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Reviews from AWS Marketplace

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External reviews

24 reviews
from G2

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    Miguel O.

Innovation + Confidence

  • October 05, 2023
  • Review provided by G2

What do you like best about the product?
They work really close with their partners and give a big confidence on their product using demos to demonstrate de value.
What do you dislike about the product?
Proximity in person would be a good improvement
What problems is the product solving and how is that benefiting you?
Cookieless problems and loading page time.


    Marketing and Advertising

It's all about the innovative approach...

  • October 04, 2023
  • Review provided by G2

What do you like best about the product?
Metarouter can empower our clients to take control of their data and really try and understand their customers better. As part of an overall engagement approach, the data and identifiers that metarouter provides can really form part of a brands strategy in the unknown visitor space.

Fully cloud first, with all of the compliance our customers require. Our evaluation so far has found a great product and we expect our partnership with Metarouter to be great for our customers.
What do you dislike about the product?
Early days for us, but so far it's all been great and we appreciate the support from the Metarouter team.
What problems is the product solving and how is that benefiting you?
Metarouter will allow us to understand and recognise visitors to a brands website, enabling us to develop an understanding that we can help our brands better communicate with them. We are evaluating and trialing solutions which include Metarouter and CDP's.


    Mauricio F.

The Future of Efficient Data Management

  • October 04, 2023
  • Review verified by G2

What do you like best about the product?
For us, what we like best is the mix of real-time data streaming with solid cross-site tracking, which is great for businesses growing online.
I also appreciate how seriously they take data governance. Using MetaRouter feels less like using a tool and more like teaming up with cutting-edge tech.
What do you dislike about the product?
Can't think of a thing off the top of my head, maybe their user interface could have a newcomers mode with a bit more simplified version. That said, what they offer at its core is pretty impressive and a game-changer in the world of data infrastructure.
What problems is the product solving and how is that benefiting you?
MetaRouter has been a game-changer for our business.
It nails data management with real-time streaming, strong data governance, and direct server connections. We have managed to get some powerful insights and help our customers.


    Consulting

Highly efficient and performant CDI

  • October 03, 2023
  • Review verified by G2

What do you like best about the product?
Fully first party. Wide availability of connectors. Private cloud deployment. Real time ingestion and syncronization.
Sync Injector building the ID graph. Amazing customer support team.
What do you dislike about the product?
So far nothing. The experience with both the product and the team has been amazing.
What problems is the product solving and how is that benefiting you?
Thanks to MetaRouter it is finally possible to have a full Identity Graph updated in real time.
The technlogy behind MetaRouter allows the MR tag to be deployed as a first party tag, hence not blocked by Ad blockers; as result the reachable audience drastically increases.
MetaRouter allows to be in control of data and helps with GDPR consents since it is possible to control where the data is going and what data is being sent.
Security requirements are also fully fullfilled thanks to the private cloud deployment.


    Computer Software

Innovative CDI Platform

  • September 20, 2023
  • Review provided by G2

What do you like best about the product?
As a CDP partner, we've leveraged the MetaRouters Platform and it’s been really impactful for our customers:

We love working with MetaRouter because they embed data governance into everything they do, and are best-in-breed for privacy-conscious organizations who want full control over how, where, and when their customers' data is being used.
MetaRouter gives our customers better control over their data to ultimately mitigate risk. We rely on MetaRouter to remove third-party tags for our customers and replicate that function using server-to-server events. By eliminating third-party tags that almost always collect sensitive personally identifiable information (PII), MetaRouter improves data governance for organizations as well as faster website load times and increased data accuracy.
They are also able to supercharge the addressability within our CDP and bridge the gap between anonymous and known user identities, allowing comprehensive customer profiles for hyper-targeted marketing campaigns, personalized product recommendations, and exceptional customer service.
MetaRouter's technology is extremely solid and ahead of the curve - I see big things in their future - and our mutual customers are very happy!
What do you dislike about the product?
Nothing comes to mind - if MetaRouter continues on their path of innovation, they will continue to be a breakout technology in the CDI space.
What problems is the product solving and how is that benefiting you?
MetaRouter helps us provide customer data infrastructure platform as a significant value for our customers. More specifically, MetaRouter ensures exceptional reliability even at scale. It offers unparalleled uptime and rock-solid data delivery, whether handling thousands or millions of daily events, ensuring your data is always available.


    Alex J.

