What do you like best about the product?

I like the simplicity of the application (online- browser only version). I like how there is practically data for any location in the U.S. For the most part is a REALLY well accepted product in our organization, but it does have a few drawbacks.

What do you dislike about the product?

The first thing I don't like about it is formatting. When building an infographic, there are VERY limited vector icons to use for the infographics. Our organization has to build so many icons to use. Second, there is a major formatting issue with the infographics. We often run a report (infographic) and when we see the product the numbers or formatting cause issues and then we have to go back to the infographic and adjust and then re-run the infographic. This costs us a lot of credits. If there was a way to "re-run" the same infographic and to fix formatting without costing credits that would be extremely helpful. Lastly, the source of all the data is kind of a mystery. I get asked all the time "where do they get this data" and the answer is "i really don't know" if there was some more open communication about the source of these "7,000+" variables, that would be very helpful.

What problems is the product solving and how is that benefiting you?

This has shown our clients that we took the time to understand their demographics and their community and their dynamic which helps us sell products.