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Mixpanel

Mixpanel

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External reviews

1,158 reviews
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External reviews are not included in the AWS star rating for the product.


    Stephen K.

Mixpanel double function mobile and web

  • October 10, 2019
  • Review provided by G2

What do you like best about the product?
Its user interface is well designed.Mixpanel has a good collection of detailed data and I can see it from several angles. I like much with why i can have efficient monitoring of users.
What do you dislike about the product?
I would like the reports to be more visual and have more graphics. Its API is not so scalable. Keep its price and not make it more expensive when the user limit is reached.
What problems is the product solving and how is that benefiting you?
Ideal for our company because Mixpanel allows us to see everything that happens on our website. We do not need to require our workers to require great skills because it is easy to operate. It allows us to know the channels, locations and devices where they connect to visit the users.
Recommendations to others considering the product:
This application is excellent when we have a correct configuration that makes us see how our product is working. A tool created with one of the best potentials to track the behavior of each of our users. It should be noted that the Mixpanel mobile application is of quality.


    Alejandro d.

Analytics and marketing platform

  • October 09, 2019
  • Review provided by G2

What do you like best about the product?
The way you can make funnels and keep track of it.
What do you dislike about the product?
The way you integrate with mobile iOS/Android, is not necessarily smooth. sometimes you get duplicated users or problems trying to track some custom events.
What problems is the product solving and how is that benefiting you?
A platform where our marketing and analytics team can get information from our mobile apps.


    Emily T.

Great software!

  • September 28, 2019
  • Review provided by G2

What do you like best about the product?
The app allows to create leads and funnel. These leads help in making the decisions on the basis of analysis. This analysis can be done on the basis of various aspects that user provides in the leads. It works very efficiently when process of sending and receiving of messages is required.
What do you dislike about the product?
The app does not support in gathering data. Users have to provide the data and can use the tool after inserting data. After that users have to create their own visualizations. It also duplicates the data if some same nature of action is done. Users login rules are not easy to follow. The instructions are very difficult to follow.
What problems is the product solving and how is that benefiting you?
Mixpanel is an analytical tool that helps in getting accurate and targeted information about the behavior of the customer. The tool helps in strategies development and decision making process of the companies.


    Kimberly A.

A reliable tool for customer behavior analytics.

  • September 08, 2019
  • Review provided by G2

What do you like best about the product?
Mixpanel is an amazing tool having ease of implementation and documentation. It is very cost-effective. It helps collect important data points and access them. It is very easy to understand, user-friendly and well-designed. It has an inbuilt messaging function which is a plus point. It is flexible in its action and easy to incorporate into the application. It offers access to visualize the data of user events without the involvement of IT.
What do you dislike about the product?
Sometimes the data is erroneous and is challenging to investigate it properly. Documentation of
Mixpanel is supportive but sometimes misapprehension of the results also occurs. If the data size is very large then the system becomes slow. Customer support is not accurate and API is not very accessible. Its paid versions are quite costly when compared to the related analytical tools in the market. You cannot have the same event for both the web and the mobile apps, you have to generate and track them independently.
What problems is the product solving and how is that benefiting you?
It is a tool that scales your app based on the events. Many companies use Mixpanel to track a series of events generates sales funnel and commercial trends. It offers a more comprehensive and targeted service as compared to many other analytics services. Data transferred by Mixpanel has a lot of possibilities. It helps in collecting and improving the products on the basis of the user’s actions.  
Recommendations to others considering the product:
Highly recommended.It is very easy to understand, user-friendly and well-designed.


    Anna S.

The most beneficial analytics platform

  • August 31, 2019
  • Review provided by G2

What do you like best about the product?
Mixpanel gives you a proper insight of your user and it also assists the ventures to keep a track of acquisition, referral and revenue. It also offers a very convenient implementation and installation.
What do you dislike about the product?
You need to have a proper command on it first to fully understand and operate it, hence the learning curve is steep. The dashboard is also relatively complex. And flow diagrams cannot be pinned to it as well.
What problems is the product solving and how is that benefiting you?
It is ideal for observing the user behaviors and has excellent data tracking algorithms with accurate collection of data.


    Carly P.

Powerful analysis platform for digital marketing management.

