Clazar
Clazar, Inc.Reviews from AWS customer
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Made our first marketplace listing stress-free
What do you like best about the product?
We are just beginning our journey on cloud marketplaces, and Clazar has made the entire process much easier than expected. From setting up listings to understanding private offers, the platform guided us step by step. The support team has been patient and very proactive in helping us understand the best practices. For someone new to marketplaces, it really feels like having an expert partner by your side.
What do you dislike about the product?
Since we are early in our marketplace journey, there’s still a bit of a learning curve in understanding all the features and workflows. Some parts can feel overwhelming at first, but with the Clazar team’s guidance, it gets smoother quickly.
What problems is the product solving and how is that benefiting you?
As a company new to cloud marketplaces, we were struggling with the complexity of getting started—things like creating listings, managing compliance, and understanding private offers. Clazar simplifies this entire process by automating key steps and providing clear guidance. It saves us time, removes confusion, and helps us move faster in reaching customers through AWS. The biggest benefit so far has been peace of mind—knowing we’re set up correctly and supported at every stage.
Great customer service and response time
What do you like best about the product?
What really stands out to me is how intuitive Clazar makes Scytale's Hubspot connection to the AWS APN. The platform streamlines what can be a very complex process, especially around automating private offers and co-selling motions.
But more than that, their customer service is truly exceptional. I work closely with the Clazar team in my role as an AWS Alliance Lead, and they consistently go above and beyond to support the Scytale team (jumping on a call last minute, providing fast and thoughtful responses, or proactively helping us optimize how we use the platform).
But more than that, their customer service is truly exceptional. I work closely with the Clazar team in my role as an AWS Alliance Lead, and they consistently go above and beyond to support the Scytale team (jumping on a call last minute, providing fast and thoughtful responses, or proactively helping us optimize how we use the platform).
What do you dislike about the product?
There are some UX elements that could be more streamlined or intuitive, especially for newer users.
What problems is the product solving and how is that benefiting you?
Clazar is helping solve the pain of uploading ACE opportunities as well as scaling AWS marketplace sales, which from a sales and alliance perspective can be complex and time-consuming without the right tools. Before using Clazar, managing listings, private offers, co-sell motions, and tracking everything was a headache.
Now, we have a centralized, automated solution that streamlines the entire process, from listing to co-selling. This has saved us SO much time and also has assisted us accelerating revenue through AWS marketplace. Major benefit has been around the partnership motions with AWS much more structured and impactful. Clazar has helped us unlock more marketplace opportunities, and their team's hands-on support makes the process a lot easier.
Now, we have a centralized, automated solution that streamlines the entire process, from listing to co-selling. This has saved us SO much time and also has assisted us accelerating revenue through AWS marketplace. Major benefit has been around the partnership motions with AWS much more structured and impactful. Clazar has helped us unlock more marketplace opportunities, and their team's hands-on support makes the process a lot easier.
Simple to setup, and great customer success team
What do you like best about the product?
As a novice to setting up AWS listings, Clazar made the whole process very easy. Their customer success team in particular was super helpful and has been available to guide us through some particular nuances of the process.
Previously we'd tried four times over 3 years to set up our own AWS listing and work directly with Amazon. Every time we hit a blocker, until we worked with Clazar - at which point it was done in two weeks.
Previously we'd tried four times over 3 years to set up our own AWS listing and work directly with Amazon. Every time we hit a blocker, until we worked with Clazar - at which point it was done in two weeks.
What do you dislike about the product?
AWS is a complicated platform and I think there could be better guidance for how some of it works.
What problems is the product solving and how is that benefiting you?
Previously we'd tried four times over 3 years to set up our own AWS listing and work directly with Amazon. Every time we hit a blocker, until we worked with Clazar - at which point it was done in two weeks.
Easy to Use and Well Supported
What do you like best about the product?
Exceptional Support Team: One of the standout aspects of Clazar is their support. Every time we’ve had a question or needed help, their team has been incredibly responsive and helpful. It’s clear they care about their customers and are invested in our success.
Easy-to-Use API: Integration was straightforward. Their API is well-documented and easy to implement, which made the technical setup smooth and quick.
User-Friendly Interface: The UI is clean and intuitive. I can easily find what I’m looking for—whether it's details about buyers, contracts, metering, or anything else. It saves time and reduces friction, especially when managing multiple deals or listings.
Easy-to-Use API: Integration was straightforward. Their API is well-documented and easy to implement, which made the technical setup smooth and quick.
User-Friendly Interface: The UI is clean and intuitive. I can easily find what I’m looking for—whether it's details about buyers, contracts, metering, or anything else. It saves time and reduces friction, especially when managing multiple deals or listings.
What do you dislike about the product?
One area that could use improvement is error reporting for failed metering submissions. We recently ran into an issue with AWS where a buyer’s contract showed as “Active,” but metering submissions failed with a vague CustomerNotSubscribed error. There were no further details, and we had to log a ticket with AWS—which took nearly a week—to find out that the customer was considered "unbillable." It would be extremely helpful if Clazar could surface more diagnostic information or context in such cases to reduce the troubleshooting time.
What problems is the product solving and how is that benefiting you?
Clazar acts as a critical bridge between our internal billing system and the invoices sent to our customers through cloud marketplaces like AWS, GCP, and Azure. It handles the complexity of translating our billing events into the format required by each cloud provider, automating the submission process and ensuring accurate and timely reporting.
