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Storylane

Storylane

Reviews from AWS customer

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External reviews

1,402 reviews
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    Natalie F.

Really good for the use case it serves

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Very easy to set up and modify, looks polished and realistic to customers
What do you dislike about the product?
Not a whole lot to dislike, it's straightforward and gets the job done
What problems is the product solving and how is that benefiting you?
Easy demos to put on our website and hand to prospects to self-serve education


    Computer Software

Easy to use demo creation - get going really quickly and impressive editing

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is easy to use and to create and publish demos quickly. It did not take long to get going and integrated to Salesforce. It is particularly useful to be able to capture screens/flows and then go and edit the HTML and use variables in the flows.

Storylane's CSM has been very useful with tips and tricks and examples of other demos to draw inspiration from.

There are new features and functionality and Storylane have been open to feedback on ideas/improvements for the future.

Storylane has been a very positive tool and we've created some great artefacts for trade shows and for AEs/SDRs.
What do you dislike about the product?
It is easy to create demos but the art of creating a great demo definitely needs some planning before heading straight into Storylane. Consideration also needs to be given on how to enable users to create demo links and to use Storylane day to day to send leave-behinds for prospects/customers. The business change element also needs thought.

Having an undo feature (several steps) when editing HTML would be really useful as I've often edited/changed things and found myself stuck. I've learned to make copies before making big changes so it isn't the biggest issue. We've fed this back to Storylane and they have listened and understood the idea.
What problems is the product solving and how is that benefiting you?
Storylane allows us to give great interactive demos at trade shows. Previously we weren't really doing much apart from slide shows.

Storylane also allows us to give power to our AEs and SDRs to demo our products & services early on in the sales cycle without needing the SE team thus freeing up the SE team to focus on higher value tasks.


    Hospitality

Super easy way to bring storytelling to life

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Personalized experiences to bring a structured story of your solution to each unique person you meet.
What do you dislike about the product?
More navigation functionality to bring together various solutions
What problems is the product solving and how is that benefiting you?
solving the need of a unified delivery of explaining what we do.


    Tom J.

Great tool not just for solution consulting/sales engineering but also marketing and implementation

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
It's super powerful and can be used in a number of different ways. It's also fairly easy to learn. It has an HTML writer, you can use screen shots, you can embed videos, you can create a "Choose Your Own Adventure" etc. From my evaluation, it's the most powerful of demo automation tools.
What do you dislike about the product?
There's not much I can think of that is negative about Storylane. I've had a great experience with them.
What problems is the product solving and how is that benefiting you?
Deals that are too small to justify using an SC/SE is where Storylane shines. It also helps retain engagement throughout a deal cycle. Our poduct marketing team also leverages it for marketing material as well


    Elliott K.

Killer demos in minutes

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Incredible flexibility and capability to create stunning interactive demos. As a complex product, our ability to lift the lid on the value our platform provides is essential and with storylane it's quick, easy and impactful!
What do you dislike about the product?
Would love if account reveal data was exportable/syncable with CRM account data but otherwise great!
What problems is the product solving and how is that benefiting you?
Helping clearly demonstrate the value of our product throughout our buyer journey - it means high conversion and high impact touches at every step. Also the customer team are amazing!


    Juan Pablo A.

A Must-Have Tool for Creating Interactive Demos That Actually Convert

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
→ Easy to use
→ Fast to publish personalized demos
→ Helps marketing and sales collaborate more efficiently
→ Analytics to understand how prospects interact with the demo
What do you dislike about the product?
Minor UI glitches occasionally, but nothing that blocks productivity. They’re usually quick to fix.
What problems is the product solving and how is that benefiting you?
Storylane solves the challenge of showing our product in action without requiring a live demo or engineering resources. Before, we relied heavily on static screenshots or scheduled walkthroughs, which slowed down our sales cycle and didn’t scale.

With Storylane, we can create interactive, no-code product demos that prospects can explore at their own pace.


    Computer Software

Became a new way for us to engage with prospects and customers

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
The ability to easily create and manage 'storylane-demos' (as we call them here) for sales and customer onboarding became a defacto process for us, including leveraging their AI tools.
What do you dislike about the product?
Nothing much really, only some small details they are working on.
What problems is the product solving and how is that benefiting you?
Engaging with prospects and getting them to know our product sooner.


    Computer & Network Security

Easy to Use & Impactful Tool

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
We sell products that can't be demoed without an in-depth proof of concept. The ability to give a new prospective customer a view of the product and how it can solve their problems before they talk to a seller is a huge win.
What do you dislike about the product?
The need to optimize demos so they load and play quickly.
What problems is the product solving and how is that benefiting you?
The ability to give a potential user a real product experience without a demo environment, which benefits our new leads and accelerates deals.


    Ken U.

Great buying experience - even better as a customer!

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Very genuine, helpful and honest buying experience. Very focused on understand my use cases and fully comfortable calling out both strengths and weaknesses in the Storyane platform.

As a customer really impressed with the ongoing customer support. Feels very personalised. The platform is very much as I experienced during the buying process - no surprises. Many of the promised updates have materialised already.

Very responsive support with regular offers of workarounds where I'm trying to deliver an edge use case.

Easy to use and many great export options. This is rapidly becoming something I dip into on a daily basis to build new demos for sales and marketing.
I was surprised how simple the Storylane team made our implementation. They coordinated several training sessions more to get people familiar which the toolset than anything else. We were building demos within a couple of hours.
We've yet to complete integration but that's due to issues with our side than Storylane.
So far it's been a great experience as buyer and a customer.
What do you dislike about the product?
Sometimes it's a little unintuitive and it would be great if I could change some of the default settings for example my preferred demo format.
Lacking in access controls - so anyone can build and publish demos
A little too much friction moving between and blending different demo formats
I'd like a little more control over the presentation of demos
Would love more control on some of the GIF export options
Classifying demos could be better. At the moment it's a single level folder structure
What problems is the product solving and how is that benefiting you?
We needed to make it easier to show case how we solve customer problems. We also wanted to make it easier to communicate new feature releases.
Further we wanted to make our knowledge base more interactive and therefore more effective.

We wanted to make our demos and tours simpler for customers and prospects to see and try. We needed to boost consistency between sessions and we need to remove the friction in onboarding new staff who had limited access to resources

Before introducing Storylane everything required expensive delayed face to face meetings. demos would varying significantly. And finally demos were one and done....Our Storylanes have an extended life!


    Joel P.

Fantastic Product - Significant improvement to Sales Cycle and Training

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Storylane has been great for us for the past 2+ years. What is great is that they are constantly improving the product. The enhanced automations and ever improving AI is fantastic. The ease of use and the ability for our team members to pick up how to use the product.
What do you dislike about the product?
Some of the advanced features can get a little price prohibitive for smaller companies like ours but we understand the value they provide.
What problems is the product solving and how is that benefiting you?
Reduction in Sales Cycle Time and improving our Time to Value for our customers in training on our SaaS application.