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Mixpanel

Mixpanel

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1,228 reviews
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    Filippo M.

If you haven't already migrated from GA, do it

  • February 03, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel is behavior and user-centered. Tons of harvested data with no practical meaning are a thing of the past: Mixpanel dashboards and features are all tailored around the usage of your product.
What do you dislike about the product?
Dashboards and views should have faster loadings in general. They are not bad right now, but having them faster would mean a faster analysis and reporting process.
What problems is the product solving and how is that benefiting you?
We are scouting different usage problems in our products thanks to Flows reports. They are amazing for analyzing drop-offs and preferred paths.


    Computer Software

Great tool for tracking users activity

  • February 01, 2022
  • Review provided by G2

What do you like best about the product?
It's really intuitive. You don't need more than a day for understanding the features you need and how to use them.
What do you dislike about the product?
Non-paid features are very limited and it could be a stopper for a small company without budget.
What problems is the product solving and how is that benefiting you?
User tracking. It's perfect for having a track record of how your users use your tool.


    Parvati G.

Excellent App and Web Analytics Tool

  • January 31, 2022
  • Review provided by G2

What do you like best about the product?
The user interface is clean crisp, and the product outlook is light on the eyes. The color theme is subtle and quickly navigate all the features. If you are a beginner, then you can find all the help and demo in the help section; it has detailed documentation of all the features which help beginners in their journey. However, it is a bit difficult and requires proper training to know about all the features and how to leverage these features and start adding value to the business. It lets us understand how users move/navigate our app or website, identify pain points and solve them. In the new update, you have all the events on the left panel, and you get a complete view of all the funnels. Now you do not have to scroll too much like earlier, this has further smoothened up the user experience. There is nothing I dislike in Mixpanel.
What do you dislike about the product?
Team member onboarding and learning can be achieved quickly with proper training modules in place. Otherwise, the learning curve is excellent and might take a lot of time for beginners to learn about the platform and how to use it constructively.
What problems is the product solving and how is that benefiting you?
Customer segmentation, user retention reports, and event journeys and funnels help us gauge user journeys and behavior within the app. The flexibility to slice & dice data is fantastic. I usually prefer setting a template for my reports and viewing them daily for any anomalies; in the dashboard, you can view recent dashboards made by anyone or yourself. The tool is handy and we can analyze data for different experiments that we are running on re-engagement/paid/social/affiliate channels. We drive user insights, analyze users use the product, measure retention and stickiness by identifying how many users return to the app and where the conversion rates are the least so that the team can take informed decisions and improve this funnel. So far, by identifying gaps, we have been able to reduce user churn and focus on driving more quality users to the app.
Recommendations to others considering the product:
Mixpanel is a highly efficient tool for customer service based companies.


    Biotechnology

Easy-to-create dashboards

  • January 31, 2022
  • Review provided by G2

What do you like best about the product?
It's super easy to create reports and add them to a dashboard to share relevant product insights. Developers have even used it to detect bugs!
What do you dislike about the product?
It takes a decent amount of time to implement the hooks. However, all tracking tools require this. I wish we could track more than the interaction on the page (e.g. tie in user info from another product)
What problems is the product solving and how is that benefiting you?
With Mixpanel, we don't need to pull data manually from a large database. It saves significant time
Recommendations to others considering the product:
Talk to the Mixpanel representatives. They are super helpful


    Krishna V.

Strong, Reliable, Trustworthy Analytical Tool

  • January 31, 2022
  • Review provided by G2

What do you like best about the product?
The learning curve with Mixapnel is steep and requires adequate learning to start using the platform. Almost everyone at our organization uses MixPanel to make sense of data without Data Analysts. It gives us better insights into a user's journey within our app. We can see what ad campaign or media source these users are coming from and hence decide the quality of users after analyzing various conversion funnels and metrics. It helps the Marketing team to identify best performing channels.
What do you dislike about the product?
With so many features and reports, it sometimes becomes challenging to understand the difference between specific reports. Their customer support is not very prompt and they rarely reply before three days of raising a support ticket.
What problems is the product solving and how is that benefiting you?
Unlike Appsflyer, Mixpanel helps us measure the performance of both App and website. It helps us in understanding our users better by tracking their journeys and identifying drop off as thei pain points, this helps the product development team in course correction which inturn contributes in increasing user stickiness and app retention. Instead of big query we can pull user level data from Mixpanel which can then be uploaded to ad or crm platforms to run reengagement campaigns.


