Airtable
AirtableExternal reviews
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Excel on steroids, but not the most robust
What do you like best about the product?
Airtables great for data tracking, recording, and it has an awesome UI. Its simple and easy to learn, its automations are powerful and can do so much. My favorite thing about it would be the linking of tables because it allows for lookup fields which helps segment data so well.
What do you dislike about the product?
Downsides are few but they're there. One issue for me is how some automatons can't pull from certain fields. Often I'll have to create a new formula field that's just '={field]' for the automation to be pointed at in order for it to work. automations also can't delete records, which would be helpful. We try to use Airtable as a pseudo BI interface, but when we're storing data for a record for a particular date, it boxes us into that date. We can try to aggregate that info in other formula columns, but that makes it hard to filter for non-advanced users. I know the data is static but if there was a way to add some level of dynamic to it based on a date field or a specified user input, that would be incredible.
What problems is the product solving and how is that benefiting you?
Our problem was that we we're selling a ton of products with no live catalog, everything was living in various excel sheets. Airtable gave us a collaborative platform where every team could log their data and share it across tables. This central location has allowed us to further automate and collaborate on various workflows to increase efficiency and better optimize how we work.
The best tool to manage projects
What do you like best about the product?
One of my favorite things about Airtable is how often they roll out updates based on what the community wants. It feels like they’re really listening and constantly improving. I also really appreciate the level of quality control you can have over your data. There are so many different ways to organize and use the information—plus, automations and syncs have saved me so much time on repetitive, manual tasks. It's a great way to empower associates and managers to find efficiencies in the mundane tasks of their jobs.
What do you dislike about the product?
If I had to pick a downside, it’s that the platform can be overwhelming to teach to others. There’s definitely a learning curve, and it’s not something most people can fully grasp in just an hour. It really takes hands-on learning to “get it.” A lot of the resistance I’ve seen is more about people’s hesitation to dive into something new, but once they do, it’s absolutely worth it.
What problems is the product solving and how is that benefiting you?
Airtable has really helped streamline communication across our team and keeps everyone organized. Instead of juggling multiple tools or endless email threads, we can manage everything in one place—which has made our workflows way more efficient.
Airtable Understands Project Managers
What do you like best about the product?
My favorite things about Airtable are that you only need to add data in one place, you can adjust the data in multiple places, and you can create multiple views depending on who needs to see the data! Makes my life so much easier. Plus, I've started to really use interfaces, and that's been a game-changer. I use it for every project!
What do you dislike about the product?
Some of the automations could be easier/more intuitive. Otherwise, I'm pretty happy with it.
What problems is the product solving and how is that benefiting you?
Data duplication -- We no longer are creating multiple spreadsheets with old data, but rather creating one base and collating all information there. It significantly reduces the headache of "is this still up to date? is it still relevant?".
Exceptional Product!
What do you like best about the product?
Airtable is the best database software I have ever used. The functionality is fantastic, from the intuitive design, to the swift loading of tables, to the effortless saving and backing up, to importing and exporting, to filtering and sorting data, it offers extensive utility for novice users all the way to advanced users.
What do you dislike about the product?
I have had very positive experiences with Airtable. If there was one thing to improve, I would like to be able to export all of the tables at once, rather than each table individually.
What problems is the product solving and how is that benefiting you?
We use Airtable as a single platform for collecting, tracking, and reporting on a wide number of variables, such as dates of activities, numeric values, and deliverables. Its ease of use makes it seamless to both enter and extract what is needed.
A luxurious walled garden
What do you like best about the product?
If I’m curious about a topic or have an idea I want to explore, the first place I go is Airtable. I’m not a data scientist—I work in marketing—Airtable strikes the perfect balance of accessibility, flexibility, and power for my role. I’ve used it to spin up everything from proof-of-concept projects to public, production-ready tools in under a week.
Airtable excels at managing structured data, enabling workflow automation, and offering intuitive visualizations—in a way I haven’t encountered with other tools in this space. It empowers non-technical users like me to build powerful solutions without needing a developer.
Airtable excels at managing structured data, enabling workflow automation, and offering intuitive visualizations—in a way I haven’t encountered with other tools in this space. It empowers non-technical users like me to build powerful solutions without needing a developer.
What do you dislike about the product?
Sharing interfaces, views, or forms with coworkers who don’t have an Airtable account is frustrating. I understand the business model behind gating these features, but it creates a barrier to entry that many of my colleagues aren’t willing to cross.
What problems is the product solving and how is that benefiting you?
Airtable fills a critical gap in developer resources on my team. It allows me to quickly validate ideas before committing time or technical resources. I also use it for internal dashboarding and lightweight data management, which keeps projects moving without bottlenecks.
Airtable pilot for Project management.
What do you like best about the product?
Database mindset: Supports multi-table relationships and one-to-many links, capable of building complex data models.
Varied Views: Kanban, Gallery, Calendar, Graph views to intuitively present data relationships.
Flexibility: Rich field types (e.g., multi-select, linked records, dropdown lists), suitable for unstructured data.
