Airtable
AirtableExternal reviews
3,268 reviews
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I couldn't live without Airtable
What do you like best about the product?
It keeps me organized, is easy to use, has so many features and functionality, and outperforms any of its competitors tenfold.
What do you dislike about the product?
There is a learning curve when teaching it to someone, which means they aren't initially as excited as you may be about it. For people who aren't tech-savvy, it may not be the best option.
What problems is the product solving and how is that benefiting you?
I track both quantitative and qualitative date, use it to collect information via forms, and use it to share information with others.
Great App Datastore and Source for Some App Development Depending on Your Workload
What do you like best about the product?
Airtable is an excellent data store that combines spreadsheet simplicity with app-like functionality, making it highly flexible for a variety of use cases. Its ability to integrate automations both within the platform and with third-party services greatly expands its versatility for different workflows. I find Interfaces especially useful for building dashboards that colleagues can interact with or edit, depending on permissions you set. One of my favorite features is Airtable’s robust API, which allows me to easily augment and manipulate data through code. I also love the automations feature, which enables me to trigger actions immediately based on form submissions, record updates, or scheduled intervals.
What do you dislike about the product?
However, Airtable may not be the best fit for projects involving large datasets, as record limits can become a bottleneck depending on your needs. I wish there was an option for email alerts when automation run limits are reached, ideally with the ability to notify specific stakeholders, rather than relying solely on the dashboard. When working with the API, the need to pause between data operations due to batching limitations can also slow down processes; sending, updating, and retrieving more records at once would be a huge improvement. Additionally, I wish automations offered a native option to delete records directly, instead of requiring workarounds like scripts or API calls. Finally, the current way Airtable handles automation errors could use some fine-tuning; what would be great is a dashboard with visibility into failed runs—like a grid view showing the time of failure, verbose error logs, automation trigger sources, and mass re-run capabilities—would make troubleshooting much easier.
What problems is the product solving and how is that benefiting you?
At one job, Airtable serves as the primary source of truth for managing a community of industry professionals. I use it to store and organize detailed information about community members, and have built automations and agents that facilitate meaningful connections between them, streamlining a process that would otherwise require manual matching and outreach.
In another role, I use Airtable as the core database for managing marketing campaigns. The platform’s Interfaces feature has been especially valuable, allowing team members to easily report on outreach replies and feedback without overwhelming them with backend complexity. With the addition of AI and automation tools, we've begun to automate much of the reporting and data management process, turning Airtable into a centralized hub that drives faster insights and decision-making.
For a high-profile client, Airtable acts as the source of truth for their video platform operations. We use it not only as a structured database but also as an interactive dashboard, enabling the team to manage content easily and send notifications to other platforms like Slack or email. This setup has provided a flexible, scalable way to track updates and trigger communications without needing to build a custom internal system from scratch.
In another role, I use Airtable as the core database for managing marketing campaigns. The platform’s Interfaces feature has been especially valuable, allowing team members to easily report on outreach replies and feedback without overwhelming them with backend complexity. With the addition of AI and automation tools, we've begun to automate much of the reporting and data management process, turning Airtable into a centralized hub that drives faster insights and decision-making.
For a high-profile client, Airtable acts as the source of truth for their video platform operations. We use it not only as a structured database but also as an interactive dashboard, enabling the team to manage content easily and send notifications to other platforms like Slack or email. This setup has provided a flexible, scalable way to track updates and trigger communications without needing to build a custom internal system from scratch.
Airtable is a powerful enabler for operational excellence and scalable workflow transformation
What do you like best about the product?
Airtable offers a modern, flexible platform that enables me to quickly design and launch custom business workflows—without relying on traditional development resources. It’s become a foundational tool for driving process improvement and enhancing data connectivity across teams. The platform is intuitive, easy to implement, and broadly adopted, which simplifies onboarding and change management. Airtable’s support team is also responsive and knowledgeable when we’ve needed assistance. Its ability to integrate at a high level with Microsoft 365, power intelligent automations, and incorporate AI-driven functionality allows us to move quickly while maintaining control, visibility, and governance.
What do you dislike about the product?
As our team scaled, we encountered constraints around automation run limits, sync delays between bases, and limited role-based access controls. These didn’t block us, but they did require creative workarounds and, in some cases, the use of external orchestration tools. It’s a reminder that Airtable is incredibly powerful for building systems quickly—but it still benefits from intentional governance planning when used at scale. We also use the platform frequently, and as usage expands, the pricing and capacity tiers can escalate faster than expected.
What problems is the product solving and how is that benefiting you?
