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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Financial Services

A great system for product analytics with incredible wealth of options

  • January 03, 2022
  • Review provided by G2

What do you like best about the product?
The huge amount of options to use for analysis, with many combinations to filter data and visualize it. The comfortable UI is a great bonus.
What do you dislike about the product?
Due to the large number of features, it may seem overwhelming to new users.
What problems is the product solving and how is that benefiting you?
Using Mixpanel to understand user behaviour in the app, and have seen several areas where changes were required to increse flow conversion.


    Prem N.

Even a raw Mixpanel implementation helps you get tracking ideas on the fly.

  • January 02, 2022
  • Review provided by G2

What do you like best about the product?
- Hands down the best UX for analytics and tracking tools in the industry, whether you are a technically sophisticated individual or otherwise the filter, formula and chart will come naturally to you.
- Even a basic real-time tracking implementation of your software in Mixpanel can help you gather ideas and expand upon them.
- Best customer support, I had a pretty dumb issue of ad blocker that messed up the filters, which got resolved after a while but the empathy and immediate assistance with patience were unlike many in the SAAS industry.
- Tutorial videos and tracking sheet ready templates to structure your tracking plans in early stages of your project.
What do you dislike about the product?
- User-based pricing.
- Average community support.
What problems is the product solving and how is that benefiting you?
Real-time tracking has helped and is helping us for:

- Quick troubleshooting during customer support.
- Extract data to plan and schedule offers and promote items based on interest and search tracking.
- 360 measurement of feature usage.
- Get signals for features.
Recommendations to others considering the product:
- Use the training videos uploaded by them to learn the basics. They are enough and you don't need to search Youtube for them.
- Use their ready tracking plan sheets by downloading them from their resource section. It will help you develop a mental structure to think of what and how to track.
- Start with tracking the easiest and most interesting aspect of your feature first instead of full fledged tracking. Once you and your team sees the data visualized in front of their eyes, it will open up endless opportunities at it will pique interest once it is in front of eyes.


    Information Technology and Services

User friendly Data Analytics tool that worked well

  • January 01, 2022
  • Review provided by G2

What do you like best about the product?
It's an efficient data analytics tool overall. The way it allows managing attributes, the way it offers diverse documentation I like the best. I also like their reporting feature.
What do you dislike about the product?
The UI is not awesome or the best you can say for the non-technical person. That's the only thing I dislike.
What problems is the product solving and how is that benefiting you?
We were facing challenges in measuring the health cycle of our users. In the SAAS industry, you must proactively manage your user's health cycle. The reports and cohorts generated in Mixpanel helped a lot to overcome this challenge.


    Financial Services

very resourceful tool

  • December 30, 2021
  • Review provided by G2

What do you like best about the product?
do not need to code to do analytics, this is great for who isn't technical
What do you dislike about the product?
there's a lot in this tool and the training isn't the best
What problems is the product solving and how is that benefiting you?
unable to utilize all the capabilities


    Audelia B.

Solid product, not very intuitive

  • December 30, 2021
  • Review provided by G2

What do you like best about the product?
The richness of the data Mixpanel collects is excellent
What do you dislike about the product?
It wasn't easy to find my way around, build reports and graphs...
What problems is the product solving and how is that benefiting you?
Tracking product usage and integrating them


    Julio S.

Easy-to-use product analytics

  • December 28, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel has the main formats for analysis a product team needs (cohorts, funnels etc) and a good UX/UI to set them up.
What do you dislike about the product?
Every now and then I come across a use case that is not supported and have to come up with a workaround or do the analysis somewhere else.
What problems is the product solving and how is that benefiting you?
Mostly checking user behavior, product/feature performance and how those things relate to customer value and business impact.
Recommendations to others considering the product:
It is a great tool for most product analytics use cases, however, keep in mind you're probably gonna need to perform product related analytics outside of Mixpanel as well.


    Graphic Design

A Super user friendly platform for Product Managers

  • December 23, 2021
  • Review provided by G2

What do you like best about the product?
Ease of creating dashboards, funnels and reports, all in a visual and insightful representation.
What do you dislike about the product?
a small thing - when a tab remains open with a report, it doesn't refresh automatically when you reopen it.
What problems is the product solving and how is that benefiting you?
AB testing, understanding the user journey, finding opportunities in the product.


    Stephanie M.

It provides a good resource for tracking trends but could use some work on being a source of truth.

  • December 16, 2021
  • Review provided by G2

What do you like best about the product?
It can give you trending data on features most used, time in-app, logins.
What do you dislike about the product?
We cannot pull accurate contact lists based on in-app usage of features or log-ins. It doesn't integrate well with the hosting network of our product.
What problems is the product solving and how is that benefiting you?
When we need to review new feature adoption rates or query usage based on location thie reporting and insight fuctions are slick to use


    Marketing and Advertising

Best analytics tool

  • December 16, 2021
  • Review provided by G2

What do you like best about the product?
I like how easily we can make perfect sense of data with mixpanel. The UI is easy and the helps us monitor retention, get user insights and gauge marketing campaigns too.
What do you dislike about the product?
The tool is a bit complex to use for beginners and takes almost a month to master it.
What problems is the product solving and how is that benefiting you?
It has reduced the dependency of an analyst or a person who knows how to query data. We can take data backed decisions by looking at the funnels and all sort of user journeys.


    Computer Software

Review

  • December 14, 2021
  • Review provided by G2

What do you like best about the product?
I love mixpanel's analytics platform it makes it very easy to see engagement
What do you dislike about the product?
It is definitely expensive as you move up the tiers and hard to pay for
What problems is the product solving and how is that benefiting you?
Engagement of our users