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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Neel S.

Great User Experience + Feature Set

  • July 09, 2021
  • Review provided by G2

What do you like best about the product?
The UI is perfect, the ability to create visualizations and insights are invaluable!
What do you dislike about the product?
It's hard to create cohorts and slice and dice specific users. I understand this is a product analytics tool and not heavy BI, but that ability allows me to go the full arc on the platform
What problems is the product solving and how is that benefiting you?
User Acquisition, retention and revenue generation. We're able to correctly model funnels, signal and model customer churn and retention. The benefits are creating dashboards and sharing this with product/data adjacent teasm
Recommendations to others considering the product:
It's a great product and definitely outshines its competitors


    Kukhapprabu R.

Review on usage of Mixpanel for analytics

  • July 09, 2021
  • Review provided by G2

What do you like best about the product?
The integration part and the way the UI is helpful for creating the funnels to understand the conversion rates
What do you dislike about the product?
Nothing major at this point. But, a thing to mention, most ad blockers and secure browsers blocks the frontend event pushes. Mixpanel team can sort this out by giving own domain mappings so that the api requests to mixpanel happens over the client's subdomain which will then be unblocked by ad blockers and secure browsers.
What problems is the product solving and how is that benefiting you?
Finding conversion rates easily which helps in user journey and behaviour easily


    Yaroslav K.

Mixpanel review by product team

  • July 09, 2021
  • Review provided by G2

What do you like best about the product?
That all metrics and platforms are summoning in one place.
What do you dislike about the product?
Mostly everything is good but one thing is there may be that starting process requires more time and you really need to put effort to dive deep
What problems is the product solving and how is that benefiting you?
I think there are few topics that main for our team and this is overall activity and also the retention rate


    Manas T.

Crisp analytics with a stunning dashboard. Mixpanel can be the last analytics tool you will choose.

  • July 08, 2021
  • Review provided by G2

What do you like best about the product?
Easy integration.
Most of the critical properties are automatically sent by mixpanel.
Out of the box batching feature.
The dark-mode itself is a stunning feature
Setting up mixpanel on the serverside is also a piece of cake
The live view is interesting and very helpful. Unlike many competitors, the events are not delayed by some minutes, we can directly see our events on the dashboard.
All our team members can have their own separate dashboards, and selectively give permissions to others on the team to view the content and edit it.
The documentation is amazing for the developers, it is crisp and helpful.
We are able to track the data at any interval, ranging from a day to upto an entire year. We can also compare how our campaigns and other events performed relative to some otther similar campaign or event in the past.
Quick communication from the team, I usually get my emails answered within 2 business days. Which is sort of sufficient for any customer.
We get a much higher number of users limit in our plan, as compared to other competitors. Roughly 60-70% more user limit
What do you dislike about the product?
Still can't add flows to the dashboard. P.s. the team says this feature will be out soon.
The product is solid but still in itself early stages. They keep making improvements which is a plus side for a new player.
The cards on the dashboard only expand horizontally, wish they also expanded vertically.
CORS will be an issue (for developers) which is not uncommon, but we have to plan it ahead of time.
The FAQs and help center is not very well developed as of now, but I believe it will get better with time.
I saw some differences while using the dashboard across multiple browsers. They work fine but there's a minimal UI difference which seems different to get used to while switching browsers.
Wish there was a dark mode on developer documentation as well.
The other service integrations require us to provide the credentials to that particular service which feels unsafe. These integrations, if we can do it directly on the service through a popup window or a gateway, would actually feel much more secure.
What problems is the product solving and how is that benefiting you?
Biggest problem was viewing insights when we were using other close competitor services. Now that creating insights, flows, funnels and cohorts has become so easy, we can focus on core analytics.
Some competitors delay the events by upto 15 minutes which actually makes tracking a bit difficult, coming from an early company which sees sudden spikes of users at anytime, having live view was a great plus.
The entire team can create their own flows and funnels from their ideas, then we share those funnels across.
We were facing a problem to track the UTM links from our campaigns and events. These UTM links are automatically captured by mixpanel and we can actually filter our flows, funnels, insights etc based on these UTM link users. Once they're in that filtered funnel, we can easily track their activity and conversion rates.
Getting our existing tracking data from other services is pretty easy.
Recommendations to others considering the product:
If you are looking at other solutions to compare, I would recommend trying mixpanel for free with their demo dataset. Once you get used to the overall dashboard styles and its features, you will be able to reap maximum benefits from Mixpanel.


