What do you like best about the product?

Airtable makes it easy for non-technical people to post, control, and work with their company's data. We've been working with Airtable for just under a year now, currently on the Business plan. Our organization has around 25 people, and we have a lot of bases. It's been a huge upgrade over our history of using CRMs as data management tools, and we've fully replaced tools like Trello. We set a major goal last year to unify our divisions and workspaces to use a single source of truth, and Airtable has generally been perfect for this goal.

Interfaces - Interfaces are generally great! They give us a means to build custom business logic and interactive pages without too much fuss, no code needed. Interfaces in their current form are good for nearly everything we need and make our employees more effective, obscuring out the spreadsheet-like base for a more familiar SaaS dashboard like experience.

The ability to create public views without adding seats has been great. If we need to share information about our products with contractors, customers, etc, we can do this safely.

AI fields are generally good under specific use cases. For example, if you needed to translate a product description to Spanish, or parse out the first and last names from a messy full name field where traditional techniques are unreliable.

Realtime collaboration features - Bit of a pro and a con. Text fields are collaborative, like a google doc. This is great if multiple people are collaborating on assets, eliminating the annoyance of saving work constantly. The downside is that this makes webhook based change triggers impossible without custom infrastructure. More on this in the dislike section.

Native twilio text sending automation actions have been a huge time saver.

What do you dislike about the product?

Monthly automation limits, unbelievably low automation limit per base, native automation editor doesn't solve the majority of the problems we have without exfiltrating to a third party platform like n8n or pipedream. Ability to run custom scripts helps a lot, but the automation limit is a hard thing to work around without two-way sync.
Too many features locked behind paid plans

Interfaces are generally good, but the inability to inject custom JS/HTML makes me hesitate to use interfaces for complex projects. I've built many websites that use the API to interface with data because interfaces just aren't robust enough.

Difficult to work with webhook behaviours - Because the updates to records are realtime, it's not straightforward to rely on webhooks to notice changes to records as one would do with most other tools. It can be done, but airtable sends the webhooks as chunks of changes, so it's on your developers to parse out the changes over time that you may need for analytics or triggering workflows in third party platforms. We're unfortunately limited to techniques like clustering and polling to observe changes, potentially restricting execution speeds when we're working with third party tools to get around the issues with native automations.

Omni - Lately, Airtable's been pushing their upgraded AI agent, claiming it's capable of building business-ready automations, bases, and interfaces. This has been entirely untrue in my experience. Every single time I've used Omni, it's either been incapable of performing the task or built something that simply doesn't work or build infrastructure that you can't work with long term. The pressure to use Omni continues to increase with every update, and every time I try it again, it fails.

Recent UI changes - Bit of a sore subject for those in my organization who build stuff. When you're working with multiple bases, it used to be pretty easy to tell which one you were in based on the header color. This has been removed, making more room for the unhelpful Omni tool.

Record Limits - Not a problem for our organization so far, but this may make certain projects not feasible.

Portals are too expensive - Portals is a feature intended to allow you to share the ability to see and edit base data without paying for a full seat and maintain branding, which is excellent! Unfortunately, it's very expensive and therefore makes little sense competitively. Much of what we would be interested in using Portals for, we can't justify because of the price. Instead we work around it with tools like Fillout or Softr.

What problems is the product solving and how is that benefiting you?

The big reason we switched to Airtable was to create a single source of truth on projects and deals. Records and information that are shared and need to be atomic across multiple divisions. To this end, it's been perfect. It's also flexible enough to work with every other system we've needed it to work with, if you're able to build custom scripts.

What do you like best about the product?

The ease of updating that as soon as you enter info , it saves. YOu dont need to pres save....

What do you dislike about the product?

the new styling its very hard to see what view you are on and buttons and check boxes are hard to see. I wish tehre would be an easier way of making parent records

What problems is the product solving and how is that benefiting you?

keep ing things neat and organized

What do you like best about the product?

I have been using AirTable for over 4 years now. I use it in my current role and it helps keep me organized. I like the way that I can customize it to my needs. It's worth the paid version.

What do you dislike about the product?

I wish there was a better way to toggle between dashboards and reports.

What problems is the product solving and how is that benefiting you?

Keeping information neat and organized

What do you like best about the product?

The most helpful tools within Airtable have been the extensions and the conditioning that I am able to do. Airtable is super user friendly and the implementation was a breeze.

What do you dislike about the product?

So far, I have not found a downside of Airtable.

What problems is the product solving and how is that benefiting you?

Airtable has made our project management process so much easier. We were using excel sheets for project plans when I first came into project management and Airtable has made our team much more efficient.

What do you like best about the product?

