I use the product to manage content and an online store for my client. I also use it for my projects and apps for artificial intelligence.

Automation is the most valuable feature of the product. The product is very easy to use and flexible.

The import and export schema of the database should be improved. The product should improve the Spanish translation. Half the service is only in the USA. It would benefit me and my customers if it were in Europe.

I have been using the solution since 2018 for four years.

The solution is very stable. I rate the stability a nine out of ten.

I rate the product’s scalability a seven out of ten. There is a limitation in the number of elements in the database and the ability to back up data. Around 16 to 20 people use the product in our organization.

I am in touch with support through email.

I was using other solutions like Google One, but it was not good.

The initial setup is very easy. The implementation takes no more than two days.

The product is cheap for me. The product would be expensive for customers with only one application or database. There are no additional costs associated with the product.

I am using the latest version of the product. I have a lot of customers. I love the tool. Overall, I rate the solution an eight out of ten.

I primarily support communications organizations using Airtable’s enterprise version for workflows involving master calendars, content and asset repositories, media CRMs, social media planning and publishing, tracking performance/metrics, and more. Additionally, I use it for managing my business (e.g., invoicing, tracking clients, etc.). It has many different use cases.

Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations. It can serve as that single source of truth reflecting real-time updates, which is a common pain point for my clients whose communications plans are constantly shifting and evolving. It's always enjoyable when I first introduce Airtable to a group of communicators, and they have that "light bulb" moment of realizing its true potential for their workflows. However, one of the cons and pros is its flexibility and customizability, which can be overwhelming for those who don't consider themselves technically savvy or lack time to learn about all it has to offer. While there's a learning curve and setup required to make it truly useful and automated, once you overcome that, it can be a powerful tool for both small-scale and large-scale businesses.

The most valuable feature of Airtable is enabling users who might not have otherwise been interested or able to use a relational database in a way that is user-friendly and relatable. The grid view makes it feel relatable, as most users have opened an Excel worksheet at some point in their lives, and the ability to link records across tables to summarize and report on your data is the foundation of its power. Additionally, I'm a big fan of some of the newer features Airtable has added since I first started building bases: automations, record templates, default options for single and multi-select fields, and conditional formatting for interface forms. These are the features that stand out to me when proposing new builds or recommending updates to existing bases for clients.

Reporting, specifically anything involving exports, could be improved. The recent rollout of interfaces, and visual presentations of the underlying data, was a great step in the right direction to make reporting more executive-friendly. More work needs to be done to make it more user-friendly to get your data out of Airtable in simple and clean ways. It can be overwhelming for teams who may not be familiar with the backend and are faced with numerous formula fields or lookup fields to be able to summarize their data in a way that can be exported. Additionally, there is work to be done for users to be able to design exports of data groups for reporting purposes. The good news is that Airtable is actively working to improve exports.

As I mentioned, I’m a big fan of Airtable Automations. That said, there is an opportunity to streamline duplicative automations by adding a trigger that covers both matches and updates. Currently, you need both a matches XYZ conditions trigger for an automation and an updated record trigger for an automation to capture when something is first created and then when it's updated. This means two separate automations to keep the same field/output updated. Airtable releasing a trigger that captured both the creation and future updates would be super handy and cut down the number of automations needed to maintain data accuracy for this example.

Another feature I'd like to see is an easier way to self-link within tables. When you link records across tables, the link is automatically created within both records, but self-linking within a table requires manual linking and/or the creation of a complex automation to do it for you. It took several hours to come up with a suitable workaround to capture when a parent record changed in the child record’s linked field. In an ideal world, you would use two different tables, but then you hit the challenge of plotting those two tables on the same calendar, which has its own set of more technical workarounds.

I started using Airtable in 2017. Personally, I use the Pro version, and for my clients, I’m using the enterprise version.

It is a stable solution. I would rate it a ten out of ten.

I would rate the scalability a ten out of ten.

If you are an enterprise customer paying for a lot of licenses, I would give them a ten out of ten. That makes up the bulk of my experience interacting with their service and support. However, it is often shared across Airtable communities and forums that the level of service and turnaround time drastically varies based on how much you’re spending with Airtable.

The initial setup of buying a license and creating an account is straightforward. License pricing is reasonable. As I mentioned above, building bases is more complicated, as it takes planning and resources.

I saw an ROI.

Several competitors were evaluated back in the day when I first started using Airtable, but none offered the flexibility, customization, and scale of Airtable at the time. More recently, one of my clients even went through a rigorous RFP process of current options and landed on Airtable for similar reasons.

Due to the flexibility and customizability of Airtable I highly recommend leaning on someone from the sales or support team to help you mockup a base example related to your use case. It appears as a blank slate when you create a new base, and a quick mockup would help with understanding how it actually works. It's in Airtable’s and the purchasers’ best interests to get to that "light bulb" moment quickly, especially for individuals who are new to Airtable or who have only worked with older versions and might not be familiar with all its capabilities. It is hard to fully appreciate the power of Airtable for your needs by clicking through their website or opening up some templates.

Overall, I would rate it eight out of ten.

I have a machine shop, and I use Airtable to manage the day-to-day workflow of my machine shop. When I initially started building it, other companies in advanced manufacturing approached me to build similar systems using Airtable and other API-friendly apps. So my business is two-fold, wherein I have a machine shop, and I do Airtable consulting. I build systems for companies in various industries using Airtable as a central hub.

The scripting extension enhances the things that you can do with Airtable.

It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher. It would also be nice if the record limit of 250000 records per base on enterprise accounts was ideally higher.

The solution should provide the ability to share editable access to your base without incurring a cost for each new user. The way I get around this with most use cases is to use a third-party app to create portals to share data from an AirTable base where the external users need to edit it.

I have been using the solution for four years.

Airtable is a stable solution, and I rate it a nine out of ten for stability.

Sometimes, depending on the type of business you're dealing with, scaling may be record intensive. So if that is the case, then there's a limit to the number of records you can use for the Airtable. Concerning the actual users logging in, you can have unlimited read-only users without incurring extra costs. Once you reach the point where you have ten users, Airtable will typically send an email to get you to upgrade to the enterprise account. That varies in price depending on the number of users you would have. You have to contact and work with somebody from their sales team, and they will quote you a unique price based on what you need.

Airtable's technical support is fine. We contact technical support, and they get back to us via email. Sometimes, they'll do a screen share and send you a little video to assist with troubleshooting or work through a new feature.

It's very easy to do the essential things in Airtable. However, connecting Airtable and other apps via their API to more sophisticated automation with scripting gets a little more complex. That's where my customers hire me for Airtable development and consulting. The initial setup of setting up a basis, creating fields, and building interfaces are relatively easy.

Airtable's deployment time depends on its complexity. The initial build for complex bases and systems I set up for large companies would take three to four weeks. After that, it would be adding additional features. But then I've had people with something simple that takes a few hours.

I rate Airtable a nine out of ten for its initial setup.

Airtable's pricing depends on the plan that you're on. They have a free plan with limited features. Then they have a pro plan, which most users are on and costs $20 per month per user. So if you have five users, it'd be $100 per month. If paid yearly, there's an enterprise plan with significantly more features and record limits. Somebody was recently charged $8,000 a year for eight to ten users. Those are specific contracts with Airtable based on your business. You would have to go through their process and get quoted at a price.

Overall, I rate Airtable a nine out of ten.