    Sports

Word class product analytics

  • January 29, 2022
  • Review provided by G2

What do you like best about the product?
The flexibility and ease of use. Also, performance is great.
What do you dislike about the product?
Sending e-mails has been removed as of this year.
What problems is the product solving and how is that benefiting you?
Gaining insight in KPI performance. We also use it as a CRM.


    Computer Software

I really like how intuitive and easy to use is

  • January 26, 2022
  • Review provided by G2

What do you like best about the product?
It is very intuitive, user friendly and easy to use. I find what I need very easily. Other similar tools or complementary tools I use would be Metabase, for example.
What do you dislike about the product?
Sometimes not all the data shows in Mixpanel, but I guess that's more of a matter of how things are connected internally and doesn't have to do with the tool.
What problems is the product solving and how is that benefiting you?
I see when users go into my tool, so we track them and are able to see if they're using it or not. This is very useful for sales purposes.


    Paul S.

A great tool

  • January 25, 2022
  • Review provided by G2

What do you like best about the product?
I really like the ease of use. I can see who is using my tool, where and the actiiviity they are usiing it for. I don't use it for much more than that as we have our own analytical tools.
What do you dislike about the product?
Sometimes the countries don't align correctly, so I have a client in Amsterdam who shows up as being in Cairo. Also, sometimes not all users are showing up, but that may be based on firewalls
What problems is the product solving and how is that benefiting you?
Tracking users is a lot easier than having to enter into their personal accounts and see what they are doing. Mixpanel allows me to see usage in a GDPR friendly way
Recommendations to others considering the product:
Give it a go


    Arianna H.

Surfaces a ton of valuable data

  • January 18, 2022
  • Review provided by G2

What do you like best about the product?
Really simple UX and beautiful UI. The data is very straightforward and easy to interpret. We are able to get a lot of useful insights about our customers including where they're from, session length, sessions per day, and much more. I can access the data that I need to quickly and easily.
What do you dislike about the product?
I'm not able to see the actual screens of the users as they move through the app. FullStory allows me to get more specific insights on user behavior on our app compared to Mixpanel. This would be extremely helpful to add for future product iterations.
What problems is the product solving and how is that benefiting you?
We are able to identify more information about our users that help drive decisions about our product roadmap and effectiveness of our new product launches. We can customize our dashboards to suit our needs.
Recommendations to others considering the product:
There are a lot of different options on the market that surface different types of data about your users. Consider what data is most important for your specific organization and what your goals are for the platform before choosing one.


    Pedro G.

Best product analytics!

  • January 18, 2022
  • Review provided by G2

What do you like best about the product?
Mixpanel is very flexible, easy to set up, easy to integrate with. The analytical features allow you to create simple reports and give you the power to create advanced reports with custom-calculated fields and formulas. As a CPO, Mixpanel is my primary source of information about product engagement, feature adoption, and customer satisfaction.
What do you dislike about the product?
The only thing I'm currently not well satisfied with is Group Analytics Feature. They charge you more for this feature, I'm now having issues with the group properties updates (integrated with Segment), and I don't see any special report that will pay off this expense. Other than that, I've been a delighted user for several years.
What problems is the product solving and how is that benefiting you?
The problems Mixpanel solves for me: User behavior tracking, feature adoption and engagement, customer satisfaction indexes, segmented reports, and custom dashboards with weekly mailing updates.
Recommendations to others considering the product:
If you're looking for a complete product analytics tool, this is what you probably need. I would not recommend Mixpanel to apps with millions of users per month because of the price.