Salesforce Financial Services Cloud
Salesforce, Inc.Reviews from AWS customer
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Great Prepackaged Solutions, But Some Features Feel Unfinished
What do you like best about the product?
Salesforce Financial Services Cloud is nice because it is a prepackaged set of solutions applicable to banks, credit unions, wealth management organizations and other financial institutions. This is nice because companies do not need to recreate the wheel.
What do you dislike about the product?
I think householding and lead mapping can be cumbersome when converting leads to opportunities. There is a frustrating number of half baked features like interest tags.
What problems is the product solving and how is that benefiting you?
Knowing your customer. Being able to easily see all financial accounts and customer details and rolling them up to create meaningful insights is very useful for upselling as well as identifying risks.
A Powerful but Complex CRM for Financial Institutions
What do you like best about the product?
Client engagement, workflow automation and
purpose‐built data model for financial services.
Enhance customer relationships and improve operational efficiency.
purpose‐built data model for financial services.
Enhance customer relationships and improve operational efficiency.
What do you dislike about the product?
Complexity of setup & customization, the licensing price is relatively high. The platform’s navigation and user-friendliness could be better. System can be slow when dealing with high volumes of data.
What problems is the product solving and how is that benefiting you?
One issue that FSC is resolving is fragmented Client Data Across Systems. FSC unifies client information such as accounts, households, financial goals, interactions, into one central platform.
Efficiency Boost with Complex Setup Challenges
What do you like best about the product?
I find Salesforce Financial Services Cloud indispensable for centralizing customer data, which significantly streamlines and automates my processes. The software has been instrumental in enhancing my productivity, as it saves me a substantial amount of time and effort compared to using Google Sheets, ultimately improving my overall efficiency. One of the standout features I greatly appreciate is the Client 360 view, which offers a comprehensive overview of the customer’s complete journey, thus enhancing the decision-making process with better insights. Additionally, workflow automation is a powerful tool that reduces manual errors, enhancing the accuracy of our operations. The onboarding automation offered by Salesforce Financial Services Cloud has been a game-changer, saving several hours on a weekly basis and leading to improved daily operations. Overall, these features not only elevate productivity but also enhance client satisfaction, making me more inclined to choose Salesforce Financial Services Cloud again in the future.
What do you dislike about the product?
I find the Salesforce Financial Services Cloud to be somewhat complex, especially when setting it up and using features like the email campaign. Setting up a campaign to run a sequence was intricate, and receiving reports or analytics often takes one to two weeks, necessitating a call to customer support. This lengthy process is inconvenient. Also, the overall complexity and intricate customization options make it difficult to adapt quickly to our team's specific needs, which hinders ease of use and broader team adoption.
What problems is the product solving and how is that benefiting you?
I use Salesforce Financial Services Cloud to centralize client data, automate processes, and gain insights, significantly improving productivity and customer satisfaction. It also streamlines onboarding and reduces manual errors, saving time and effort compared to Google Sheets.
Excellent reporting and Dashboards
What do you like best about the product?
Salesforce Financial Services Cloud stands out for its ability to unify client data across banking, wealth management, and insurance, enabling personalized, AI-driven engagement at scale. Salesforce also makes reporting and dashboard easy to read and now where I stand on my target as a sales person.
What do you dislike about the product?
The bugs, the errors, I feel like i have to reach out to our sales opps teams almost every time I do something on the platform. It takes time and energy to do that, and sometimes I forget what I was supposed to do. So definitely, it comes with a price.
What problems is the product solving and how is that benefiting you?
Salesforce Financial Services Cloud helps solve the challenge of fragmented client data by providing a unified, 360-degree view of each customer across banking, insurance, and wealth management. This enables teams to deliver more personalized service, streamline onboarding, and stay compliant with industry regulations. For me, it’s made client interactions more efficient and strategic — we can anticipate needs, track goals, and build stronger relationships with less manual effort.
Powerful, Customizable Fintech Solution—Best for Large Enterprises Due to High Cost
What do you like best about the product?
Salesforce financial services is one of the most top tier solutions for in financial solutions as it gives a full overview of the customer's transactions, profiles and history in a single view window. It is not just the CRM but integrated with the most useful tools like Accounting and Payments which is integrated with the AI analytics and reporting. Being in Fintech industry, I often look for the customization I can do and offer within the product and Salesforce financial services does all as it is extremely easy to operate and work around the workflows.
What do you dislike about the product?
It extremely expensive as compare to the competitors and consultation fee is high as well. It has complex user interface because of the analytics and reporting. It is only beneficial to larger industries as for small companies it is too expensive to operate.
What problems is the product solving and how is that benefiting you?
If your data is scattered all over and in pieces, Salesforce Financial services could be the best solution to that. The ease of migrating data within a single console is one of the greatest issues solved by this solution.
Efficient Lead Management, But List Sorting Needs Improvement
What do you like best about the product?
