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Mixpanel

Mixpanel

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1,228 reviews
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    Hawra F. A.

Easy to use once you get the hang of it

  • May 18, 2021
  • Review provided by G2

What do you like best about the product?
The text or video tutorials provided for each report type. Conveniently located, just scroll down on a blank report and there they are!

I also like the different types of reports and user-friendly design and colours.
What do you dislike about the product?
It can get overwhelming if you're new to it. And especially if you're not used to the format of how things work. Like I didn't know you had to save each report and there's no prompt, unlike for dashboard, so I lost a couple of basic reports like that.

It could also be made more convenient. Like, for retention there's a feature where they'll email you interesting segments when you click it. It could be made more convenient by just having the segments shown right there.

Could also be made more convenient to make a report. A dashboard is great and all, but a report needs text and white space to not overwhelm the audience, so I end up screen snipping each report.
What problems is the product solving and how is that benefiting you?
Making reports and seeing changes in analytics/stats over different periods.

I like the dashboard feature. I can have all relevant reports (graphs) on one dashboard.

I also like the different types of reports. Insights and funnels are the simplest but flows are fascinating to analyze.
Recommendations to others considering the product:
On the version I am, I can only analyze based on max 3 months, so keep that in mind when deciding what version. You may need to work on how to use data that's over 3 months old (which changes everyday, no less).

Go through the basic tutorials first, which I think is for Insights, then tutorials for different reports if you need to.


    Arthur G.

My XP on Mixpanel

  • May 12, 2021
  • Review provided by G2

What do you like best about the product?
How I can create the reports easily and find what I need about my data, due to my activities as a PM at Picpay, I nedd a lot of data research and visualization to make the right decisions at the right time as much as possible
What do you dislike about the product?
How some metrics and labels are not connected somehow, which makes me take some time to try to translate everything before going adding it on reports.
What problems is the product solving and how is that benefiting you?
Funnels and Flows are the most report formats that I use in my day to day activities as a Product Manager; they help me visualize and understand the data flow in all my digital product experiences. I work with a website that is our PaaS, so I need to study our conversion funnels for each product with the data, and understand how the mixpanel data converses with the data we have in other tools and on other bases by the company
Recommendations to others considering the product:
Check the labels that exist on your company Data Lake because that makes all the difference, and it helps you on creating dashes that are effective and show the accurate data, the data you need to manage your digital products better


    Fernando T.

Most of the features needed

  • May 12, 2021
  • Review provided by G2

What do you like best about the product?
How natural it is to understand and make reports. It reads like a textbook
What do you dislike about the product?
I can't UNDO and REDO any change. Also, it is hard to recover analysis if they are not saved.
What problems is the product solving and how is that benefiting you?
Understanding users behaviour in a software to inform the product team
Recommendations to others considering the product:
Make sure the tracking is well done and the naming convention is well thought. MixPanel is a great tool, but if data is messy, specially the naming of events and properties, it can become a nightmare.


    Retail

Very good analytical tool

  • May 12, 2021
  • Review provided by G2

What do you like best about the product?
East to use after implemented. With the platform I can understand my users behavior quickly.
What do you dislike about the product?
Working with many funnels, it is hard to config and usulaly it is easy to create scenarios with fake data.
What problems is the product solving and how is that benefiting you?
Understand the behaviour of our uses.
Google analytics doesnt record the scenarios or get logs


    Pavel C.

The simple and intuitive option for event-based analytics

  • May 11, 2021
  • Review provided by G2

What do you like best about the product?
Simple interface, quick initial setup, and helpful onboarding. My support experience has also been nothing but pleasant.

The reports, the debugging tools, and the overall ease of use are more than adequate even in the free version, and the nudging to upgrade to the paid version is not too intrusive.
What do you dislike about the product?
I flat out forgot that I had to tie backend and frontend event data explicitly (100% my bad, this is basic), but only realized it after writing to support. Not exactly their fault, but figuring out specific causes for common problems could be improved. Their support docs are helpful otherwise.

The fact that the docs for different platforms are not always consistent (e.g. Ruby and JS documentations look very differently) is a minor inconvenience.