Easy to use platform, Very responsive team
What do you like best about the product?
The team at Clazar is super responsive and helpful. I was at the signature stage of a late-stage sales deal when the client requested to transact via the AWS Marketplace. My company doesn't have a marketplace/partnerships manager, so I leaned heavily on the Clazar team to walk me through the AWS Marketplace private offer process. Clazar saved my butt and we were able to sign the contract and make the customer happy by transacting through AWS Marketplace. Ankit Roy from Clazar supports my company, Collate, specifically and he's a rockstar - very happy to work with him.
The platform itself is intuitive and is able to handle our somewhat complex multi-year quoting requirements. The UI itself is snappy and auto-saves. I created a private offer for a client via Clazar and was able to revisit it days later with my work saved.
The platform itself is intuitive and is able to handle our somewhat complex multi-year quoting requirements. The UI itself is snappy and auto-saves. I created a private offer for a client via Clazar and was able to revisit it days later with my work saved.
What do you dislike about the product?
I haven't encountered anything worth calling out. My role is on the sales side, not the backend setup, so I can't speak to the setup process.
What problems is the product solving and how is that benefiting you?
Easily transact via AWS Marketplace & Azure marketplace
Teaching our sales team how to use the tool
Enabling my company to support various transaction methods outside of ACH
Teaching our sales team how to use the tool
Enabling my company to support various transaction methods outside of ACH
Clazar has made marketplace platforms simple to understand and use
What do you like best about the product?
Clazar consolidates orders across separate marketplace platforms that makes it easy to navigate, track, and issue orders in one place. Additionally our Customer Support Team from Clazar is extremely helpful and responsive!
What do you dislike about the product?
I do not have any complaints about the Clazar platform.
What problems is the product solving and how is that benefiting you?
Traditional marketplaces are difficult to navigate and understand. Clazar makes the order issuance and tracking process very easy.
Finally, a unified solution for multi-cloud marketplace management!
What do you like best about the product?
Clazar brings AWS, GCP, and Azure marketplaces into one simple dashboard. No more jumping between different accounts, links, and confusing workflows for each cloud provider.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
What do you dislike about the product?
Nothing major. It does exactly what it promises. Maybe more reporting features would be nice, but that's just a wish list item.
What problems is the product solving and how is that benefiting you?
Before Clazar: Managing separate AWS, GCP, and Azure marketplace accounts was a mess. Different workflows, confusing billing, scattered documentation.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
Great partner with excellent support, evolving features, and strong UI
What do you like best about the product?
Clazar has been a true partner for us. I use their platform daily — for everything marketplace-related, to customers' MP data, and more. Our use case is quite unique, and they’ve been extremely collaborative in building the features, reports, filters, views, and integrations we need. The UI is intuitive and continuously improving — many of the enhancements we see are ones we specifically requested, such as new filters and customized views. For example, they helped us connect our internal customer IDs with their corresponding marketplace IDs, which was critical for accurate reconciliation. Their support is also outstanding — we can open a ticket via Slack, get immediate acknowledgment, and receive regular updates on progress. They even handle marketplace-related tickets on our behalf, saving us significant time and effort.
What do you dislike about the product?
In the early days, it took some time for the team to fully understand our needs and get up to speed, so progress felt slow at first. Additionally, the website occasionally freezes or runs slowly, though this has been happening less and less recently. Overall, the pace, quality of delivery, and platform performance have improved significantly over time.
What problems is the product solving and how is that benefiting you?
Clazar centralizes and streamlines everything related to cloud marketplaces, which saves me significant time and manual work. They send metering data to the marketplaces — which is their core purpose — and ensure it’s accurate and timely. The platform helps us reconcile customer usage and billing across multiple marketplaces, map internal customer IDs to marketplace IDs, and easily track the data we need to create and manage annual commitments. Instead of managing multiple spreadsheets, manual lookups, and separate marketplace portals, I can handle it all in one place. Their proactive support — including handling marketplace tickets on our behalf — means I can focus on higher-value work while still staying informed on progress.
Great product, great team to work with
What do you like best about the product?
The Clazar product was easy to deploy and is easy to use. The customer success team is very capable and lovely to work with.
What do you dislike about the product?
We have not encountered any downsides yet.
What problems is the product solving and how is that benefiting you?
We are using Clazar to manage our cloud marketplace listings and integration of the cloud portals with our CRM system.
Exceptional support for LucidLink's integration into the AWS Marketplace
What do you like best about the product?
What I liked best about the Clazar platform was how easy it was to navigate and set up. The team has been a pleasure to work with—always quick to respond and eager to help. Deepshikha and Adi guided me and the team at LucidLink through every step of our AWS Marketplace integration, turning what could have been a complex process into a smooth and straightforward experience. Their expertise, clear communication, and proactive support helped us avoid roadblocks and stay on track from start to finish.
What do you dislike about the product?
Some steps or instructions could have been clearer—particularly regarding the differences between a 'Public' and 'Private' listing. Certain details felt a bit skimmed over, especially around the co-sell motion and the need to add an 'Enterprise' public listing, which was intended to be our primary source for quoting and selling. That said, these points were minor and not something we could adjust or fix, so they didn’t significantly impact the overall process.
What problems is the product solving and how is that benefiting you?
Clazar helped us launch on the AWS Marketplace much faster than we could have achieved in-house, and their dashboard is exceptionally user-friendly.
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