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Excellent product with an incredibly supportive team!
What do you like best about the product?
Metarouter provide an easy to use UI as well as an incredibly helpful, patient and nimble team. Shout-out to Patrick, Osvy and Reid!
What do you dislike about the product?
No dislikes at all, I've had a great experience so far
What problems is the product solving and how is that benefiting you?
Easy to use tag implementations, with great support
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Server-Side Tagging with MetaRouter for Enhanced Site Speed & SEO Benefits
What do you like best about the product?
MetaRouter has significantly improved our site’s performance by shifting the load from client-side to server-side tagging. This change has resolved longstanding issues related to page speed (the traffic jam created by third-party scripts that can't be resolved with client-side solutions). By reducing the number of scripts processed by the user’s browser, MetaRouter not only enhances our site’s responsiveness but also maintains a cleaner data collection process, enabling more reliable analytics and compliance with privacy standards. This has been a game changer for optimizing our web properties for better search engine rankings.
MetaRouter support is extremely responsive, always friendly, and a pleasure to deal with.
MetaRouter support is extremely responsive, always friendly, and a pleasure to deal with.
What do you dislike about the product?
Not applicable - great experience so far.
What problems is the product solving and how is that benefiting you?
MetaRouter has tackled the sluggishness that client-side tagging brings to our site. By shifting to server-side processing, it’s cut down our page load times, which has been great for our SEO and user experience. Plus, the real-time data handling means our marketing strategies get quicker, more accurate insights. It’s made compliance a breeze too, helping us stick to privacy rules without a hitch.
Packaged infrastructure to make scaling more efficient.
What do you like best about the product?
As a scaling network of many properties and products, the ability to configure, manage, and distribute pipelines and integrations from a single system has been incredibly helpful. Additionally, their consistent releases of valuable new features and top-notch customer success are characteristics we look for in all partners.
What do you dislike about the product?
Very little. At times there are inconveniences due to what may or may not be supported but this is often due to Metarouter pushing in a positive direction that we may not be completely ready for yet.
What problems is the product solving and how is that benefiting you?
With many product experiences, governance over the data pipelines and data destinations can become very difficult. Metarouter helps with this by creating a centralized location for management and an easy to implement technology to create consitency across products. Metarouter has also helped us improve user identity resolution, maintain compliance with data privacy regulations, and improve the quality of the data being delivered to key tools down stream.
CaliberMind uses Metarouter
What do you like best about the product?
MetaRouter has been a game-changer for Calibermind. It has helped us efficiently manage our website data pipelines, ensuring high-quality data reliably flows seamlessly through our ecosystem. The BigQuery integration has proven invaluable, empowering us to leverage our data for actionable insights. Thanks to MetaRouter, we can focus on driving results rather than dealing with website data pipeline complexities.
What do you dislike about the product?
It'd be great if there were more tools to help our customers ensure that their web events are being properly transmitted.
What problems is the product solving and how is that benefiting you?
MetaRouter handles the firehose of web data transmitted from our customer websites so that we don't have to.
Innovation + Confidence
What do you like best about the product?
They work really close with their partners and give a big confidence on their product using demos to demonstrate de value.
What do you dislike about the product?
Proximity in person would be a good improvement
What problems is the product solving and how is that benefiting you?
Cookieless problems and loading page time.
It's all about the innovative approach...
What do you like best about the product?
Metarouter can empower our clients to take control of their data and really try and understand their customers better. As part of an overall engagement approach, the data and identifiers that metarouter provides can really form part of a brands strategy in the unknown visitor space.
Fully cloud first, with all of the compliance our customers require. Our evaluation so far has found a great product and we expect our partnership with Metarouter to be great for our customers.
Fully cloud first, with all of the compliance our customers require. Our evaluation so far has found a great product and we expect our partnership with Metarouter to be great for our customers.
What do you dislike about the product?
Early days for us, but so far it's all been great and we appreciate the support from the Metarouter team.
What problems is the product solving and how is that benefiting you?
Metarouter will allow us to understand and recognise visitors to a brands website, enabling us to develop an understanding that we can help our brands better communicate with them. We are evaluating and trialing solutions which include Metarouter and CDP's.
The Future of Efficient Data Management
What do you like best about the product?
For us, what we like best is the mix of real-time data streaming with solid cross-site tracking, which is great for businesses growing online.
I also appreciate how seriously they take data governance. Using MetaRouter feels less like using a tool and more like teaming up with cutting-edge tech.
I also appreciate how seriously they take data governance. Using MetaRouter feels less like using a tool and more like teaming up with cutting-edge tech.
What do you dislike about the product?
Can't think of a thing off the top of my head, maybe their user interface could have a newcomers mode with a bit more simplified version. That said, what they offer at its core is pretty impressive and a game-changer in the world of data infrastructure.
What problems is the product solving and how is that benefiting you?