The automated linkage across tables.
I used many different database tools and the primary key and foreign key process was always a hassle. Airtable removed that frustration with the very intuitive “link to another table” action.

What do you dislike about the product?

There isn’t much not to like about Airtable, but I do wish the prices per user was a little more equitable. Having one price for every license just makes the App unaffordable for business application.
Lastly, I wish Airtable would allow for Forms to promulgate across the base. Yes, I know there are work around like creating a master table with the one form for inputs, but that’s very time consuming and requires doubling up some work.
I wish a Master Form could be created to populate all associated data in one place and each table be populated from that one Form.
As we know, you can only create one form per table.

What problems is the product solving and how is that benefiting you?

Airtable is a great way to segregate date for the team to review and work from.

What do you like best about the product?

Airtable is very powerful when it comes to managing data and creating views of that data.

What do you dislike about the product?

There's a bit of a learning curve when it comes to things like rollup, lookup fields, etc. But once you understand those you realize how much more powerful airtable is than a standard spreadsheet.

What problems is the product solving and how is that benefiting you?

It gives me a place to keep all my high-level business metrics, separate from my actual app.

What do you like best about the product?

The flexibility of Airtable has allowed me to patch our operational system gap left by less flexible off the shelf saas products without having to use any developer resource.

It's easy to get up and running, and transferring data in with csv is a great option. I now use this daily to run key aspects of our companies operations.

I also like the slack integration to keep our team engaged with what is happening in the company.

What do you dislike about the product?

I'd really like some backup options, at the moment if we were to lose the data in Airtable that would be have quite an impact on us and I'm having to manually download every table of data at the moment for backup.

What problems is the product solving and how is that benefiting you?

Helping to plug operational system gaps. It means that everything we are doing is systemised and traceable, reducing mistakes and improving company-level productivity.

What do you like best about the product?

Airtable has truly transformed the way we manage projects and events. What I appreciate most is its comprehensive functionality that goes far beyond a simple spreadsheet. Unlike Excel, Airtable combines the power of a database with the ease of a user-friendly interface, making it an indispensable tool for both data management and collaboration.

One of the standout features is the ability to capture data through professional-looking forms. This not only elevates the experience for participants and stakeholders but also ensures that the information is collected in an organized, structured way.

What makes Airtable even more powerful is its robust integrations. From automatically replying to people when they submit a form, to creating calendar invites, sending follow-up emails, and handling countless other tasks, Airtable streamlines processes that would otherwise require multiple separate tools. These automations save valuable time and reduce human error, which is especially crucial when coordinating events or managing complex projects.

In my experience, Airtable has made event planning and project management significantly easier and more efficient. It consolidates tasks that used to be fragmented across different platforms into one centralized hub, giving us the flexibility and confidence to execute projects smoothly.

Simply put, Airtable is far more than a spreadsheet substitute—it’s an all-in-one productivity and organization platform that empowers teams to work smarter, not harder.

What do you dislike about the product?

One challenge I’ve experienced with Airtable is not with the platform itself, but with the learning curve and the sheer breadth of functionality it offers. While the advanced integrations—such as calendar invites and automated email replies—are incredibly powerful, at present only one member of our team has the expertise to build them out, which sometimes slows adoption for the rest of us. Additionally, Airtable’s depth means that our advanced user often adds robust features that can feel overwhelming for novice users to keep up with. In many ways, Airtable is almost too powerful. I would love to see more streamlined training tools, quick-start guides, or templates that help flatten the learning curve and make it easier for all team members, regardless of experience, to maximize the platform’s full potential.

What problems is the product solving and how is that benefiting you?

Airtable is helping us manage and facilitate our largest projects and events all in one place. The greatest benefit has been the ability to create events and instantly send calendar invites and follow-up emails with just a click. This level of automation has streamlined our processes, saved us valuable time, and ensured that nothing falls through the cracks.

What do you like best about the product?

The UI is great and they continuously work on it as well. The speed of loading between bases and within information and connecting to other bases is great as well. They are not stagnant and look at ways to improve the product over time. I love the automations, interfaces, and as of now the new UI.

What do you dislike about the product?

The pricing structure versus the features. It seems like some features should be part of different pricing tiers and sometimes dont understand what tier i need to be on to access that feature. Also would like to have better data validation within fields that expands to interfaces.

What problems is the product solving and how is that benefiting you?

Centralized Management, Version control,

What do you like best about the product?

I like that airtable lets me mix spreadsheet with light project management, and it is very customizable.

What do you dislike about the product?

It can be trickier in the beginning as small things seem easy but are more complicated such as moving data between bases. The price is also high when you go with more features.

What problems is the product solving and how is that benefiting you?

It helps me keep my project information all in one place instead of being scattered. it saves a lot of time for me while tracking the project status.