Storylane
StorylaneReviews from AWS customer
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A great tool to show your prospects and customers awesome product overviews
What do you like best about the product?
It has become more important to our company than creating videos to showcase our product. It is much easier to update than a video, delivers a ver tailored message and is overall a fantastic tool to your marketing arsenal. Easy to use and easy to train new folks on!
What do you dislike about the product?
There can be a bit of lag when creating stories that are too long, but not really a downside since best practice would be to keep the stories relatively short.
What problems is the product solving and how is that benefiting you?
It has replaced the need for so many product videos
An easy way to create product videos fast
What do you like best about the product?
Unlike product videos if you need to make an amend halfway through it's so much easier and doesn't take ages. Also recording/capturing each Storylane was really easy and the AI voiceovers work well. I use them a lot and found it simple to pick up without any formal onboarding/training. And the integration into Hubspot makes reporting efficient for us too.
What do you dislike about the product?
Nothing that comes to mind, I've found it easy to use from day 1.
What problems is the product solving and how is that benefiting you?
We struggled to get product videos made in the past as there was always obstacles in the way but I've been able to make around 20 Storylane demos in a month.
I recommend
What do you like best about the product?
What I like best about Storylane is how easily it turns complex product flows into interactive demos. It’s intuitive, time-saving, and incredibly effective for engaging prospects without the need for technical setup.
What do you dislike about the product?
While Storylane is a powerful tool, I’d appreciate more customization options for branding and design. Occasionally, I also find that complex flows require a bit more manual tweaking than expected.
What problems is the product solving and how is that benefiting you?
Storylane helps us create interactive product demos without relying on developers, which significantly shortens our sales cycle. It allows prospects to experience the product firsthand, increasing engagement and conversion rates
Great Platform. Very Intuitive and Responsive
What do you like best about the product?
It saves time and resources for our team and promotes collaboration.
What do you dislike about the product?
More Plugins in the future would be great to see.
What problems is the product solving and how is that benefiting you?
We needed an interactive demo as a risk free incentive for our website homepage and storylane made us able to DIY it without spending a lot.
Love it!
What do you like best about the product?
Very easy to use. Great interface. Helps drive engagement.
What do you dislike about the product?
Nothing so far. Support is helpful and price is reasonable.
What problems is the product solving and how is that benefiting you?
Showcasing our SaaS on our website and system walkthroughs.
The best way to make easy demos
What do you like best about the product?
What I absolutely love is that I can get started without ever having to talk to sales. I’m immediately on the platform and can just create. It removes so much friction. We mainly use Storylane to explain complex elements in a visual way, which helps a lot for technical users, but also to showcase features and user journeys right on our homepage. It gives visitors a clear and interactive understanding of what to expect, without needing to scroll through walls of text. The creation process is intuitive, and the end result looks polished and professional.
What do you dislike about the product?
I honestly don’t have any feedback at the moment; everything just works smoothly for our use case.
What problems is the product solving and how is that benefiting you?
Instead of making videos, I can just create a Storylane to really visually guide users and show them how things work. I want to show value on e.g. the homepage as soon as possible but also we use it to explain product features.
A powerful and scalable tool for onboarding, demos, and GTM content
What do you like best about the product?
Storylane makes it incredibly easy to build interactive demos that walk users through complex workflows without needing engineering support. It has helped our team accelerate onboarding, support sales enablement, and even reduce support burden by embedding guided flows in key onboarding touchpoints. The UI is intuitive, the editor is flexible, and customer support is responsive. It’s now a key part of our GTM strategy and client education workflows.
What do you dislike about the product?
Occasionally the platform can feel limiting when it comes to very granular customizations—like fine-tuning animations or conditional logic. It also takes some time to train team members on the editing interface if they’re less familiar with web tools. However, these are minor tradeoffs given the speed of deployment and overall ROI.
What problems is the product solving and how is that benefiting you?
Storylane helps us close the gap between demo and adoption. Instead of relying solely on live training, we use Storylane to create self-paced interactive walkthroughs that empower users to explore key features without needing to wait for support. This has drastically improved our onboarding scalability, reduced repetitive support questions, and improved time-to-value for new customers. It's also helped our sales team deliver more engaging, contextual demos without engineering involvement.
And liftoff
What do you like best about the product?
Storylane was incredibly easy to get up and running with. From first moment, it was simple to create our first draft of a future publication and see the advantages of storylane.
What do you dislike about the product?
Pricing tiers jump up a lot from starter, I'd like to see a middle ground between starter and growth.
What problems is the product solving and how is that benefiting you?
We needed a method to create simple and straightforward content to raise awareness of our solution. A solution that provides a first positive experience. Also an easy demo that sales team can share with future prospect.
Perfect for marketing, sales and customer success
What do you like best about the product?
Storylane has revolutionised the way we build sales enablement, keeping things personalised whilst keeping effort minimal. With it being so easy to use, lots of the team can make GOOD Storylane demos and that has made everything simpler and quicker.
What do you dislike about the product?
It takes a bit of getting used to get things looking exactly how you want, but generally it's just a matter of practice makes perfect.
What problems is the product solving and how is that benefiting you?
Creating demos in-house, quickly and effectively that provide sales, marketing and customer support functions.
So far, so good!
What do you like best about the product?
User friendly
Easy to build demps and to deploy quickly
AI functions are useful (voiceover, translation, etc)
Good integrations with Marketo, Salesforce, etc
Good implementation support
Easy to build demps and to deploy quickly
AI functions are useful (voiceover, translation, etc)
Good integrations with Marketo, Salesforce, etc
Good implementation support
What do you dislike about the product?
Small issues around customization, but nothing major so far
What problems is the product solving and how is that benefiting you?
Storylane is helping us to further engage and educate the visitors who come to our website, as well as helping us to drive new trials.
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