Easy CRM makes it simple to organize leads and clients, providing detailed information that allows me to quickly access what I need without wasting time searching. This helps me manage deals more efficiently and stay on top of important details.
What do you dislike about the product?
At times, the lists can become disorganized due to confusion between the actual dates and the upload dates. This makes it necessary to do additional sorting to make sure the right clients are being reached, rather than having them accidentally overlooked.
What problems is the product solving and how is that benefiting you?
As a CRM tailored to specific industries, it's important to have software that truly understands the unique needs and workflows of those sectors. Since this is a specialized product, it makes handling information that can't typically be managed in other CRMs much easier and more efficient here.
Organization, automation, and customer focus
What do you like best about the product?
At first, I found it to be a complex tool, but over time, I discovered it's one of the most comprehensive and powerful platforms for managing client relationships, operations, and opportunities within the financial sector. What I value most is the unified view of the client because before, I had to review multiple sources to understand a client's complete situation their accounts, products, previous interactions, etc.but now everything is centralized. On a single screen, I can see everything from their investment history to open cases with customer service. This has greatly improved the quality of my interactions and the personalization of my service.
Another feature I use a lot is relationship management. FSC allows me to map the connections between clients, family members, businesses, and advisors, which gives me a clear picture of each person's financial ecosystem. It's especially useful for identifying new opportunities or better understanding the dynamics between high-value clients.
Another feature I use a lot is relationship management. FSC allows me to map the connections between clients, family members, businesses, and advisors, which gives me a clear picture of each person's financial ecosystem. It's especially useful for identifying new opportunities or better understanding the dynamics between high-value clients.
What do you dislike about the product?
Not everything is perfect, of course. The learning curve is somewhat steep, and sometimes customizations require technical support or a Salesforce administrator. Furthermore, if proper record-keeping discipline is not maintained, the database can become filled with duplicate or outdated information.
What problems is the product solving and how is that benefiting you?
My work used to feel fragmented. I had client information scattered across spreadsheets, emails, and different systems, and I also missed opportunities due to lack of follow-up or relying on manual reminders. Now, with automated workflows and scheduled tasks, the system notifies me when to follow up or when an approval is due.
Unified Client Management with Salesforce Financial Services Cloud
What do you like best about the product?
I love how Salesforce Financial Services Cloud has seamlessly integrated with other Salesforce products like Sales Cloud and Service Cloud, which makes managing all aspects of client accounts from onboarding to ongoing service effortlessly within one system. The unified view of client data it offers is instrumental in helping my team make well-informed and prompt decisions without switching tools, ultimately enhancing client satisfaction through personalized and efficient responses. The client and household data model, relationship mapping, and built-in automation tools are standout features that streamline workflows and client management. I also appreciate how the platform's ability to consolidate data from various touchpoints provides a comprehensive 360-degree view of our clients, solving the issue of scattered information. The smooth connectivity with other Salesforce products amplifies its utility, making Salesforce Financial Services Cloud particularly well-suited for financial teams like ours.
What do you dislike about the product?
I found the initial setup process challenging due to the complexity of customizing industry-specific objects and data relationships to fit our exact business needs.
What problems is the product solving and how is that benefiting you?
I use the platform to manage client data and relationships in one place, providing a 360-degree client view, saving time, reducing errors, and improving client satisfaction. It integrates smoothly with other Salesforce tools, enhancing workflow and decision-making.
Powerful Data Modeling & Integration, But Customization Can Be Complex
What do you like best about the product?
Salesforce Financial Services Cloud offers strong data modeling for client relationships, householding, and financial accounts. I especially like how it supports personalized engagement and integrates well with other Salesforce tools, making it scalable and adaptable for enterprise architecture in financial services
What do you dislike about the product?
Customization can be complex and often requires developer support, which slows down implementation. Some financial workflows feel generic and need heavy tailoring to fit specific business models. Also, licensing and add-on costs can escalate quickly
What problems is the product solving and how is that benefiting you?
This tool centralizes client data, streamlines financial workflows, and enhances relationship management across teams. As an IT Solutions Architect, I find that it makes integrating with other systems much easier and supports a scalable architecture for financial institutions. It also helps reduce manual processes and increases data visibility.
Seamless Salesforce Integration, But Setup Can Be Overwhelming
What do you like best about the product?
It's great if you also use any other SaleForce platform — ie. Sales Cloud, Service Cloud, Marketing Cloud. They are all integrated into on another so you can take care of your business needs under one platform.
What do you dislike about the product?
Set up is a little overwhelming due to the massive potential the program offers. It's best to take your time with set up. Cost is a bit high which makes it not so ideal for smaller businesses with smaller budgetary contraints.
What problems is the product solving and how is that benefiting you?
Saleforce financial services cloud is just one more component to managing business needs in a one stop shop environment. It allows our business to keep our business needs streamlined and efficient by not having to use multiple programs to meet our operating needs.
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