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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,158 reviews
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External reviews are not included in the AWS star rating for the product.


    Computer Software

Valuable Tool for Customer Success Teams

  • December 28, 2020
  • Review provided by G2

What do you like best about the product?
The UX/UI of Mixpanel is very intuitive. Various departments are able to access user event data without any knowledge of the backend configuration. My Customer Success team has saved reports to easily access event metrics that are critical to our health scoring model.
What do you dislike about the product?
Although Mixpanel is great for viewing event data in aggregate, it does not provide an easy way to view user data within a given session. Other analytics tools are better at identifying an individual user and viewing the paths/events by session.
What problems is the product solving and how is that benefiting you?
Developing event-based metrics to analyze user activation. Influence product roadmap based on usage analysis. Share valuable insight of user behavior in product marketing comms.


    Mental Health Care

Helpful to understand user conversion

  • December 28, 2020
  • Review provided by G2

What do you like best about the product?
Very helpful to understand customer conversion, I like how easy to use the dashboards and charts are
What do you dislike about the product?
There needs to be more customization, including conversion for steps 2 - 4 for example (rather than just 1-2 or 3-4 for example).
What problems is the product solving and how is that benefiting you?
Customer conversion, what the customer sees, trends in our top of funnel data


    Stephen P.

When you need to know, Mixpanel has your back!

  • December 28, 2020
  • Review provided by G2

What do you like best about the product?
I love how granular you can get with the data that is provided. You can figure out what the issue may be to the very click or browser a user is using to help eliminate any variables that could be at play when trying to fix an issue.
What do you dislike about the product?
At times it can be tricky to figure out or understand the data being presented, but that comes from inexperience or poor training from the company you may be employed by. But Mixpanel has a ton of resources.
What problems is the product solving and how is that benefiting you?
Customer-related issues - bugs, where they've might have lost data, disprove things they've claimed they've done.

I may have mentioned it before but the data is granular so knowing this you can help redirect someone to take the correct steps to resolve their issue on their own.


    Deepankar B.

Mixpanel is great to analysing data very fast and efficiently.

  • December 28, 2020
  • Review provided by G2

What do you like best about the product?
I had used other tools such as CleverTap and MoEngage, but the dashboards refreshes very fast on MixPanel. Whatever analysis I have to do, doesn't take much time in MixPanel as the event data gets uploaded pretty fast, be it for a year's data that you are analysing for. This saves a lot of time.
What do you dislike about the product?
There is nothing much to dislike in MixPanel. Though I would have appreciated if there were APIs from MixPanel which could have allowed me to send data to google sheets, for more detailed analysis.
What problems is the product solving and how is that benefiting you?
I work with the Growth Team and we analyse a lot of data and go through a lot of metrics. With MixPanel, it's very easy to use data and graphically change the way of looking at data.
MixPanel has allowed me to save a lot of time during my analysis, and helped me in precisely looking at the RCA for metrics.


    Paul W.

A Few Simple Mixpanel Dashboards Make My Product Easy to Monitor

  • December 26, 2020
  • Review provided by G2

What do you like best about the product?
The dashboards are a great way to keep an eye on key trends to make sure things are running smoothly. Following a product launch, it's also a great way to organize a few widgets to make sure you're getting the discovery, usage, and retention you expected.
What do you dislike about the product?
I've never managed to connect user level data. It's never been a problem since we're using mixpanel to look at aggregate behavior, not individual users. But when I use Live View I sometimes with I set up the user level info.
What problems is the product solving and how is that benefiting you?
We use it primarily to track product usage. It has become the source of truth for all teams to see if our users discover, use, and rely on our features. We also use dimensions to find groups of users that we want to follow more closely. This helped us optimize our sign-up flow based on device.


    Sharon R.

Great tool for analytics

  • December 26, 2020
  • Review provided by G2

What do you like best about the product?
The product's ease of use and intuitive setup for various insights
What do you dislike about the product?
Sometimes you experience a discrepancy between different reports with the same data points
What problems is the product solving and how is that benefiting you?
Tracking my platform's analytics and measuring feature performance


    Commercial Real Estate

Mixpanel Enable me to see what I couldn't see before

  • December 23, 2020
  • Review provided by G2

What do you like best about the product?
I like the many options and functionalities
What do you dislike about the product?
It's sometimes a bit complicated to use certain functionalities
What problems is the product solving and how is that benefiting you?
I can follow much more insightful metrics. It's also enables me to make informed decisions since I can use many filters and breakdowns
Recommendations to others considering the product:
From my experience and the research I have made - Mixpanel is the best solution exits, better than Amplitude.


    Alexey K.

Great value and user experience

  • December 22, 2020
  • Review provided by G2

What do you like best about the product?
As a product designer, I was relatively new to data analysis when I first opened Mixpanel, but in a fraction of minutes, I was able to get answers to some of the questions that I had. After cluttered and unintuitive GA it was a breath.
It took some time to learn all the powerful features of Mixpanel (and here I want to thank them for organizing great and insightful webinars both about their product and data analysis in general), but each step provided new insights into our users' behavior.
Now we use Mixpanel across all departments of our startup and it's an essential tool for everyone there.
What I love the best is how flexible and intuitive it is.
What do you dislike about the product?
It requires thoughtful implementation and events QA at our side, but it's not necessarily a bad thing.
What problems is the product solving and how is that benefiting you?
We have a managed marketplace app. That has two sides in it: demand and supply app. It's easy to distinguish between them with Mixpanel's filters and cohorts.
Another benefit is Mixpanel's dashboards We have one per each app module and also tailor-made dashboards for different departments: sales, marketing, product. Setting all of them took me no more then a couple of hours, and now everyone at the company can get answers directly from them.
Recommendations to others considering the product:
Check their webinars about implementation and product analytics strategy.


    Frederik Emil H.

Awesome product!

  • December 21, 2020
  • Review provided by G2

What do you like best about the product?
The general easiness of the site, the different types of reports that can be created and obviously the unique data that comes with it.
What do you dislike about the product?
Can't think of any dislikes..............
What problems is the product solving and how is that benefiting you?
Instead of making decisions based solely on gut feeling, internal wishes or by talking with a limited amount of customers it's with mixpanel possible to make decisions based on data based on behavoir of app users etc...
Recommendations to others considering the product:
Will be a helpful tool.


    Shivankar S.

Great product - helps you get the much needed visibility into your user behaviour and retain them

  • December 21, 2020
  • Review provided by G2

What do you like best about the product?
Creating funnels and user flows that helps identify power users and target them
Analyse where users are dropping off and address leakage points
What do you dislike about the product?
Retention analysis can be improved in the product
What problems is the product solving and how is that benefiting you?
I use it daily to get a high level view of users
Often I do deep dives when we release new features or enhance an existing one.
Early signals help us improve the product before we launch at scale