Varied Views: Kanban, Gallery, Calendar, Graph views to intuitively present data relationships.
Flexibility: Rich field types (e.g., multi-select, linked records, dropdown lists), suitable for unstructured data.
What do you dislike about the product?
Not ideal for complex project management: limited Gantt capabilities （no label customization）,
supports only three levels of task hierarchy （Tiers）; performance may drop with large datasets
supports only three levels of task hierarchy （Tiers）; performance may drop with large datasets
What problems is the product solving and how is that benefiting you?
For multi-table relationships and dynamic dashboards (e.g., CRM, product roadmaps).
Airtable is an essential, couldn't-do-my-job-without-it tool
What do you like best about the product?
The relational database. The ability to create relationships between multiple data sets in either the same table or another table in my base is what makes Airtable the essential tool that it is for my work as a video editor and asset manager. Before Airtable the question "how many videos do you have which mentions x, y, or z" would take me a full business day to answer. With Airtable it can take seconds. I also love Interfaces. I work with many colleagues who are not video professionals and need visual aids to help them understand video analytics, engagement data, the production process. The easy-to-create visuals available through Interfaces and made me a hero in more than one meeting. Speaking of easy, Airtable is incredibly intuitive and easy to use and feature packed. There's never been something I've wanted to do with my data that Airtable couldn't achieve and achieve easily. I should also mention that I use Airtable every day at work to map out production schedules and manage asset libraries.
What do you dislike about the product?
The mobile app. I've been waiting for years for it to become useful and include a thoughtful design, and it hasn't changed since I started using Airtable in 2018. A lot of white, useless space. I'm also not a fan of how Airtable is implementing AI with "AI tokens." They make me afraid to use the AI features in Airtable for fear I'll exhaust my team's tokens, cost us more money, etc. So, I don't use them. I wish AI was just included in plans and not made available via an awkward, convoluted Add On.
What problems is the product solving and how is that benefiting you?
Airtable is solving the problem of how to keep track of all the videos my team has produced, who collaborated on the videos, who provided voice over for all videos, what production tools were used for each video, and where have we published or hosted each of our videos. Before I started using Airtable this information lived in multiple, messy, impossible to interpret spreadsheets. It would take hours if not an entire day to answer simple questions about our video content—like "how many videos has so and so provided voice over for us? Airtable also solves the problem of how to create a production schedule for our videos which is directly connected into our asset manager. I use a List view and a Calendar view to create a production schedule for video updates and new videos which all lives in the same base as all our assets. I can see what videos are live right alongside which videos are scheduled and in production. Everything. All in one place.
Powerful and Convenient Management Tool
What do you like best about the product?
The fact that it's a Cloud Based Database tool that can be easily shared with custom interfaces is what I like the most.
What do you dislike about the product?
I wish it had more Excel type functionality. Some things are complex to make work between sheets.
What problems is the product solving and how is that benefiting you?
I used to use Excel and having to share a spreadsheet with Alot of data was cumbersome.
Airtable is a game changer
What do you like best about the product?
Spreadsheet feel, database power – It looks like Excel but functions like a relational database, so non-technical users can build powerful tools without writing code. Drag-and-drop, color-coding, and easy filtering/sorting make it super approachable. Airtable adapts to many use cases: project management, content calendars, CRMs, event planning, inventory tracking—you name it. You can build custom workflows without needing a dev team. Grid, Kanban, Calendar, Gallery, and Gantt views let you see your data the way you want. Different team members can have their own views without affecting the underlying data. Real-time updates, comments, and @mentions make teamwork seamless. Permissions and roles help control who can view or edit what. Connects with tools like Slack, Google Workspace, Zapier, Notion, etc. Built-in automation helps trigger actions like sending emails, updating records, or posting to Slack. You can extend functionality with mini-apps (e.g., charts, maps, page designers). You can link tables like you would in a real database, which is powerful for connecting complex data (e.g., linking projects to clients or products to suppliers). Tons of pre-made templates to get started fast.
What do you dislike about the product?
The mobile experience isn’t nearly as strong as the desktop version. No native reporting/dashboard features out of the box. You can build charts with apps or export to another tool, but it's not as seamless as users want.
What problems is the product solving and how is that benefiting you?
Centralizes data in one place with clean, structured views that everyone can access. Better team coordination, less back-and-forth, and clearer communication. Saves time from repetitive tasks and automates busywork, so you can focus on the important stuff. Airtable has clean interfaces with dropdowns, checkboxes, attachments, and linked records—feels more like an app. More intuitive data entry, fewer mistakes, and easier onboarding for new users.
I enjoy the simple manner Airtable allows users to uniquely manage complex and variable systems.
What do you like best about the product?
I love how useful it is for team projects, divvying up work, and assigning tasks. I've also capitalized on the easy connection to Zapier and other third party API's.
What do you dislike about the product?
Not knowing everything possible within Airtable as it applies to my business. I'm still learning how best to connect and capitalize on connected tables and creating useful interface/dashboards.
What problems is the product solving and how is that benefiting you?
Annual event planning and task management; tracking KPI's; automatically posting social media upon approval.
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