The fact that I had to wait a couple of days for support to respond (we're on the free plan for now) is understandable, but slightly frustrating.
What problems is the product solving and how is that benefiting you?
For now, we're using Mixpanel to track our signup funnel only. We'll be definitely expanding the analytics coverage to include product usage and customer lifecycle.

Very solid basic reports. Didn't have a chance to dig into the more advanced (paid) part of the tool yet, so cannot rate those.
Recommendations to others considering the product:
Definitely try it out if you don't need enterprise-grade features. The ease of use and setup beats those of Amplitude, Woopra, and the like.

If you're after the latest and greatest and have strong technical analytics talent in your organisation, you might want to consider Amplitude as well. But talk to both – Mixpanel could be what you need.


    Financial Services

Helpful analytics for a SAAS businesses

  • May 10, 2021
  • Review provided by G2

What do you like best about the product?
I appreciate the flexibility of getting the report you need. You can create filters exactly where you need them, select the right events, create custom calculations on the fly, and see the best data to get your questions answers. I truly believe any online subscription-based business needs to be using Mixpanel.
What do you dislike about the product?
I am really sad that Mixpanel is discontinuing the ability to communicate with customers via its platform. Not only that but there aren't many simple integrations available with the email marketing platforms I use (Campaign Monitor, and Intercom) that allow me to use Mixpanel data to send communications to the right customers at the right time.
What problems is the product solving and how is that benefiting you?
I am able to see high level trends amongst our users and our different cohorts, and understand what's working for our business and where there are some holes. I find that it clearly shows you what's going on with your user base so that you can take the right actions. Specifically it made me understand what customers are upgrading their subscription for by being able to see what most of them do after upgrading. This helps me choose the right features to focus on in our marketing communications.
Recommendations to others considering the product:
The product updates and videos are beneficial for ideas on how to use reports. Just look at "What's new" on the top right underneath the question mark icon.


    Computer Software

Very helpful product for Product Managers

  • May 09, 2021
  • Review provided by G2

What do you like best about the product?
It's a powerful tool that helps to build decisions based on. With Mixpanel we have more insights on who is using our product and which features are being used the most.
What do you dislike about the product?
Not much. But I recommend that you update your how-to and library videos as they show an old UI.
What problems is the product solving and how is that benefiting you?
More insights on the usage of our product.


    Marcin C.

A very extensive and fast program

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
I like the multitude of different options for presenting statistics and the ability to create several different dashboards. I like the feature to add multiple stats to one report, and then multiple reports to a dashboard. It can speed up work and make stats more readable. I also like the feature to customise the dashboards whatever you like, for example, different time intervals and the ability to change the size of the reports, so it's better readable and it can contain more different situations and stats. The feature of profile analysis is also very good. I can get information about the users, with a few simple cilcks.
What do you dislike about the product?
I don't like the stat loading times the most. Sometimes they load very quickly and sometimes you have to wait a long time. It will be great to see a mobile app or mobile version of the website. I would like to check my stats when on the go, or when I don't have a computer with me.
What problems is the product solving and how is that benefiting you?
Thanks to mixpanel, I can find out what functions of my application people use most often, which allows me to focus on improving the functions that users use. With help of the stats of certain user, which doesn't use my program much, I can ask an opinion about my program, so I can know, what must be upgraded or improved.
Recommendations to others considering the product:
You won't find a better stats tool anywhere!


    Andrei V.

Well built tool that makes looking at data a beautiful experience

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
The ease of use, the look and feel, and how well it works. Rarely do you get to use a tool that does its job and is also a delight to use.
What do you dislike about the product?
There were some limits on pricing tiers, but I understand that it has changed.
What problems is the product solving and how is that benefiting you?
Looking at how users go through different use cases, compare results with past periods. Having insights into what users are doing is like having a big spotlight on where we should improve.


    Computer Software

The best product analytics tool on the market and it's not even close

  • May 05, 2021
  • Review provided by G2

What do you like best about the product?
Easy to set up, excellent UX, and highly customizable. It covers everything I can think of.
What do you dislike about the product?
I honestly can't think of anything. Continue to improve cohorts and retention.
What problems is the product solving and how is that benefiting you?
I have x-ray vision into my company and how it's performing. Specifically, all the leading indicators to revenue.