What do you like best about the product?

- Personalisation: Love how easy it is to do personalisation across channels on scale. This helps us tailor messages across channels for better user engagement.
- Real-Time Data: Integration with our data warehouse (Snowflake) helps us bring data to not just marketing teams but also franchisees.
- Cross-Channel Campaigns: Ability to do cross channel messaging - email, SMS, push, in-app, content cards gives us a chance to reach customer where they are.
- Automation: We have a lean team and automation with Braze helps us save a lot of time & focus on strategy and analysis.
- A/B testing: control groups, webhooks etc helps us conduct tests to find the most effective channel / message / audiences.
- Integration: Easily integrates with other tools and platforms including Meta and Google for driving better effeciences in paid media campaigns.
- User-Friendly Interface: Intuitive design for easy campaign management. Makes me want to 'stay' on the platform everyday, explore and learn.

What do you dislike about the product?

I think reporting and analytics is not reliable - specially for business KPIs - sales, transactions, revenue etc.

What problems is the product solving and how is that benefiting you?

Single customer engagement platforms that is helping us increase customer retention.