Alida Research Platform
AlidaExternal reviews
130 reviews
from
External reviews are not included in the AWS star rating for the product.
Insights Made Easy
What do you like best about the product?
The best thing about Vision Critical is that their software allows for extremely quick turnaround. Sometimes, working with a 3rd party to conduct ad-hoc research can be costly and time consuming. This is not the case with Vision Critical. Their Sparq software (and recently-introduced Sparq Next Gen), gives me the ability to have full ownership of designing a study as simple or as in-depth as I'd like without having to worry about cost.
As a client, their customer relationship management is second to none. Their team is proactive, and any issues I've had are always addressed and resolved promptly - even during non-business hours.
As a client, their customer relationship management is second to none. Their team is proactive, and any issues I've had are always addressed and resolved promptly - even during non-business hours.
What do you dislike about the product?
As a beta tester of their new Sparq Next Gen software, the only drawbacks are that a few features that were once available in Sparq are no longer available in Sparq Next Gen, such as built in tests for statistical significance and some filtering options when reporting; that being said, Vision Critical has been steadily introducing more features to Sparq Next Gen, so I am confident that these specific ones will eventually return.
What problems is the product solving and how is that benefiting you?
Vision Critical gives us the ability to supplement some of the larger-scale longitudinal research we conduct. If a question or issue arises about a specific topic, we can then turn to our insight community to get some in-depth, actionable insights that might be missed on a traditional brand perception or customer experience survey.
Recommendations to others considering the product:
An excellent choice for conducting custom research on the fly!
showing 61 - 61