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    Information Technology and Services

Alida product and service is fantastic

  • February 14, 2025
  • Review provided by G2

What do you like best about the product?
Alida has a great interface that it intuitive and easy to use and when I get stuck, my customer success manager is always wiling to jump in and help me, and teach me how to do it next time. I also love the support we get for communicating with our research group - the team at Alida make it so easy!
What do you dislike about the product?
Honestly, I've been really happy with the product and the services/support. If I had to pick something, I'd say, I wish it were less expensive, but we get the value out of it.
What problems is the product solving and how is that benefiting you?
Alida is helping us get closer to our customers.


    Linda B.

Every business needs this!

  • February 13, 2025
  • Review provided by G2

What do you like best about the product?
There's so many benefits to having an Alida community but if I had to pick what I like best, it would be that I feel more connected to my customers. We have a community of power users who are super engaged and interested in our surveys and products. It is very easy to engage with them and get feedback that will help shape our product. Every business needs an Alida community so they can work backwards from their customers.
What do you dislike about the product?
There's no real downside about having an Alida community. There's so much you can do with your community and its set up so you can build upon the community as your business changes or evolves. Only downside was setup time. This is less of an Alida problem, and more of an internal challenge. But Alida was with us every step in the process and did all they could do to help us move implementation along. While onboarding was painful (and self-inflicted), the results were well worth it.
What problems is the product solving and how is that benefiting you?
We are trying to understand what our customers love about our product and get their feedback to help us improve upon existing features or help us shape our product roadmap. Direct feedback from our most active customers allows us to build the features our customers want most.


    Raymond M.

Alida community management has allowed us to scale our Research Ops quickly

  • November 19, 2024
  • Review provided by G2

What do you like best about the product?
The team's communication is always, always best in class. They are accessible quickly through any number of channels, always willing to jump in and assist, and able to think creatively to find a solution even to unique business issues. They are amazing at predicting our needs and consistently keep our community engaged and active.
The platform itself is easy to use and I find very intuitive. Making a survey and sending it out to just the right cohort is a snap. It's also easy to pull down responses and quickly turn those into insights, whether it be a survey I launched or a quick poll put together by our community management team.
The Analytics tab has been a great way to share metrics out to wider org stakeholders as well, easing our ability to show value to those not on the platform.
I am quite literally on the platform every day and have used other big names in the industry and have really enjoyed using Alida this year.
What do you dislike about the product?
It would be helpful to have a bit more control over sending research insights off-platform, though I recognize the assocaited risks of this. And there are ways to mitigate those besides. Some of the survey building features can feel a bit redundant at times, such as always having to drag question type back from the main screen to the side panel instead of quickly adding a new question on the side panel itself.
Occasionally sales can be perceived as a bit pushy though this likely goes with the business territory.
Still, my team and I are very happy with the Alida experience and look forward to continuing this partnership in 2025.
What problems is the product solving and how is that benefiting you?
We had ongoing issues recruting and retaining niche research participants for our field of study. It's not enough to go get these people; you have to work to keep them engaged and in community. Alida continues to do that and has grown our community substantially in the last two quarters.


    Jeremy W.

A fully-featured research, VotC and community management tool

  • November 19, 2024
  • Review provided by G2

What do you like best about the product?
At Sunbelt, we use Alida for all of our VotC research using its embedded Touchpoint survey tool. We also make heavy use of the custom surveys for a variety of user research functions. And we use Alida's community management system to manage a group of over 700 research participants. I've found that it's relatively easy to use and effective in those roles. I especially appreciate the prompt and dedicated customer service we receive from our rep, which made implementation and integration straightforward. We use Alida daily for customer research.
What do you dislike about the product?
Most of Alida's functions work as needed, but their user interface is a little idiosyncratic and takes some getting used to. The biggest issue I have at the moment is with the reports available in surveys. They have their old "classic" reports and new "modern" reports which are gradually phasing out the old ones – but both have strengths and weaknesses, and neither do everything we want it to. For instance, you can't see verbatims in classic reports, but modern reports don't support all question types. So I find I'm constantly hopping between them and synthesizing the data myself. Other than that, it's been a very useful tool.
What problems is the product solving and how is that benefiting you?
Alida allows us to get monitor feedback from our customers and measure the health of our user experience via a UMUX-Lite survey. It also enables us to run ad-hoc customer research through its survey tool.


