Storylane
StorylaneReviews from AWS customer
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Customizable Demos in Minutes—With Smart AI and Stellar Support
What do you like best about the product?
Storylane is super intuitive to use, especially with the Chrome extension—it’s seamless to start creating demos right away. The AI features are surprisingly smart: it records audio and summarizes everything perfectly, which saves a ton of time. I also love how customizable the demos are. You can tweak the HTML formatting (which is actually fun!) and use the search-and-replace feature to quickly adapt one demo to multiple use cases.
There are also a lot of options for CTAs—whether you're directing to a URL or booking a meeting, it's easy to guide viewers where you want them. Branding is effortless, and the analytics with built-in UTM tracking are a huge bonus—our ops team loves that it's ready out of the box.
Shoutout to the CSM team—they’re incredibly fast, friendly, and helpful when it comes to customizing demos for unique use cases. It honestly feels like they’re an extension of our team.
There are also a lot of options for CTAs—whether you're directing to a URL or booking a meeting, it's easy to guide viewers where you want them. Branding is effortless, and the analytics with built-in UTM tracking are a huge bonus—our ops team loves that it's ready out of the box.
Shoutout to the CSM team—they’re incredibly fast, friendly, and helpful when it comes to customizing demos for unique use cases. It honestly feels like they’re an extension of our team.
What do you dislike about the product?
The auto-generated forms could look a little sleeker—they're functional but not the most visually appealing. Also, there are a few screens where HTML editing isn’t available, which can be a minor limitation depending on your design goals. But overall, these are pretty small tradeoffs.
What problems is the product solving and how is that benefiting you?
Storylane helps us remove the friction of scheduling a traditional demo by letting prospects experience the product on their own terms. It gives them a low-commitment way to explore key features and instantly see value without any pressure.
We also use Storylane to showcase specific use cases tailored to different personas, which helps spark interest and get prospects genuinely excited about what’s possible. The personalized demos often get shared internally across buying committees, making it easier for champions to sell the value of our product inside their org.
Best of all, we can make each experience feel unique and relevant to the prospect's needs—which builds trust and gets us further into the deal cycle, faster.
We also use Storylane to showcase specific use cases tailored to different personas, which helps spark interest and get prospects genuinely excited about what’s possible. The personalized demos often get shared internally across buying committees, making it easier for champions to sell the value of our product inside their org.
Best of all, we can make each experience feel unique and relevant to the prospect's needs—which builds trust and gets us further into the deal cycle, faster.
Great product and support team!
What do you like best about the product?
We've been using Storylane for just under a year and continue to appreciate how open they are consistently open to feedback and making updates to the product that align with user's needs. While I find it easy to use overall, we did have some issues at the beginning with user adoption, and the team was great about supporting us through that so everyone felt comfortable using it, which really made the difference in getting that initial momentum built.
What do you dislike about the product?
For larger organizations with multiple teams utilizing Storylane, the current teams folder set up is limiting. For example, if one team has created a demo, another team can't add that demo to their hub unless they duplicate it and bring it into their own team folder. This then opens the door to various versions of the same demo being out there.
What problems is the product solving and how is that benefiting you?
Helping potential clients see what is possible with the solutions we offer and different use cases.
Excellent, intuitive tool for product demos - makes the process quick and easy
What do you like best about the product?
I make customer docs, tutorials, demos, mockups all day long. We've put together some explainer videos for various product features, but those take a good bit of time and aren't easy to share on some platforms. Visuals help, and gifs, but they're not always enough to demonstrate how to use a feature. Storylane has filled in this content gap with easy-to-make interactive demos. We've building a library of demos to supplement our customer docs, sharing them in our newsletter & on our website.
What I like about using Storylane: Intuitive interface, super easy to use, editing and customization options are good. I'm able to put demos together quickly. It's a great tool for customer education & support.
What I like about using Storylane: Intuitive interface, super easy to use, editing and customization options are good. I'm able to put demos together quickly. It's a great tool for customer education & support.
What do you dislike about the product?
Have had a few issues with the pop-up button not embedding properly. I can tinker and fix it manually but it's annoying to have to do that.