MetaRouter has been a game-changer for our business.
It nails data management with real-time streaming, strong data governance, and direct server connections. We have managed to get some powerful insights and help our customers.
It nails data management with real-time streaming, strong data governance, and direct server connections. We have managed to get some powerful insights and help our customers.
Highly efficient and performant CDI
What do you like best about the product?
Fully first party. Wide availability of connectors. Private cloud deployment. Real time ingestion and syncronization.
Sync Injector building the ID graph. Amazing customer support team.
Sync Injector building the ID graph. Amazing customer support team.
What do you dislike about the product?
So far nothing. The experience with both the product and the team has been amazing.
What problems is the product solving and how is that benefiting you?
Thanks to MetaRouter it is finally possible to have a full Identity Graph updated in real time.
The technlogy behind MetaRouter allows the MR tag to be deployed as a first party tag, hence not blocked by Ad blockers; as result the reachable audience drastically increases.
MetaRouter allows to be in control of data and helps with GDPR consents since it is possible to control where the data is going and what data is being sent.
Security requirements are also fully fullfilled thanks to the private cloud deployment.
The technlogy behind MetaRouter allows the MR tag to be deployed as a first party tag, hence not blocked by Ad blockers; as result the reachable audience drastically increases.
MetaRouter allows to be in control of data and helps with GDPR consents since it is possible to control where the data is going and what data is being sent.
Security requirements are also fully fullfilled thanks to the private cloud deployment.
Innovative CDI Platform
What do you like best about the product?
As a CDP partner, we've leveraged the MetaRouters Platform and it’s been really impactful for our customers:
We love working with MetaRouter because they embed data governance into everything they do, and are best-in-breed for privacy-conscious organizations who want full control over how, where, and when their customers' data is being used.
MetaRouter gives our customers better control over their data to ultimately mitigate risk. We rely on MetaRouter to remove third-party tags for our customers and replicate that function using server-to-server events. By eliminating third-party tags that almost always collect sensitive personally identifiable information (PII), MetaRouter improves data governance for organizations as well as faster website load times and increased data accuracy.
They are also able to supercharge the addressability within our CDP and bridge the gap between anonymous and known user identities, allowing comprehensive customer profiles for hyper-targeted marketing campaigns, personalized product recommendations, and exceptional customer service.
MetaRouter's technology is extremely solid and ahead of the curve - I see big things in their future - and our mutual customers are very happy!
We love working with MetaRouter because they embed data governance into everything they do, and are best-in-breed for privacy-conscious organizations who want full control over how, where, and when their customers' data is being used.
MetaRouter gives our customers better control over their data to ultimately mitigate risk. We rely on MetaRouter to remove third-party tags for our customers and replicate that function using server-to-server events. By eliminating third-party tags that almost always collect sensitive personally identifiable information (PII), MetaRouter improves data governance for organizations as well as faster website load times and increased data accuracy.
They are also able to supercharge the addressability within our CDP and bridge the gap between anonymous and known user identities, allowing comprehensive customer profiles for hyper-targeted marketing campaigns, personalized product recommendations, and exceptional customer service.
MetaRouter's technology is extremely solid and ahead of the curve - I see big things in their future - and our mutual customers are very happy!
What do you dislike about the product?
Nothing comes to mind - if MetaRouter continues on their path of innovation, they will continue to be a breakout technology in the CDI space.
What problems is the product solving and how is that benefiting you?
MetaRouter helps us provide customer data infrastructure platform as a significant value for our customers. More specifically, MetaRouter ensures exceptional reliability even at scale. It offers unparalleled uptime and rock-solid data delivery, whether handling thousands or millions of daily events, ensuring your data is always available.
Revenue generating, and highly efficient Customer Data Infrastructure
What do you like best about the product?
Deploying MetaRouter on site immediately allows you to start capturing increased traffic, can tie together cross domain visits (which is excellent for an enterprise business with multiple sites or campaign micro sites), and can also ensure data is streamed in real time to downstream end points.
What do you dislike about the product?
Not Apliccable - so far we haven't seen any issues
What problems is the product solving and how is that benefiting you?
MetaRouter enables us to collect IDs in real time in the 1st party cookie domain, and provides an identity graph which allows us to sync together multiple IDs - all server side.
What this effectively means is that you can capture more traffic than most other technology vendors can, and when we sync with CDP's we can use this to start enabling larger and more effective segmentation strategies that can be deployed to down stream tools for enhanced analysis and targeting.
This has allowed us to better monetise and use data, as well as to increase the efficacy of other tools that we work with.
What this effectively means is that you can capture more traffic than most other technology vendors can, and when we sync with CDP's we can use this to start enabling larger and more effective segmentation strategies that can be deployed to down stream tools for enhanced analysis and targeting.
This has allowed us to better monetise and use data, as well as to increase the efficacy of other tools that we work with.
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