Mixpanel
MixpanelReviews from AWS customer
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It has helped us become user centric
What do you like best about the product?
I have always loved the very minute detail we can find about our audience base with Mixpanel and knowing all attributes and behaviour of our users. It helps us know the last location of a user device and the devices used, which aids in better user segmentation for sending notifications. Marketing campaign analytics and campaign optimisation based on this has helped us smoothen our execution process.
What do you dislike about the product?
MixPanel is an expensive tool and while it helps us in fetching user profiles with all relevant details, its support team is slow and we have to literally find everything on our own if we hit any bottlenecks while using the tool.
What problems is the product solving and how is that benefiting you?
Mixpanel is highly relevant to us as it helps us in understanding our user base better. We can create custom dashboards for different teams' use cases and share them via a link while presentations, this helps the team to focus more on user demands and realise why our user's engagement is better or worse with different features. Apart from showing us detailed user behaviour, it also provides us with the funnel performance of users acquired from different sources and their conversion rates at various levels. With this information, we can do a perfect comparison and allocate our budgets more efficiently.
Recommendations to others considering the product:
I would highly recommend MixPanel, especially for Marketing and analytics folks as it provides extremely useful insights into user journeys which can be a great help for Campaign optimization and product-level changes.
Mixpanel review
What do you like best about the product?
Event Management, cohort grouping and persona inspection in usage
What do you dislike about the product?
The learning curve for new sales team members
What problems is the product solving and how is that benefiting you?
Product analysis and user adaptation
Really liking this product!
What do you like best about the product?
It was super easy to implement, the dashboard and UI are nicely organized.
What do you dislike about the product?
It won't work with users that disable cookies whereas Google Analytics did collect their data
What problems is the product solving and how is that benefiting you?
I'm using it for analytics on my Google Chrome Extension. You can read more here: https://medium.com/p/e8f6854eacdd
Comprehensive and user friendly
What do you like best about the product?
I find the platform very user-friendly for how much it can do.
It's really easy to share quick links to reports with other team members, and then they can work on from what you have, that's really handy.
Dashboards are easy to create and I have one or two I check weekly to keep an eye on key metrics and indicators.
We used the free plan to get familiar with the platform and set up basic things we needed. This gave us confidence in that we were choosing the right platform when we moved to paid.
It's really easy to share quick links to reports with other team members, and then they can work on from what you have, that's really handy.
Dashboards are easy to create and I have one or two I check weekly to keep an eye on key metrics and indicators.
We used the free plan to get familiar with the platform and set up basic things we needed. This gave us confidence in that we were choosing the right platform when we moved to paid.
What do you dislike about the product?
Our developers have twice tried to meet with the support team to resolve a technical issue and the Mixpanel team were a no show both times. Still waiting to sort our group calls if you see this and want to reach out!
What problems is the product solving and how is that benefiting you?
It's brought our data into a very user-friendly platform, so multiple departments are able to easily and quickly check how things are performing that relate to them.
Very capable visualization tool
What do you like best about the product?
The data we have is in a semi-complex format but we are still able to get all the aggregations we want out of Mixpanel.
What do you dislike about the product?
The loading of the charts and dashboards in Mixpanel could be a bit faster.
What problems is the product solving and how is that benefiting you?
We have been able to gain insights into which of our features are most used and in which way.
Mixpanel is awesome
What do you like best about the product?
I love how easy mixpanel is to send events to mixpanel with just a couple lines of code from the backend or frontend. I love how easy it is to generate reports and get real insights super quickly.
What do you dislike about the product?
There's a bit of a learning curve but mixpanel makes this as easy as possible.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand everything about my users and how they use our app.
Must have for product analytics
What do you like best about the product?
Flexible data structure
Out of the box specialized reports for retention, engagement, etc
Powerful identity service
Multiple aggregation profiles possible (i.e. User/Company/Department, etc)
Out of the box specialized reports for retention, engagement, etc
Powerful identity service
Multiple aggregation profiles possible (i.e. User/Company/Department, etc)
What do you dislike about the product?
Cohorts handling is tedious - creating cohorts is slow and painful.
Filtering and breaking down by cohorts is time consuming (selecting each cohort twice, default setting of 'not in XYZ cohort' is pointless to me)
Filtering and breaking down by cohorts is time consuming (selecting each cohort twice, default setting of 'not in XYZ cohort' is pointless to me)
What problems is the product solving and how is that benefiting you?
Analyzing user behavior starting with acquisition funnel on the website.
The identity service allows us to merge the anonymous users' data with their behavior after they convert.
The identity service allows us to merge the anonymous users' data with their behavior after they convert.
Recommendations to others considering the product:
It's important to get your event data definitions done right from the start. Use a good grammar and stick to it - otherwise you'll have a mess within weeks.
Example of a good standard:
"Subject action" (in past tense)
i.e.: "Screen Viewed", "Item Purchased" etc.
Example of a good standard:
"Subject action" (in past tense)
i.e.: "Screen Viewed", "Item Purchased" etc.
Easy to Find Possible Churns
What do you like best about the product?
Event tracking is the best when you try to choose where to improve between the features in your app
What do you dislike about the product?
There is nothing that I dislike about the product so far.
What problems is the product solving and how is that benefiting you?
Instead checking it manually, Mixpanel can show you the customers list that might churn
Review from DATAICO SAS
What do you like best about the product?
Real information on live, what we most like in DATAICO is that we can understand the journey of our customers which allow to sprint new features in our systems
What do you dislike about the product?
We dislike that some dashboards disappear after some time, and it´s hard to find why or how to set they don´t disappear of the project
What problems is the product solving and how is that benefiting you?
We could find, fix, and improve the home page registration because the funnel that we did with mix panel showed us that people were not selecting a plan subscription after the registration. So we could reduce the steps of registration user in only 2 steps
Great analytics at a great price
What do you like best about the product?
I love how deep I can dive into the analytics we collect. Every day I'm learning about a new way to visualize a given metric!
What do you dislike about the product?
Visualizing growth rates in a metric is a bit tedious. That's really it, though.
What problems is the product solving and how is that benefiting you?
It simply provides unparalleled insight into how our users derive value from our service.
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