    Prayag K.

Best tool for events verification / monitoring for any application

  • July 04, 2021
  • Review provided by G2

What do you like best about the product?
* It tracks user interaction with the application, collects data, and provides data in the form of events, queries, and custom reports with all the details.
What do you dislike about the product?
It's a paid tool, that is the only thing I dislike.
What problems is the product solving and how is that benefiting you?
Issues

1. Should have a THEME feature to change UI appearance as per user choice.
2. In the dashboard page after logging in, a Table of Content-like structure is not there for searching.

Benefits:

3. Able to track all of my portal's events.
4. Custom Reports, Data audits, JQL queries are very good features.
Recommendations to others considering the product:
It's a must-have tool, very good at tracking user interactions with web and mobile applications, fully met expectations.


    Alexandru S.

Delighted with Mixpanel features, excellent support team, supports multiple APIs, many integrations

  • July 01, 2021
  • Review provided by G2

What do you like best about the product?
I like cohorts, APIs for importing, exporting data, breakdowns, custom properties, excellent support team, active community, JQL for flexible data analytics, many aggregation functions, and Report types: Insights, Funnels, Retention, live view of events.
What do you dislike about the product?
Lack of combined or synchronized axis charts, you cannot save selected categories from breakdowns for Insight Reports, you cannot create cohorts in the future for upcoming data, the date filter does not automatically pop up on the interface. Also, I find it quite tricky to replicate Reports and Dashboards from one project to another.
What problems is the product solving and how is that benefiting you?
Gain insights from data of more than 15.000 users, split reports into several Dashboards.


    Health, Wellness and Fitness

Great insights for product development

  • June 30, 2021
  • Review provided by G2

What do you like best about the product?
I love the ease of analysis whenever we look into new and existing features. I'm able to gain excellent insights and make judgements on product usage based on data that is available.
What do you dislike about the product?
Implementing tracking can be difficult and has a large learning curve, especially for those who aren't as technical.
What problems is the product solving and how is that benefiting you?
Whether a feature is being used. Having data to back up product decisions is very valuable
Recommendations to others considering the product:
See how it fits into your current organization and the difficulty of implementing tracking.


    Sabyasachi G.

Easy to use platform that gives a lot of insights

  • June 29, 2021
  • Review provided by G2

What do you like best about the product?
Lots of options on what you can do -- from creating user flows to answering questions about how users use your product. It's also very intuitive!
What do you dislike about the product?
Integrations with mail tools like Intercom is not seamless. It still takes quite some time to become a 'power user'.
What problems is the product solving and how is that benefiting you?
- Understanding users
- Which features are most used
- Creating user segments for campaigns


    Hospitality

Good Experience So Far

  • June 28, 2021
  • Review provided by G2

What do you like best about the product?
The ease of creating reports based on other reports.
What do you dislike about the product?
Auto-generated insights are missing or not easily found. Also I am not sure on how to integrate data easily to Zendesk.
What problems is the product solving and how is that benefiting you?
Evaluate bounce rate and user interest once on site.
Recommendations to others considering the product:
If you are setting it up for the first time, the tutorials on the success plan are very valuable.


    Kashyap B.

Best tool for product analytics

  • June 26, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel UI is the best when it comes to using events and application activity tracking. The report making and cohort building processes are very simple.
If used well, and the events/properties are implemented well, users can get into the depths of their products to understand potential bottlenecks and issues.
Moreover, the sharing and access capabilites are pretty seamless as one can manage the levels of accesses at user level and team level.
What do you dislike about the product?
Some of the recent changes to the product were a bit troublesome to keep track of. While I was very comfortable with the report building functionalities, they changed over time which made it a bit complicated for me to get used to.
Also, the rigid nature of dashboard building is something that bugs me, no custom report sizing and setup.
What problems is the product solving and how is that benefiting you?
Tracking performance metrics for mobile apps for my clients.
The process of analytics and segmentation is very simple for me to meet my client expectations when it comes to reporting numbers. I can easily setup dashboards for different stakeholders within a couple of hours.
Recommendations to others considering the product:
Great tool if you want to monitor website or app activities to the most granular levels. Get a good developer who can implement the events and properties well to your product and see Mixpanel do the wonder for you.
Also, ideal product for product managers, analysts and data scientists to understand and pull reports with ease, without knowing any programming languages