Automations and integrations enable efficient data management
What is our primary use case?
I use Airtable as a database to store information and perform automation with scripting.
I use Airtable to get leads from my Pipedrive account to store in the Airtable base. I use it to track speed to leads of my sales personnel. For example, when a client calls, I use it to know exactly the time they take to answer that call. I also use it to document processes. We have a calibration company, so we save our information, such as the tools we use, the last calibration date, expiring dates, and so on. We use automation to remind us when particular equipment will expire for recalibration. Those are some of the things we do with Airtable. We can send reminders to different departments that are responsible for that.
I have integrated it with Google Workspace. If our equipment is due for calibration, it is integrated with Gmail, so we can send the due dates to the team responsible for recalibrating the equipment. It can also send notifications through Slack to different departments that are responsible. I have done that integration before.
We use Pipedrive for our CRM, and instead of typing different customer names inside Airtable, we now use webhooks to connect it to Pipedrive. Pipedrive sends the information to Airtable and it automatically populates in the Airtable database. Instead of manually calculating the speed to lead for each sales agent, it does it automatically, which reduces error and improves efficiency.
What is most valuable?
What I appreciate about Airtable is its ease of use and automatic saving feature. When using Microsoft Excel, you might forget to save your documents, but with Airtable, it saves automatically. You can also perform complex tasks that might not be possible with other platforms such as Excel. You can add PDF documents, perform basic automations, and even do scripting with Airtable.
Airtable has really benefited us in document storage. You don't need to search for different documents everywhere. Everybody has a particular base for different purposes, so you add information to those bases and anybody can access it at any point in time anywhere in the world.
It has helped us by eliminating the need to carry our systems around. You can log in from anywhere in the world, access your account, and work with it anywhere.
What needs improvement?
I would love them to improve by adding tutorials, especially for scripting, and provide good documentation. We need comprehensive documentation for Airtable. If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user. This becomes problematic because if I invite somebody and that person needs to invite another colleague who isn't nearby, it incurs extra costs. If they can implement a fixed cost structure, it would be better. They're overcharging for invitations. If they can reduce that, it would be really helpful, as I shouldn't need to share my password. It would be beneficial if users could invite others when needed.
For how long have I used the solution?
I have been using Airtable for roughly five months.
What was my experience with deployment of the solution?
There was no challenge at all with deployment. You just need to authorize Airtable to access the necessary components it's supposed to access. There are many tutorials available that can help with setting up those authorizations.
What do I think about the stability of the solution?
Airtable runs smoothly. I haven't encountered any issues regarding its stability.
How are customer service and support?
I haven't discussed any challenges with their customer service team.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I haven't used previous solutions, but I use Rippl Cloud and pay approximately $3 monthly for their server hosting.
What was our ROI?
We have seen a return on investment, especially with the automation capabilities. I don't need to employ someone for manual data entry. I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations, instead of employing someone to do that manually.
What other advice do I have?
I chose Airtable because you can build an interface with it and automate processes with many features. Unlike Excel, which I've used previously, you can't perform most of these functions. With Airtable, there's much to achieve, including creating user interfaces and forms. This is particularly useful for job postings or advertisements, as people can fill out forms and their responses automatically populate your database.
Airtable is hosted in their own cloud. It's different from n8n, which you can host yourself or with another cloud service provider. Airtable can only be hosted with their service.
For automation, I use n8n and Zapier, but I primarily use n8n because it's more cost-effective than Zapier. This is my first experience with such a platform, having started five or six months ago.
On a scale of 1-10, I rate Airtable a 9.
At the forefront of data management innovation
What do you like best about the product?
The ability to keep track of all of our content, production timelines, and using automations to automatically push content through cross-platform teams in real-time has been transformative. I cannot speak highly enough about this tool and how it’s saved our company time, money, and given us the opportunity to scale up content creation.
What do you dislike about the product?
The only thing I can think of is being able to de-duplicate records in an easy and fast way.
What problems is the product solving and how is that benefiting you?
Creating one source of truth, keeping track of budgets and spending, tracking content production from concept to fruition, and integrating with other teams.
Great Project Management Capabilities
What do you like best about the product?
The ability to work across multiple teams with different interfaces and views that make it streamlined for each team to see only what they need.
What do you dislike about the product?
Nothing right now! Excited to use some of the new features!
What problems is the product solving and how is that benefiting you?
Cross team functionality, task assignment, team consolidated communication
Awesome and easy to use
What do you like best about the product?
It takes a short time to go from idea to product!
What do you dislike about the product?
It’s a bit limiting for niche and complex use cases
What problems is the product solving and how is that benefiting you?
Custom CRM
A great way to track project progress
What do you like best about the product?
It's an incredibly helpful app that allows our editorial team to track the exact status of each project/article we're writing. We have also integrated Airtable with our third party CMS so we have all the crucial details about the project being fed between two applications.
What do you dislike about the product?
Lack of full mobile support for Interfaces.
What problems is the product solving and how is that benefiting you?
Airtable keeps our editorial lineup grouped together in an easy to digest way.
Airtable review
What do you like best about the product?
automation of workflows
single source of thruth
What do you dislike about the product?
Getting teams to adapt to change specially AI
What problems is the product solving and how is that benefiting you?
Single source of truth
EASE OF ORGANISATIONAL CENTRALISATION
What do you like best about the product?
Able to update everyone centrally
Cross organisation intergration
Real Time updates
Automate emails and Slack messages
What do you dislike about the product?
The web version glitches sometimes and asks to be reloaded, sometimes mid- update.
What problems is the product solving and how is that benefiting you?
Centralisation
Cohesion
Automation
Task follow-ups
Great platform for building your business operations!
What do you like best about the product?
Airtable has done a ton of work to make a seamless platform to build your business needs. The data tab gives you full scope access to a relational database, in a familiar spreadsheet like interface to start. You can use it as simply or as complex as you need to. With the automations tab you can build out business processes and with the interface tab you can create full on business applications for your team.
What do you dislike about the product?
The customer facing elements could use some improvement. Forms are the simple way of getting input from third parties but are limited in capability and logic - you need to use something along the lines of Fulfill to bridge the gap.
What problems is the product solving and how is that benefiting you?
Building operational workflows on top of our data.
Review of Airtable
What do you like best about the product?
What I like best about Airtable is how it combines the simplicity of a spreadsheet with the power of a database. It’s super intuitive, customizable, and makes it easy to organize complex projects without feeling overwhelming.
What do you dislike about the product?
Sometimes Airtable can feel a bit limited when managing very large datasets or complex relational structures. It’s great for lightweight workflows, but scaling up can get tricky without advanced features or integrations.
What problems is the product solving and how is that benefiting you?
Airtable helps us organize complex projects without the chaos of traditional spreadsheets. It combines the flexibility of a database with the simplicity of a spreadsheet, making it easy to collaborate, track progress, and adapt fast. It’s been a game-changer for team alignment and workflow clarity.
It is a super useful tool if you need to manage accounts
What do you like best about the product?
Overall, everything works great. This platform is super easy to use, you don't need much time learn how to use it. We love Airtable's excellent automation and linking features. I like that it's highly customizable and has many templates available to get you started.
What do you dislike about the product?
So far, I haven't had any complaints or issues. Thanks to this platform, automating repetitive tasks and connecting our data to other platforms has been a piece of cake, saving us a lot of time and manual work.
What problems is the product solving and how is that benefiting you?
I've used Airtable in my various roles and for a variety of tasks. It helps me keep my projects organized and focused. It allows me to invite different stakeholders to learn about the development stage of our projects.