Airtable is helping solve the challenge of fragmented, spreadsheet-driven operations by providing a central, flexible platform for workflow automation, reporting, and collaboration. It enables us to replace disjointed tools and manual processes with structured systems that scale—improving visibility, reducing errors, and accelerating decision-making. From staffing and time tracking to contract management and client approvals, Airtable gives us the agility to build tailored solutions without the overhead of traditional software development.
Good Collaboration Data Tool
What do you like best about the product?
I like the Live Collaboration with other users
What do you dislike about the product?
The data manipulation features can be a little less user friendly
What problems is the product solving and how is that benefiting you?
Allowing us to more quickly understand the needs of our stakeholders in the language we need to properly plan/procure/build
Balanced and Helpful
What do you like best about the product?
AirTable is very flexible and provides plenty of tools to be helpful for all users. We use it often and for a lot of different purposes. It expands and contracts easily as needed.
What do you dislike about the product?
It can get cluttered on a screen easily when there are a lot of people involved in the documents.
What problems is the product solving and how is that benefiting you?
Communication between team members, tracking tasks, communicating nuanced situations.
Easily organize and view data
What do you like best about the product?
I love that AirTable is versatile! We use it daily for a multitude of things. I use Airtable to manager compliance needs - the ability to upload documents is perfect for that + I can change the columns to be whatever I need (dates/ drop downs / text / etc.). Being able to pull data from one large sheet into smaller tabs makes organizing information easy and being able to change views (list, calendar, etc.) is nice when multiple people on my team work on the same sheet.
What do you dislike about the product?
I dislike that people have to be "invited" to Airtable to use it, instead of being able to send a link and they're automatically in. Also, when I update a form - the clicking of "publish form" instead of it automatically getting updated is a small nuisance.
What problems is the product solving and how is that benefiting you?
With AirTable my company is able to have all of our information in one place. Anything from our customer forms, to requests, changes, contacts, documents, etc. This has simplified our training process and allowed our team to work more quickly and efficiently.
Airtable has made my job so much easier!
What do you like best about the product?
Airtable has been able to help keep the data I need for my job organized and in one place. It is easy to use and has made my job a lot easier.
What do you dislike about the product?
So far I have not encountered anything that I don't like.
What problems is the product solving and how is that benefiting you?
Airtable has cut the amount of time it takes to do my job. Being able to have automated emails go out to our customers has had a positive impact on my productivity.
Solid solution to our business needs
What do you like best about the product?
Airtable is organized, has great automations feature, and an intuitive AI. It allowed our company to greatly increase productivity this year.
What do you dislike about the product?
As it is formatted like excel, I wish there were more excel like features, such as a "totals" features or gathering quick sums and other functions.
What problems is the product solving and how is that benefiting you?
It has down down on both manpower and human error by increasing the efficiency of our systems and allowing us to incorporate more automations.
Unlimited capabilities; can feel overwhelming
What do you like best about the product?
You can configure Airtable in any format that works best for your project/task management style; lists, charts, graphs, and sort by owner, due date, category, and anything else.
What do you dislike about the product?
It is not the most intuitive tool. Once you understand how to capitalize on its benefits, it's great - but I would say it requires some hand-holding to get used to.
What problems is the product solving and how is that benefiting you?
Airtable is allowing my team to have full visibility into each other's projects and keep tasks organized.
The Only Product You’ll Ever Need
What do you like best about the product?
The ability for Airtable to continually evolve while staying true to its mission.
Airtable has thread the needle to infuse cutting edge tech into every aspect of the product, which allows customers to keep Airtable as their #1 tool and increase stickiness across the board. The best example is how they have integrated AI into the product and allows Airtable apps to be powerhouses in their own right — and without needed to add on many (or any) additional tools to make meaningful change for the users of Airtable
Airtable has thread the needle to infuse cutting edge tech into every aspect of the product, which allows customers to keep Airtable as their #1 tool and increase stickiness across the board. The best example is how they have integrated AI into the product and allows Airtable apps to be powerhouses in their own right — and without needed to add on many (or any) additional tools to make meaningful change for the users of Airtable
What do you dislike about the product?
Honestly, with its newest AI offerings, there is not much to dislike about Airtable. The one area would be finding ways to get new Airtable users up to speed faster without having to watch video trainings. For me, that has been the biggest blocker or slowdown to get Airtable rolled out across the org
What problems is the product solving and how is that benefiting you?
It has allowed me to create a source of truth across the organization that helps increase transparency, collaboration, speed to market, & decision making
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