  • August 17, 2019
  • Review provided by G2

What do you like best about the product?
This platform provides incredible analytical solutions. You have an option that is fantastic, to track how often you click on a particular link. It also has a flowchart so you can verify user activities. In addition to everything mentioned above it is free even if we talk about websites where traffic is high. Mixpanel has a very receptive team that helps me when I have a problem and strives to solve it as soon as possible.
What do you dislike about the product?
Integration with other analysis applications does not work as it should. It would be better if the integration were intuitive, since that would help the tool work well. The system is also a bit complex, so you need to deepen the tutorials to learn how to use it and master them well.
What problems is the product solving and how is that benefiting you?
We use this Mixpanel throughout the company. The sales team is delighted with this tool because it allows you to see which products and their characteristics are the most used. With this you have an idea of is being done well and what needs improvement. Mixpanel has also managed to help us have better control of the company's website, since we can see the exact number of clicks, visitors and comments. User comments directly from their actions are very valuable to us.
Recommendations to others considering the product:
I openly recommend Mixpanel. It is an excellent tool, which will give you an idea of how each of your products are working. Your work team may have more guidance on what the consumer wants. It will help you see your acquisition, activation, retention, income and referrals all in one place. I think the product is mainly for larger companies, which have used Excel queries and sheets at the beginning to make their initial KPI. I do not recommend using this from the beginning as a startup. Use it when you know exactly what you want to track.


    Marketing and Advertising

All you need in product analytics

  • August 06, 2019
  • Review provided by G2

What do you like best about the product?
The ability to evaluate any user action from any side and in any context. This software allows users to see through. Segmentation, funnels, users explorer are irreplaceable tools in our company.
Our analysts use reports permanently, sales team monitor potential customers through an explorer. Any anomaly in user behavior in products or on the our official website can be explained in a few seconds through segmentation.
Mobile app now is not ideal (it looks like a dashboard in your pocket), but in the last newsletter they promised that soon everything will change.
What do you dislike about the product?
Possibly pricing. Nowdays software has many users, even if it just recently appeared. We pay a lot for this analytics.
Sometimes there are errors in account analytics, but it is unlikely to depend on the Miхpanel, there is rather a fine-tuning and unpredictable users behavior.
What problems is the product solving and how is that benefiting you?
Product analytics, some website analtics.
And app analytics in near future.


    Angela B.

Organize your customers' data in a better way.

  • July 31, 2019
  • Review provided by G2

What do you like best about the product?
Its main feature is its easy handling, it allows to easily detect user behavior data without having to be intervened by other means. It works best when the data entered is correctly labeled, otherwise the platform will not be of great help.
What do you dislike about the product?
We can get carried away by only part of the program in terms of its operation, we focus on only one function, leaving behind many functions that can be of great help for our future activities within the organization. We must take full advantage of all the tools it provides. When you have doubts about how to handle the system take time to respond, the tool is quite expensive.
What problems is the product solving and how is that benefiting you?
We use this tool within the organization to send notifications to all users who use our application, the tool gives us an extensive amount of information about the attitude and behavior of our customers, in turn it is easy to configure, provides the necessary data in An understandable format that allows you to make decisions quickly.
Recommendations to others considering the product:
The tool is ideal for organizations because through it you can monitor the attitudes and behavior of customers and it can provide you with tasks that are performed quickly, while more time saves better performance and efficiency you will have when making your daily tasks. It is ideal for the company to analyze and collect a large amount of information about its users, granting important information for all marketing products in terms of their modifications.


    Financial Services

Lean event tracking solution

  • July 14, 2019
  • Review provided by G2

What do you like best about the product?
Mixpanel is really great at providing answers to very complex questions with just a few clicks.
What do you dislike about the product?
Having to specify what to track makes it hard to answer queries that require events you didn't thin about. Autotracking might be a viable solution however Mixpanel actively decided against implementing that feature.
What problems is the product solving and how is that benefiting you?
Whenever we have questions about the userflow, user retention or behavior we can usually answer these questions very easily with mixpanel.


    Timothy T.

Good for general behavior analysis and understanding usage patterns.

  • June 22, 2019
  • Review provided by G2

What do you like best about the product?
I like that can create any type of funnel and follow it, and also see the performance breakdown of the funnel by different groups, for example, by age or by country. It's great that this program works in almost real time. In addition, it is excellent for tracking any type of event in your application or website, as well as for sending user properties. Extremely flexible, since you can send custom attributes and messages, which can then be used to divide and cut the data as you wish.
What do you dislike about the product?
I do not like that it is limited to the functionality provided by a third-party library, even though the functional list is very good; You probably need to import the data and create your own visualizations. Something that I find very overwhelming are the duplicate data. Not all, but if some of the events that are transmitted to Mixpanel are stored several times, causing inflated numbers. And as a contribution you should definitely add a page of the main panel to organize the saved reports, it would help a lot.
What problems is the product solving and how is that benefiting you?
At Intechnic we use it to evaluate the adoption of product features and to understand user flows. In addition it is necessary to see the behavior of users in different web pages. Additionally, we manipulate the platform to obtain automated reports and use them for presentations and strategy planning.
Recommendations to others considering the product:
The tool is very suitable for e-commerce platforms. Mixpanel is well adapted to monitor website visitors and segmentation based on particular events; It helps to capture the activities of the visitors and presents the data in a very clean.