Mixpanel
MixpanelReviews from AWS customer
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MixPanel is really easy to use. I couldn't imagine my job without it.
What do you like best about the product?
All the ways to slice and dice data - !!
What do you dislike about the product?
Can't put some reports on your dashboard
What problems is the product solving and how is that benefiting you?
How our users interact with search. How an A/B experiment is going.
I can almost always find the answer I need with mixpanel
What do you like best about the product?
Breaking down reports and graphs by a certain property. This means you can easily get useful insights into your data in a much easier way than in Google Analytics for example.
What do you dislike about the product?
Determining first time use is a bit tricky, and I find the way it handles navigation on SPAs a bit confusing.
What problems is the product solving and how is that benefiting you?
Not having to go and add instrumentation to the app because mixpanel is very flexible.
Recommendations to others considering the product:
It's better than Google analytics!
The best analytics platform by far
What do you like best about the product?
It's built for mobile apps first, not just as an afterthought. It has powerful customization capabilities, and you can create funnels and every type of report you can imagine. Mixpanel makes gleaning insight from your data easy, as opposed to a black box with unclear results.
What do you dislike about the product?
It's definitely on the more expensive side. There are free analytics solutions out there (such as Google's Firebase, Facebook's Analytics), but I've tried them all, and Mixpanel is worth the money. Mixpanel also offered some incentives for early-stage startups to try out the platform, making it easier to explore the benefits.
What problems is the product solving and how is that benefiting you?
We are using Mixpanel to track engagement within our mobile app. We are also using it to track user behavior within our web surfaces as well. For the first time, I feel that we are finally empowered to use our data to gain insights and explore user behavior. Even with the same exact data being logged to other analytics platforms, we were unable to get as many insights.
We also hope to try out Mixpanel's messaging features soon, but have not gotten a chance to try them out yet.
We also hope to try out Mixpanel's messaging features soon, but have not gotten a chance to try them out yet.
The most intuitive data analysis platform for digital products
What do you like best about the product?
I love the ease of use, their constant innovation, and the power of the tool. You can really dive deep and answer your own questions without needing an analyst. I also love that Mixpanel is constantly improving its interface and adding features. The dashboards are next level now. The new marketing analysis suite is also amazing!
What do you dislike about the product?
I wish the messages product wasn't being sunsetted. It's something I've relied on and used regularly, I love how deeply connected it was to the data in Mixpanel.
What problems is the product solving and how is that benefiting you?
I'm able to find leaky funnels, issues with engagement, retention, and even debug issues in production. I can understand what my users' behavior is.
Mixpanel helps me understand our business and users' intent better. This helps me make decisions on where to invest and where ROI is positive.
Mixpanel helps me understand our business and users' intent better. This helps me make decisions on where to invest and where ROI is positive.
Recommendations to others considering the product:
Think long and hard about your initial syntax and nomenclature of events and properties. Its worth the time investment
Best Product Analytics tool
What do you like best about the product?
Simple and clean interface and well-documented API
What do you dislike about the product?
It would have been great to see a list of users in the funnel step without creating a cohort.
What problems is the product solving and how is that benefiting you?
We are using to analyze product usage, with Mixpanel we can identify and improve the most used features
One of the best tools I have ever used
What do you like best about the product?
It's impressive the way to measure the data, the reports, funnels, and insights.
Now I have a clear vision of my entire funnel and the path of each user. I was tracking everything with Google Analytics but to be honest for SaaS products is not easy at all to measure events and customer journeys as easy as using Mixpanel.
Now I have a clear vision of my entire funnel and the path of each user. I was tracking everything with Google Analytics but to be honest for SaaS products is not easy at all to measure events and customer journeys as easy as using Mixpanel.
What do you dislike about the product?
The limits of events, if you're growing you'll need to upgrade very fast
What problems is the product solving and how is that benefiting you?
I'm tracking almost every step of my users and customers inside Mixpanel.
But also I'm sending data to see what feature are my users using the most.
But also I'm sending data to see what feature are my users using the most.
Best tool for in the market to really understand your customers behaviour!
What do you like best about the product?