What problems is the product solving and how is that benefiting you?
Customers benefit from visual explanations but we had a gap in our customer docs. Videos = too much. Stills and gifs = not quite enough. Storylane fits in that middle spot and enables to provide excellent demos for a variety of features and needs. They're easy to create, I can even put one together in a few minutes to answer a customer support question if needed.
Slick Clickable Demos
What do you like best about the product?
Ease of use, Ease of implementation, Good Output
What do you dislike about the product?
Not a lot of flexibility unless you have the HTML tier
What problems is the product solving and how is that benefiting you?
Making clickable demos of our product
Best product demo software
What do you like best about the product?
Its damn easy to create a product story in just few clicks! We use them to send to our users via email to make them understand the product easy. Their Customer support is best and supportive.
What do you dislike about the product?
Probably they should let should provide more features in the basic plan.
What problems is the product solving and how is that benefiting you?
Product demo creation is a big issue, since i need to try different software and graphic designer. Now, we using the software on our content pages and marketing automation emails to share with users.
Great time saving tool
What do you like best about the product?
Storylane makes it very easy to create interactive tours of our products. We have a whole suite of products so being able to turn around our initial demos in a short time frame was a must.
What do you dislike about the product?
Sometimes it misses steps. Not sure why but I was able to recapture them.
What problems is the product solving and how is that benefiting you?
Lead generation and trial onboarding. We now educate our customers without having to waste time on a demo call with our sales reps. Also product education has improved as we've used Storylane to create tutorials.
Transformative Tool for Engaging Product Demos and Tours
What do you like best about the product?
I highly recommend Storylane for creating interactive website product demos and tours. The platform’s intuitive, no-code interface makes it easy for our team to build and customize demos without technical skills. Embedding these demos on our site has noticeably increased visitor engagement and lead quality, as prospects can experience our product firsthand. Storylane’s personalization features let us tailor tours for different audiences, while its analytics provide actionable insights into user behavior, helping us refine our messaging. Integration with our CRM and marketing tools was seamless, streamlining our lead capture process. Overall, Storylane has accelerated our buyer journey, reduced demo fatigue for our sales team, and made it much easier to communicate our product’s value.
What do you dislike about the product?
I’d love to see even more branding customization options and additional integrations, but Storylane has already become a vital part of our marketing strategy.
What problems is the product solving and how is that benefiting you?
Storylane has helped us overcome key marketing and sales challenges by bridging the gap between storytelling and product demonstration, making it easy for prospects to experience our solution firsthand. By embedding interactive demos on our website and in campaigns, we’ve seen a significant boost in lead quality and engagement, with more informed prospects entering our pipeline
Creation and simple navigation
What do you like best about the product?
Creating the demonstrations is very simple, regardless of the format, whether by image or HTML. The end user can navigate without difficulties, which provides a very smooth user experience.
What do you dislike about the product?
It has some limitations regarding lead capture. It would be interesting to offer the possibility to create custom fields in the capture form, according to the need.
What problems is the product solving and how is that benefiting you?
We are able to demonstrate the processes of our solution without the need to provide a login and password, allowing the user to get to know the solution in depth, as well as being another entry point for new leads.
Storylane helped us boost the market knowledge of our product and save countless demo hours
What do you like best about the product?
The way that our demos look and the ability to create gifs out of those demos
What do you dislike about the product?
I'd like to be able to recreate more parts of my platform, but it's honestly pretty helpful as it is.
What problems is the product solving and how is that benefiting you?
Before Storylane, potential customers where showing up to demos without any idea of what our platform does. Now, conversations in our demos are more solutions oriented instead of general/traditional demos. Another great solution is that non-fit companies filter out themselves, saving our sales team time.
Storylane is essential for marketing
What do you like best about the product?
I absolutely love this software. I was able to set up several demos for my company site and embed them easily. I love how our sales team can use the demos too. Highly recommend to any software company!
What do you dislike about the product?
I think there could be more advanced integrations, but so far they've been nice. I especially like the integration between HubSpot and Storylane.
What problems is the product solving and how is that benefiting you?
Visualizing our complicated product and helping product marking, sales, etc. perform better.
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