Revenue generating, and highly efficient Customer Data Infrastructure

  • September 18, 2023
  • Review provided by G2

What do you like best about the product?
Deploying MetaRouter on site immediately allows you to start capturing increased traffic, can tie together cross domain visits (which is excellent for an enterprise business with multiple sites or campaign micro sites), and can also ensure data is streamed in real time to downstream end points.
What do you dislike about the product?
Not Apliccable - so far we haven't seen any issues
What problems is the product solving and how is that benefiting you?
MetaRouter enables us to collect IDs in real time in the 1st party cookie domain, and provides an identity graph which allows us to sync together multiple IDs - all server side.

What this effectively means is that you can capture more traffic than most other technology vendors can, and when we sync with CDP's we can use this to start enabling larger and more effective segmentation strategies that can be deployed to down stream tools for enhanced analysis and targeting.

This has allowed us to better monetise and use data, as well as to increase the efficacy of other tools that we work with.


    Consulting

Control + Compliance + Performance

  • September 14, 2023
  • Review provided by G2

What do you like best about the product?
MetaRouter helps our clients manage their adtech/martech/data platforms in compliance with an increasingly challenging regulatory environment, by giving them the control they need to conduct proper governance. In addition MetaRouter provides true server-to-server connectivity, which means we can decommission a lot of legacy client-side tags, which improves site performance.
What do you dislike about the product?
It can be difficult to debug specific events in real-time. For example, if you're expecting an event to sent to Destination X, but it's not actually being sent, it takes some manual work to figure out why.
What problems is the product solving and how is that benefiting you?
1. Giving organizations back the control over which data is collected and where it is sent, so that they can comply with regulations like GDPR.
2. Allowing organizations to decommission legacy client-side tags, which helps improve website performance.
3. Increasing data quality and completeness by offering a data capture setup that is less prone to tracking prevention, ad blockers, etc.


    Imran S.

Efficient and highly performant customer data infrastructure

  • September 12, 2023
  • Review verified by G2

What do you like best about the product?
MR team is very quick to take product feature requests and implement those requests
I have seen Metarouter implement so many features and upgrades in the last 3.5 years with respect to ease of access, platform upgrades to making sure we dont have any downsides, features to implement any source and destinations
What do you dislike about the product?
Nothing that i dislike about Metarouter. I hope they can acquire more customers and they deserve it
What problems is the product solving and how is that benefiting you?
Metarouter is working on solving event data schema enforcement that will make sure all downstream pipelines have visibility on the data attributes


    Internet

MetaRouter has key differentiators in the CDI space

  • May 25, 2023
  • Review provided by G2

What do you like best about the product?
The team at MetaRouter has been a pleasure to engage with. Professional and well-informed about the space and use cases possible. The platform has some exciting differentiators. The service-side aspect is compelling and attractive to those responsible for site performance. And the anonymous to known id key-chain capability is compelling too. First time I've seen this in the market.
What do you dislike about the product?
The CDI space is crowded. MetaRouter must continue leveraging its differentiators to grow and invest in the platform. MetaRouter will need to continue innovating to stand out among the competition with broader name recognition.
I'm looking forward to watching this play out.
What problems is the product solving and how is that benefiting you?
MetaRouter complements our abilities by streaming in the appropriate event data for profile enrichment. The customization for specific attributes helps tailor the data collection and avoid noise in the pipeline.


    Computer Software

Remove the friction from CDI implementation with Metarouter

  • May 18, 2023
  • Review verified by G2

What do you like best about the product?
Ease of use: MetaRouter's user interface is very intuitive and easy to navigate. The documentation is also comprehensive and provides detailed instructions on how to use all of the features.

Flexibility: MetaRouter can be used to route data to a variety of destinations. This flexibility has been very helpful for us, as we have been able to integrate MetaRouter with our existing systems (GCP + Lytics) without any problems.

Scalability: MetaRouter is scalable and can handle even the most demanding data routing needs. This has been important for us, as we have been able to use MetaRouter to scale our data routing operations without any problems.
What do you dislike about the product?
MetaRouter is a great solution. It is powerful, flexible, and scalable. I would highly recommend it to businesses that are looking for a reliable and easy-to-use data routing solution.
What problems is the product solving and how is that benefiting you?
Website page bloat, compliance, and security!
Overall, MetaRouter has been a valuable tool for our business. It has helped us to improve our data quality, reduce our data silos, and protect our data security. These benefits have helped us to make better decisions, improve our collaboration, and reduce our risk of data breaches.