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Reviews from AWS customer

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    Ekrem K.

Effortless Multilingual Management with Seamless Integrations

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Smartling is how much it has reduced the time I spend managing multilingual marketing. Its capability to automatically detect new content, send it for translation, and then publish it without manual intervention is incredibly helpful. I also value its seamless integration with platforms such as WordPress and Adobe AEM, as this removes the need to copy and paste translated content entirely.
What do you dislike about the product?
Up to now, I have found that it's seldom required to generate custom reports in order to obtain very specific insights into the productivity of individual languages.
What problems is the product solving and how is that benefiting you?
I strongly recommend the Smartling platform if you are seeking a robust, automated, and high-quality localization solution. It has helped me overcome the persistent issue of out-of-context translations, which has made expanding into new markets and increasing content volume much simpler. With its native integrations, Smartling seamlessly connects the translation process to other platforms, effectively reducing technological friction.


    Mark E.

Seamless Integration and Automation Elevate Our Workflow

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
The primary advantage of this tool is its seamless integration with our technology infrastructure, including our CMS and repositories. This allows for fully automated content ingestion and delivery, which removes the need for manual processes and reduces inefficiencies. Additionally, the centralized management of translation memory guarantees strong terminological consistency. The advanced visual context features further support global brand accuracy and ensure consistent messaging across markets.
What do you dislike about the product?
At times, the customization options and the level of detail available in some dashboards and metrics reports—such as those tracking progress and quality—could be more intuitive and thorough. This would allow for a more detailed analysis of ROI and supplier efficiency.
What problems is the product solving and how is that benefiting you?
Smartling has streamlined my workflows, significantly cutting down the time required to launch new content and reducing the likelihood of errors. It has equipped me with the tools I need to maintain full control over both quality and process in multiple languages, which helps ensure that our brand voice stays consistent worldwide. If your goal is to achieve rapid scalability by removing manual operational tasks, Smartling is indispensable.


    Willis P.

Useful Tool, But Interface and GitHub Integration Need Work

  • November 06, 2025
  • Review provided by G2

What do you like best about the product?
When it works I don't have to think about it.
What do you dislike about the product?
I think the interface is clunky and confusing. The Github integration is flaky. Sometimes the translations aren't right and it's a pain getting them corrected and resent to github.
What problems is the product solving and how is that benefiting you?
We use Smartling to translate strings for our website. I write code and it gets sent to smartling for translation and then a PR appears to merge the new translation strings into my PR.


    Internet

Decent Experience, But Room for Improvement

  • November 06, 2025
  • Review provided by G2

What do you like best about the product?
The connectors are straightforward to use once you follow the instructions. I appreciate the automation features, and the user interface clearly displays the status of translations, making it easy to understand.
What do you dislike about the product?
Databases are not shared across projects, so a word translated in one project is not recognized as the same in another, even if the word and its context are identical.
What problems is the product solving and how is that benefiting you?
We need translations to reach a global audience, and this is allowing us to do that


    Kate M.

Affordable, Easy Setup, Great for Translation Needs

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Smartling's reasonable pricing, which was a significant factor in choosing the platform. Their good customer service stands out as well, providing reassurance and valuable support whenever needed. Setting up Smartling was a breeze, which made the initial adaptation stress-free and straightforward. The software's translation capabilities are incredibly helpful for our business, streamlining processes and improving efficiency by making translation tasks easy to manage. This robust functionality directly benefits our operations. The overall satisfaction is evident in my willingness to recommend Smartling highly, almost rating it a nine on a ten-point scale. Furthermore, it meets all our current needs comprehensively, eliminating any desire for immediate changes.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use Smartling for translation, which is easy to use and beneficial for my business.


    Fernando G.

Amazing translation platform

  • October 29, 2025
  • Review provided by G2

What do you like best about the product?
I love everything about Smartling: the ease of use, the translation tool itself, the ease of communication with project managers when something comes up, the number of useful features it has, such as glossaries...
What do you dislike about the product?
The truth is, there's nothing I don't like!
What problems is the product solving and how is that benefiting you?
It greatly facilitates communication with clients, project management, and the translation work itself.


    Information Technology and Services

User-friendly localisation platform

  • October 24, 2025
  • Review provided by G2

What do you like best about the product?
Smartling is a reliable localisation platform that streamlines global content workflows. Its automation, integrations, and real-time reporting improve efficiency, visibility and quality control making it an excellent choice for managing multilingual marketing projects.
What do you dislike about the product?
The platform stays fresh and relevant with constant updates that keep up with the latest tech trends - nothing to dislike really.
What problems is the product solving and how is that benefiting you?
It streamlines multilingual project management by centralising workflows and automating translations and reviews. It integrates with CMSs and other tools, ensuring consistent, efficient content updates across all languages.


    Dennis D.

Great for Multilingual Content, but Complex to Use

  • October 15, 2025
  • Review provided by G2

What do you like best about the product?
Its seamless feature to manage multilingual content and also reducing repeatitive work by guaranteeing consistent quality across projects.
What do you dislike about the product?
its complexity to navigate for a new user, that is one has to learn it before using.
What problems is the product solving and how is that benefiting you?
It solves the challenge of solving multilingual projects efficiently, for me it centralises translation and automate workflows making my work easier.


    Writing and Editing

Fast and reliable

  • October 08, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use, many features that competitors software lack, use of AI, customer support. No downtime
What do you dislike about the product?
None that I can think of, it really is my favourite tool. If any, I would like to have more AI options to choose from/the possibility to edit AI suggestions.
What problems is the product solving and how is that benefiting you?
Faster turnaround


    Health, Wellness and Fitness

Long-time Smartling admin, client-side

  • October 02, 2025
  • Review provided by G2

What do you like best about the product?
Smartling has a robust feature list, allows you to customize it yourself to use your own linguists or theirs depending on workflow, your own LLM or theirs, depending on workflow, and it has integrations with many platforms.
What do you dislike about the product?
I find their platform outdated and clunky. The UI/UX is not intuitive and needs an overhaul.
What problems is the product solving and how is that benefiting you?
Smartling is keeping all our translations in one place and is a source of truth for final versions. Its TM is applicable across projects.