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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Tejas S.

Total Game Changer for Lean Startups!

  • February 22, 2022
  • Review provided by G2

What do you like best about the product?
As you know many startups use lean methodology, which means constantly changing products based on user satisfaction. Mixpanel provided us a simple yet powerful tool so that we can get to know how users behave like which page is most visited, where users drop-off, retention, user tracking (helpful for customer support too), etc.
What do you dislike about the product?
One thing I disliked is sometimes when I visit the dashboard, the reports on the dashboard are not the latest numbers. I have to click on the menu and refresh then the numbers get updated.
What problems is the product solving and how is that benefiting you?
We use mixpanel to calculate active users, retention, new visits, users flow, and track users. We also use it to estimate where the site visitors are located and how many visitors signed up.
Recommendations to others considering the product:
Great Platform for Product Analytics


    Information Technology and Services

Ease of understanding my users!

  • February 18, 2022
  • Review provided by G2

What do you like best about the product?
My work involves understanding customer behavior and how users are using my product. The analytics feature is what benefits the most.
What do you dislike about the product?
A little better UI for web app could go a long way. In today's world, we have various product-based SaaS companies that have very impressive and intuitive UI.
What problems is the product solving and how is that benefiting you?
I perform various analyses of the users using our products. This analysis helps our product team in doing a better/effective outreach with our latest releases.
Recommendations to others considering the product:
Mixpanel is a good and affordable tool in the market for mid-sized SaaS companies looking to streamline their product analytics.


    Aditya B.

Track Your Data Effortlessly!

  • February 16, 2022
  • Review provided by G2

What do you like best about the product?
- Ability to create multiple reports to track important product data to help make better product decisions.
- Ability to add trackers to almost all pages and buttons.
What do you dislike about the product?
- It gets overwhelming and confusing at times if the reports are complicated.
- Should be more easier to learn and should have more options on the product to learn about using the product to the best.
What problems is the product solving and how is that benefiting you?
- Tracking product releases and user interactions after the release to understand the release's performance.
- Tracking user flows to understand how they use the product.


    Information Technology and Services

It is helping us with user behaviours and changing our app as per where user is focusing more.

  • February 16, 2022
  • Review provided by G2

What do you like best about the product?
Tracks events in real time.
Flows, Reports that tell us how users are using the app.
It is being used in Android (Kotlin) and iOS (Swift) apps.
It gave us free credits to jump start our project.
What do you dislike about the product?
It should have hybrid event collection like in FreshPaint.
It should have easly accessible help section dedicated towards non-technical people so they can create queries.
What problems is the product solving and how is that benefiting you?
We are able to track user behaviour in our apps. These are reports are being used to manipulate application structure, design etc. So we can better serve according to end user's needs.
Recommendations to others considering the product:
Do compare it with other event collection tools before implementing.


    Chris A.

Modern, Functional Design with a Back-End to super charge

  • February 09, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel is constantly updating its interactions and UX to reflect how users actually use the product. It has many features that can help you drill down into what is driving your business and does this in a clean, modern and straightforward UI.
What do you dislike about the product?
I would love for there to be a mobile-friendly version, as viewing dashboards and insights can be cumbersome on the phone, especially when looking at top-level metrics. There can be an element of dashboard fatigue however, so much data is available, and at times, I'd love some more actionable help from Mixpanel; what could I do with this particular insight?
What problems is the product solving and how is that benefiting you?
Seeing where our product starts to fall short with our users, where they drop off, and where they are coming from has enabled us to make decisions based on reality, not just gut feel. Being a startup, the ability to be able to track our users' behavior in real-time means we can discuss, make decisions, and make changes a lot quicker than was possible previously.


    Staffing and Recruiting

Easy to set up, great to explore

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
Great documentation, easy to set up, updated UI is amazing — everything is in the place that I expected it to be. We enjoy digging into the data and my colleagues can share insights based on the same source of info. Really cool.
What do you dislike about the product?
We experienced data delays a couple of times, but that was a minor issue due to updates in the Mixpanel systems. No big deal.
What problems is the product solving and how is that benefiting you?
We track events, which is way better for the analysis than just visits or heatmaps. But this is what the product was created for in the first place.


    Divyaansh A.

Beautiful and seamless

  • February 07, 2022
  • Review provided by G2

What do you like best about the product?
The onboarding webinar was really helpful! The documentation is clear and helps even if you're just getting started with analytics.
What do you dislike about the product?
There could be more recorded video lectures available.
What problems is the product solving and how is that benefiting you?
We're trying to measure the product and extract actionable insights from the analytics tool we use. Mixpanel helps generate insights and reports easily.


    Financial Services

A Great Web Analytics Tool

  • February 07, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel has a very simple UX which makes it easy to use for beginners. It provides a lot of useful insights about the user visiting your website like where they are located, which browser they are using to access the website, number of sessions per day, length of each user session. It also provides some very useful reports like user retention reports, frquency reports and much more. Overall a great product for web analytics.
What do you dislike about the product?
Nothing at the moment. Does eveything that it's supposed to do perfectly.
What problems is the product solving and how is that benefiting you?
Using it for tracking user sessions and user flows across the product. Also helps in troubleshooting errors.


    Mathurin A.

Build your product with MixPanel

  • February 07, 2022
  • Review provided by G2

What do you like best about the product?
- Follow usages
- Follow actions of community
What do you dislike about the product?
- need more customization to make company report
What problems is the product solving and how is that benefiting you?
- see users action's into our product
- fix and improve product functionnalities


    Satya V.

Incredible Analytics and data governance tool

  • February 04, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel does the perfect job of tracking user behavior across our web and mobile app. With proper slicing and dicing of data, it helps us drive unique user insights, which can then be used by Marketing and sales teams. We can utilize traits of our users and their activity to make cohorts that can be used by marketing campaigns to create a lookalike audience and drive similar users through marketing campaigns. Also, it can be used to track all user-level data, till the last point - campaign>adset>ad, this helps growth team in campaign optimization.
What do you dislike about the product?
The platform is super complex to understand and use at first, it has so many reporting formats and options and even while using the insights or users option, the user properties, events, first time ever, unique, etc features can be overwhelming and might confuse beginners.
What problems is the product solving and how is that benefiting you?
Mixpanel is better than Google Analytics and Appsflyer as it helps us with web and app, both properties. It is event-based and tracks user journeys across these events, and we can do a full funnel analysis and track user journeys and behavior on the app or web. We can easily push these events to our CRM and MMP. We have the option to set custom events in Mixpanel and when a user is using both app and web, then its cross-device analysis is best in class. The recently introduced feature of retroactive modelling where they analyse user's past activity and predict models for future helped us identify early indicators of our core events.
Recommendations to others considering the product:
While analysing user interaction with our producit it is essential to make clear visualizations, and Mixpanel does the perfect job of user-level data analysis where we have the option of selecting events and user properties associated with them as we progress ahead. I would definitely recommend Mixpanel to all product/growth managers.