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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,228 reviews
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External reviews are not included in the AWS star rating for the product.


    Frederico A.

Scalability, accuracy and pretty interface

  • April 01, 2021
  • Review provided by G2

What do you like best about the product?
I love the user interface of Mixpanel. It has a massive selection of reports, and all events are tracked with very high accuracy.
What do you dislike about the product?
Poor customer support and feedback communication. I sent an email two days ago, and I didn't receive any answer yet. :(
What problems is the product solving and how is that benefiting you?
Combination of product analytics and in-app messaging based on data triggers


    Financial Services

An easy user-friendly platform to have real time dashboards

  • March 30, 2021
  • Review provided by G2

What do you like best about the product?
How easy is to analyze data in real time, how friendly is to create dashboards with multiple data. All data integrates in seconds having always all the information gather in one place.
What do you dislike about the product?
Somethings the platforms crashes, not common but happens.
What problems is the product solving and how is that benefiting you?
Consolidating all data in one place being able to analyze in real-time.
Recommendations to others considering the product:
Great tool, easy to handle even for non-experts.


    Peter M.

It's fair to say I love Mixpanel

  • March 26, 2021
  • Review provided by G2

What do you like best about the product?
Ability to handle data on multiple levels (i.e. company and user level), being incredibly flexible and accommodating to various data architectures. It's also been great to see how easily we've been able to implement it across the whole business without requiring training. It's incredibly user friendly
What do you dislike about the product?
Not perhaps a dislike per say, but I'd like to set up events within mixpanel based on user properties, similar to how you are currently able to set up custom events based on other events. I'd also like to see the integrations built out further, we use marketo and itd be great to have a 2-way native integration where we can see and track events such as email opens clicks etc.
What problems is the product solving and how is that benefiting you?
Our ability to understand user behavior and have the ability to rapidly drive uptake. I love that I have full visibility of the customer journey, from acquisition through to usage.
Recommendations to others considering the product:
Take it for a trial, it's incredibly sophisticated and accommodating to complex setups. I've used Amplitude before, which is also beautiful, however, I tend to find Mixpanel slightly more mature.


    Bar M.

Great Tool!

  • March 24, 2021
  • Review provided by G2

What do you like best about the product?
Easy to analyze, flexible and accessible.
Assist with important insights and the CS always available for queries
What do you dislike about the product?
Some of the instructions videos not updated
What problems is the product solving and how is that benefiting you?
Insights that helped analyzing the influence of my work


    Samir M.

Slicing and dicing data is a seamless experience

  • March 22, 2021
  • Review provided by G2

What do you like best about the product?
We use the Dashboard and Insights section on a weekly basis. My favourite tool is the insights page where we can analyse user activity across our app. I love the snappiness of the UI and the ability to get the results we want quickly. The fast dropdown search fields is also a big winner. We get daily and weekly emails which gives us an effortless glance of recent activity.
What do you dislike about the product?
Our biggest pain point is getting events past browser ad blockers. This causes the data to be under representative of true user sessions.
Sometimes the aggregation takes a while to happen, especially with large datasets. Sometimes the page doesn't stop loading.
It would be nice to offer suggestions on how to clean up our data or when to remove events with no data as we have quite a few of them.
Our event names have a specific long syntax so it would be beneficial to see the full name of the event clearly on the Insights page.
What problems is the product solving and how is that benefiting you?
We pipe our events into Mixpanel and slice and dice our data depending on the use case. Some of our use cases are growth potential, customer funnel monitoring, tracking activity over time, most used features, etc. Because we don't have to use SQL or code we are able to get the data we want easily.
We don't use most of the features apart from Insights, Funnels and the Dashboard.
Recommendations to others considering the product:
Mixpanel is the best tool to slice and dice your events. Garbage in gives you garbage out, so make sure you have a clear and representative event taxonomy in order to make the most of Mixpanel.


    Jim B.

I love Mixpanel!

  • March 21, 2021
  • Review provided by G2

What do you like best about the product?
Its super easy to integrate and get started. We were referred to Mixpanel the night before by an interested investor, and by the following morning we were able to provide the data they were asking for!
What do you dislike about the product?
That downtime the other day was HORRENDOUS
What problems is the product solving and how is that benefiting you?
Wish there was more self serve content on how to find metrics and set up dashboards


    Bernat F.

10 years later... still the best

  • March 17, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel has been my go to product analytics tool for so many years... It's powerful yet fast and intuitive, allowing me to build dashboards 10x faster, without needing to write any SQL.

Mixpanel gives agency to non-technical users like me to obtain all the metrics I need to make key decisions, which would otherwise require a full time data engineer to build and maintain them in a traditional in-house data analytics stack.
What do you dislike about the product?
The way aliases and identity merging are handled could be improved. The Live view could also have deeper search & filtering capabilities and have a longer retention period.
What problems is the product solving and how is that benefiting you?
We use it to track our acquisition and activation events and funnels, and to improve our understanding of our user's behavior to inform product decisions.


    Lucas S.

The best tool to build a data hub for products

  • March 17, 2021
  • Review provided by G2

What do you like best about the product?
The simplicity in creating dashboards and sending events via API.
What do you dislike about the product?
So far the product suits me very well in all my needs.
What problems is the product solving and how is that benefiting you?
Analysis of product metrics in real time and the possibility of decision-making based on data, creating a data center culture in the company.
Recommendations to others considering the product:
Create a tracking plan using the best practices recommended before sending the events to the tool. Know what you need to measure, before implementing. Start with the basics and gradually improve your analysis.


    Telecommunications

Product manager's best friend

  • March 15, 2021
  • Review provided by G2

What do you like best about the product?
Easy implementation with best practices that help us to implement them easily.
What do you dislike about the product?
I hope they let us to change the label on charts
What problems is the product solving and how is that benefiting you?
Knowing where customers drop off, what feature they use they most and how it impacts certain metrics.


    Mary M.

Mixpanel makes visualizing product usage data easy

  • March 12, 2021
  • Review provided by G2

What do you like best about the product?
It's easy for me to build reports by pulling in the data points I need and choosing the way I'd like to visualize the information. The UI is pleasant and exceptionally simple to navigate. Mixpanel also integrates with the Customer Success software I use daily, Catalyst, which is super convenient.
What do you dislike about the product?
I can't think of anything that I actively dislike about using the platform.
What problems is the product solving and how is that benefiting you?
I can track and analyze important product usage metrics, and I can utilize the data to make informed decisions about how best to support our customers.