Mixpanel
MixpanelReviews from AWS customer
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Great Tracking Tool For Digital Marketers
What do you like best about the product?
Highly customizable to unique needs, highly effective tracking and love the fact that we can save reports
What do you dislike about the product?
A bit of a "geek" tool - can be a bit tough to get used to at first
What problems is the product solving and how is that benefiting you?
Manual reporting from many different tools
Mixpanel is the game changer for any product management team.
What do you like best about the product?
It's incredibly easy to use it; allowing any member of my team to learn how to use it and to get the most out of it rapidly.
What do you dislike about the product?
I'd like to have integrated the a/b testing capability.
What problems is the product solving and how is that benefiting you?
We can analyze the way how our users behave when using our products and we can use these learnings to optimize the user experience.
Recommendations to others considering the product:
It's crucial to define the key metrics you want to track and measure before defining the data model and implementing Mixpanel.
Mixpanel is an Incredibly Flexible and Easy-to-Learn Product Analytics Tool
What do you like best about the product?
Mixpanel is very easy to approach for non-data analytics people. As long as engineers correctly install the events, creating a report is very easy for everyone else. The customization of events is also incredible. I love that you can go deep into understanding your product at the event property level versus simply the event level. It's a great tool, and I would highly recommend it.
What do you dislike about the product?
Mixpanel can get pretty expensive for a smaller startup/company looking to utilize Mixpanel. If you qualify for it, the startup program helps, but once you get pass that, there's a bit of a difference between their free tier and their paid plan.
What problems is the product solving and how is that benefiting you?
Mixpanel helps you understand your product at the deepest level possible. Not only can you track specific button clicks, but you can create your own cohorts and track specific events using your custom cohorts, which are pretty simple to create in Mixpanel. At my company, we use custom cohorts to see which customer groups are the most active within our product, and it's helped us understand who our most active clients are.
Recommendations to others considering the product:
If you're considering Mixpanel, consider how deeply you want to understand your product. This sentiment may seem obvious, but Mixpanel is not something you'd likely use on just a website. However, if you work on a mobile app or a B2B software, Mixpanel could be pretty helpful if you're looking for a deep understanding of your product.
Great software, MUCH better than facebook or google
What do you like best about the product?
The realtime event model and server-based tracking were why I chose it. Realtime events are really convenient and events instead of pageviews is much better suited for the demands of a modern web. I needed server based tracking to avoid adblockers.
What do you dislike about the product?
I wish they would let me delete events. I have a lot of legacy events that I don't use anymore and they just clutter things up. It'd also be nice if you could edit event data, but that's not as important.
What problems is the product solving and how is that benefiting you?
Tracking users on my website, without the godawful performance hit of using Facebook or Google.
Recommendations to others considering the product:
Do it! You won't regret it. I ditched Google and Facebook after realizing that a) they were killing my site's loading speed and b) they were bloated as hell, with a ton of useless "features" when all I wanted was a good way to track my users. Facebook won't even show me the data I send to them but mixpanel lets me look at everything.
Mixpanel is the "go to" tool for user analytics!
What do you like best about the product?
The simplicity of creating powerful retention and engagement funnels
What do you dislike about the product?
Dashboards are not very customizable, Lacking plug & play external integrations.
What problems is the product solving and how is that benefiting you?
We believe that product decisions should rely on data as much as possible. Mixpanel makes it possible to query user behavior data as part of the daily workflow.
Product Analytics for Product Managers
What do you like best about the product?
I chose mixpanel for its ease of use and at the same time the power it offers. This tool is fundamental for adopting a data driven strategy and to prioritaze the features to be adopted in the best position.
What do you dislike about the product?
Sometimes the dashboards are slow to load.
What problems is the product solving and how is that benefiting you?
Mixpanel has allowed me to understand my users better and prioritize my initiatives.
Great analytics software for any small to large company
What do you like best about the product?
I love the ease of creating data charts to better understand product/website behavior. It's super easy to create a funnel chart to understand user dropoff for any interesting funnel.
The seamless Segment integration makes everything easier as it's a plug and play integration and then everything is synced to Mixpanel
The seamless Segment integration makes everything easier as it's a plug and play integration and then everything is synced to Mixpanel
What do you dislike about the product?
There is no option to add alerts for specific charts. It could be super useful to use the tool for feature monitoring.
What problems is the product solving and how is that benefiting you?
Understanding user behavior. We have Segment implemented on our marketing site and app and it's super easy to track end-to-end user behavior and conversions. The benefits are easy access to data for everyone in the organization, no need to be an analyst.
The only fully reliable product analytics solution
What do you like best about the product?
The simplicity yet depth of all the products. Reading retention metrics is a breeze.
What do you dislike about the product?
Sometimes custom integrations become tricky without a developer's help.
What problems is the product solving and how is that benefiting you?
Managing dashboard for key metrics. Easy of use and quick setup is for any new application is a lifesaver.
Great platform to visualise and analyse raw data
What do you like best about the product?
The different kinds of visualization and query reports can be easily shared between the teams.
What do you dislike about the product?
The new update of iOS had do not track features and because of that, we are not able to track events from the web-app.
What problems is the product solving and how is that benefiting you?
With the help of mixpanel event tracking, we are able to analyze the user experience.
Very easy to use and find data driven answers to our big questions.
What do you like best about the product?
Usability is impeccable, love the insights with flow reports.
What do you dislike about the product?
Didn't find an easy way to see clients' life cycle yet.
What problems is the product solving and how is that benefiting you?
I'm quickly finding answers to complex questions based on data and user behavior.
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