Ability to learn a lot about your customers in a quick 30 minutes before starting your day. As long the events have been implemented properly, there is a lot you can learn from our customers without having the need to schedule interviews. MP has often enabled me during discussions on validatin hypotheses to find he answers within minutes. MP enables me to get these answers without the need to connect with our research team, of or stakeholders. I can often within 30 minutes build out a proper framework of Problems to solve and hypothesis that are confirmed with data. Big appreciation of the support of MP, they are availble to support you where needed.
What do you dislike about the product?
you need a strong understanding of the anaylicts and how to analyze data. MixPanel is very elaborate, but this means a long-ish period of understanding how to use the tool. Especially the specific events that are unique ot each organization will take some time to understand. If we want to understand a behaviour or discover a problem, you have to double check your events you've entered in order to get the right answers. The risk is close that you enter in the wrong events, and act on inaccurate data.
What problems is the product solving and how is that benefiting you?
I have discovered several critical customer problems using the several implementations of MixPanel. It allows for every compelling "Sense and respond" session. The creation of cohorts will enable me to follow a specific group of users from onboarding and understand their behavior, and target them using third-party services. The creation of dashboards provides stakeholders a quick update on the performance of specific features and understand where improvements are required.
Recommendations to others considering the product:
It is without a doubt the best product available for analyzing your customer's behavior within your product environment.
Allow me to make the right decision on what to build
What do you like best about the product?
I like that I can monitor user fannels that helps me to understand if the flow is usable and intuitive.
In addition, I like that I can use the breakdowns to find where things work and where they don't
In addition, I like that I can use the breakdowns to find where things work and where they don't
What do you dislike about the product?
I find the process of debugging to be complicated. When I build a fannel, I always go to the live feed and look at the actions and properties to better focus my reports and breakdowns
What problems is the product solving and how is that benefiting you?
As a product manager, I need to make decisions on what to build next. In addition, I need to validate that what I build produces the expected outcomes.
I use Mixpanel to define KPIs in which I monitor to validate my outcomes
I use Mixpanel to define KPIs in which I monitor to validate my outcomes
One of the best tools to analyze user events and experiment on your product
What do you like best about the product?
I was following Mixpanel for a couple of years already, and first of all, I really appreciate how much progress they made to refine the product. I can feel how are they trying to give their users all the necessary tools for proper analysis. and they are constantly improving.
Secondly, they have quite good educational guides to quickly grasp the idea of Mixpanel functionality and how can you use it with examples. and it's important cause there are a lot of nuances one should be clear about.
Thirdly, it's a beautiful design and makes every chart so satisfying to get the insight from :) and they are easily understandable for not really tech-savvy users as well
Secondly, they have quite good educational guides to quickly grasp the idea of Mixpanel functionality and how can you use it with examples. and it's important cause there are a lot of nuances one should be clear about.
Thirdly, it's a beautiful design and makes every chart so satisfying to get the insight from :) and they are easily understandable for not really tech-savvy users as well
What do you dislike about the product?
I would be happy to see more customization options, for example, to assign a color for a specific value throughout the dashboard. So that it's not confusing that at one chart OS = Mac is purple and on another one is orange.
Generally, customization would be great for as many things as possible. Especially for dashboards, like alignment, sizing, texts to make it more readable and story-like flow, which will make it easy to highlight main insights for all stakeholders.
Generally, customization would be great for as many things as possible. Especially for dashboards, like alignment, sizing, texts to make it more readable and story-like flow, which will make it easy to highlight main insights for all stakeholders.
What problems is the product solving and how is that benefiting you?
I have many custom dashboards to check the performance of the product in different aspects, which is really helpful for the lean startup model.
It is super useful for experiments and cohort analysis.
It is super useful for experiments and cohort analysis.
Powerful analytics tools for all your data
What do you like best about the product?
I love how easy it is to get data from multiple sources into Mixpanel. Between its integrations and built-in tools, it's a great way to bring together web, app, and external data sources and draw out actionable insights.
What do you dislike about the product?
Mixpanel's identity reconciliation is powerful, but it could be better. For example, if Mixpanel's unique IDs were easier to get *out* of Mixpanel, it would be much easier to associate them with events from new data sources.
What problems is the product solving and how is that benefiting you?
Our company has saved untold hours and dollars with Mixpanel's reporting features. On the Marketing team specifically, the platform gives us up-to-the-minute reporting on A/B tests and experiments, giving us the details we need to grow.
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