, it is hard to discover what it is for and can become messy.
What problems is the product solving and how is that benefiting you?
User recruiting, usage analysis, data for creating personas. Mixpanel is helping us to understand our user's behavior. We can also use one dashboard to study one type of user specifically, which makes it easier to test and validate.


    Matt G.

Leaps and bounds above GA4

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?

We're only a month or two in using Mixpanel, but already showing way more promise over what GA is giving us. Tagging and tracking is really easy and intuitive, the lexicon is great for nailing down exaxtly whats going on behind the scenes clearly. The cannonical pre-user signup ID is fantastic giving us pre-signup tracking to a degree. Really nice UI, data exports are quick and easy. I fully believe what I'm seeing in MP, vs the take it with a grain of salt experience going on in GA4.
What do you dislike about the product?
As great as the canonical ID is, it would be great to be able to set a priority as to what field is used for it. At the moment we seem to have a completely random mixture of users with mixpanel set ids vs our platform ids, when logically post signup everything should be assigned as a platform ID. It can be worked around by exporting with the platform id alongside the canonical. Seems I can't find them, or basic features like setting the colour of legends or breakdowns within charts isn't possible yet? Meaning across multiple graphs you can have completely different colours for the same dimension, not great. Also, as great as the geographic attribution seems to be, theres no geographic map/graph views for reports? Have to export and view in tableau to get around this.
What problems is the product solving and how is that benefiting you?
GA4 is a mess at the moment and MP gives us a reliable configurable analytics view of what's going on with the App simply and easily.


    Emmanuel O.

The Superpower called Mixpanel

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel gave me full insights on how my app is performing in production. I get to custom particular events and activities I wish to monitor and just sit down and watch. It feels good.
What do you dislike about the product?
not so much. just that while setting up I waited to get the first event but it took so something which made me leave the platform but I later noticed that it was actually recording the events. i just checked the wrong place.
What problems is the product solving and how is that benefiting you?
Mixpanel solves the problem of insights. As a business it is just as important to get a product out as it is to monitor, Mixpanel solves that problem.


    Financial Services

Great product

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
The ability to track customer journeys is amazing. The product allows me to better understand user behavior. Further, I am also able to create funnels and reports which allow me to better communicate user behaviour to internal stakeholders
What do you dislike about the product?
Nothing off the bat - however the reports do take a while to be loaded
What problems is the product solving and how is that benefiting you?
Ability to understand user behavior
Ability to communicate better to internal stakeholders


    Odd Morten S.

Most awesome analytics solution I have ever used

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel is a very intuitive tool, it is a total breeze to use. Setting up reports and dashboards, based on all our data, have never been easier. I've been using Google Analytics for 15 years and I will never go back to GA.
What do you dislike about the product?
Two months in using Mixpanel I have yet to find any downsides with it.
What problems is the product solving and how is that benefiting you?
Mixpanel is integrated with Segment and by that we get to feed Mixpanel with all the data we have. Now we can build reports on whatever we choose and the insights we are able to get from it is just amazing.


    Information Technology and Services

Great tool for keeping track of the users activity

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
You get to know if the customer is active or not, so you can decide when to take action and contact this customers.
What do you dislike about the product?
The search tool on the user's section sometimes fails, but that's not very bad
What problems is the product solving and how is that benefiting you?
Helps me keep track of the customers activity


    Sai P.

Best, most advanced and superior analytical tool for app as well as web.

  • August 24, 2022
  • Review provided by G2

What do you like best about the product?
I have had an incredible experience with MixPanel this far. It provides an enriching and most detailed view of our user journeys and their behavior. I have used Google Analytics and other analytical tools but there's no match to the detail-oriented approach you could have with MixPanel. With event-based tracking, it helps us uncover the usage of various events and how this usage behavior differs between a power user and a normal user. It lets us assess retention and user stickiness by analyzing how often and many users come back over time.
What do you dislike about the product?
We can not master use cases of MixPanel with minimal learning as it requires dedicated efforts and a sharp learning curve to become familiar with the features and navigation process. It would be super helpful if you could provide detailed documentation on how the features distinguish from each other.
What problems is the product solving and how is that benefiting you?
MixPanel not only helps us correctly attribute conversions to their source but also lets us run a qualitative analysis between the acquisition sources and the conversion rates of these users across funnels. It allows us to bucket users based on custom properties to create business-specific groupings like session frequency greater than/less than or equal to a certain number. Using the existing custom properties, we can use formulas and do operations like multiplication/addition/division etc to compare unique user behaviors and gauge a user's journey from onboarding.