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    Carlos H.

Great software but has one too many things

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
I love the way in which the software can show a great improvement in customer support and service. It's pretty easy to use and once you get a hold of the features, it is very helpful.
What do you dislike about the product?
It has waaaaay to many things that in the field, we don't use. All the profile properties just take up space since most of the times it does not show any valuable information. Same with the case details space.
What problems is the product solving and how is that benefiting you?
It is making customer service easier and faster.


    Hospital & Health Care

The New Generation of Marketing

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
I like that Sprinklr gives you options for different platforms and presets for photos, videos, gifs etc. It is nice to not have to provide your own images. I also like that you can schedule posts for the future. Sprinklr offers a wide variety of features that allows you to choose which options best suits your marketing needs. In society today, I feel like a lot of companies hire a specified marketing or social media employee. This app allows not only one employee, but up to however many employees to have access and it honestly only takes a few minutes per post. This app cuts down tremendously on the time marketing usually takes and the costs-which is very much important to most businesses.
What do you dislike about the product?
I personally have not seen any downsides to Sprinklr. I thought it was helpful that my company provided me a module to learn how to use and navigate Sprinklr before I started going onto the platform.
What problems is the product solving and how is that benefiting you?
My company simply uses Sprinklr for marketing purposes. Sprinklr is allowing us to post advertisements on Facebook and Instagram that are pre-set by the company and and are able to post as our own dental office as well. This is allowing us to save time and money with marketing that we would otherwise have to budget for.


    Non-Profit Organization Management

Great but not for me

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
It's a versatile and user-friendly platform that offers a variety of useful features, making it an excellent choice for a wide range of users.
What do you dislike about the product?
This isn't related to Sprinklr, but more so to my actual job. However, my use of it is very limited, and I want to learn more about how to navigate it. It can be difficult to train myself, despite the online trainings provided through Sprinklr.
What problems is the product solving and how is that benefiting you?
Sprinklr helps with many of our automation needs for managing our social media platforms. Our workflow has improved.


    Financial Services

Comprehensive and User Friendly Social Media Management Tool

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Sprinklr is a useful platform that makes managing social media much more efficient. Its interface is intuitive, allowing for easy planning and scheduling of organic posts across channels. I also appreciate the ability to build detailed reports for paid social campaigns within the same platform. Having both paid and organic capabilities in one place improves workflow and ensures consistency across teams. Overall, Sprinklr is a valuable tool for any organization looking to effectively manage and measure their social media efforts.
What do you dislike about the product?
While Sprinklr is a useful platform, one challenge is that the performance metrics for paid campaigns don’t always align exactly with the data shown in the native social media platforms. This can require additional time to reconcile reporting. Additionally, I’ve encountered occasional bugs when scheduling paid social campaigns, which sometimes require technical support or manual adjustments to resolve. Customer service has been helpful to solve these issues.
What problems is the product solving and how is that benefiting you?
Sprinklr helps our company manage social media more efficiently by bringing paid and organic functions into one platform. Before, teams had to use multiple tools to plan content, schedule posts, and report on performance, which led to fragmented workflows and extra manual work. With Sprinklr, we can plan campaigns, publish content, and build reports all in one place. This improves collaboration across teams, saves time, and provides a more complete view of social media performance. Having unified data also supports better decision-making and ensures our brand messaging is consistent across channels. Also, Sprinklr allows us to be compliant with regulations and guidelines that we need to follow in our line of work.


    Emma S.

Easy to use

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
easy to use dashboard and configurations
What do you dislike about the product?
lack of paid media services and custimer support
What problems is the product solving and how is that benefiting you?
mass media and response times


    Wagner L.

Intuitive and complete.

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
The platform works intuitively, so that it's easy even for those who have no previous experience with the product to understand and use. The graphs are self-explanatory and provide all the information needed to prepare reports.
What do you dislike about the product?
The creation of new dashboards and widgets could be made a little less complex, with the option of previous templates that could be reused (without the need to clone existing dashboards).
What problems is the product solving and how is that benefiting you?
Capture and measure brand mentions quickly and conveniently.


    Consumer Services

Modern design with a lot of features however missing simple things

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
I like the look and the smart reply options on the website. The canned response is the best thing for customer service agents as well.
What do you dislike about the product?
The downside of this website is having to click the text box to send a message, the platform we were using before has this feature. The next thing is the notification when you click/ highlight anything, it comes up as another window
What problems is the product solving and how is that benefiting you?
Finding the better response to customers


    Nia R.

Highly recommend!!

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
It's a good tool to capture all our company mentions and it's convenient to use and it was easy to integrate our system into it.
What do you dislike about the product?
It can be a little difficult and confusing to use at first. There's A LOT of different functions that it can get overwhelming
What problems is the product solving and how is that benefiting you?
Seeing what our audience is saying about the brand


    Sofia .

How Sprinklr saved my productivity

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
It's very user friendly, the interface is not too complicated and I like how streamlined it makes my work.
What do you dislike about the product?
It sometimes has a few bugs. Nothing too crazy.
What problems is the product solving and how is that benefiting you?
Quick and easy communication with users.


    Consumer Goods

same same, but different

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Sprinklr is a great way to aggregate multiple social media platforms into one, reasonably easy to use UI and interface
What do you dislike about the product?
technical support may leave something to be desired and can be redundant
What problems is the product solving and how is that benefiting you?
Sprinklr is able to provide an all in one suite to converse with customers