    Karly Jean L.

Easy to Use with Great Support, but Limited Survey Customization

  • November 19, 2024
  • Review provided by G2

What do you like best about the product?
It's been almost 6 years since I started using Alida, and I have seen huge improvements since then. The surveys are really easy to setup and the documentation is very helpful. Our success managers are really experienced and ensures that our projects are running smoothly and recommends best practices for us to drive out better insights with our studies.
What do you dislike about the product?
If there is one thing that I'd like Alida to improve on, it will be the user interface for survey takers. The spaces are too wide. There is almost no option to customize the entire look and feel of the survey; as compared to the other survey platforms that we use there is no available CSS and HTML scripting in Alida. Also, some of the question types needs to be purchased separately.
What problems is the product solving and how is that benefiting you?
Alida is a really great tool as it helps us connect with our customers easily. It enables us to ask quick questions whenever we need to decide on something quickly wherein we need our customers insight on the matter.


    Brooke G.

A vital VoC tool for our organization

  • November 18, 2024
  • Review provided by G2

What do you like best about the product?
Alida is enabling us to bring the voices of our customers into decisions we are making. It is an intuitive, easy-to-use tool and we're able to gather feedback quickly.
What do you dislike about the product?
Clunky reporting, but improvements have been made and they seem to listen to their customer's feedback and enhancement requests.
What problems is the product solving and how is that benefiting you?
Alida helps us validate decisions and projects we're working on to improve patient and family experiences.


    Broadcast Media

Excellent Service, great product

  • November 18, 2024
  • Review provided by G2

What do you like best about the product?
Great service from rep, always willing to help us learn
What do you dislike about the product?
Software takes time to learn, I need to spend extra time learning changes
What problems is the product solving and how is that benefiting you?
Knowldege about our customer and the ability to shift with their needs


    Sports

Long-term Alida Client

  • November 18, 2024
  • Review provided by G2

What do you like best about the product?
The overal service provide is outstanding. The platform is user friendly and they continue to grow the UI keeping ahead of the industry standard.
What do you dislike about the product?
While there is a plethora of help and training docs and videos, it can be a bit overwhelming and hard to search for what you're specifically looking for.
What problems is the product solving and how is that benefiting you?
As local networks & a streaming app, having a panel of our actual viewers & users is super benefical to our overal business.


    Rachel K.

High Value Partnership with Alida

  • November 15, 2024
  • Review provided by G2

What do you like best about the product?
Love the quick turn-around DIY approach which enables cross-functional team members to easily run their own targeted surveys. Alida is our "go-to" for many VOC research needs, from brand messaging to product development and most recently for ethnographic research using a combination of their survey platform and video discussions. Further, Alida's customer service team is one of the best I've worked with - super responsive, knowledgeable and interested in understanding our needs to help drive our business.
What do you dislike about the product?
I can't think of anything I dislike about Alida. As long as we continually monitor our panel and keep them engaged, then we get the high quality responses and feedback we need.
What problems is the product solving and how is that benefiting you?
Product design optimization, new concept sentiment, brand messaging and logo development to name a few. Having our panel to pulse as needed is invaluable in saving time and money compared to running custom research projects.


    Entertainment

Very helpful platform + partner help

  • November 14, 2024
  • Review provided by G2

What do you like best about the product?
I love how easy it is to recruit users to the panel and manage them once they're in. Very easy to send comms and see demographic make ups.
What do you dislike about the product?
The UI could use some beautification, but it's still usable as is.
What problems is the product solving and how is that benefiting you?
User panel management, survey sending