Sprinklr Unified-CXM Platform
SprinklrReviews from AWS customer
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Sprinklr is a All-in-One Platform
What do you like best about the product?
*All-in-One Platform
Combines social media management, social listening, customer service (CRM/ticketing), paid media, and analytics in a single dashboard.
Great for large brands needing omnichannel visibility and control.
*Powerful Listening & Analytics Tools
Real-time social listening across major platforms (Facebook, Instagram, X/Twitter, Reddit, forums, blogs, etc.).
Strong customizable dashboards and exportable reports.
*Scalability
Built for large enterprises with multi-region, multi-brand, and multilingual teams.
Handles thousands of inbound messages and customer touchpoints per day with automation features like auto-routing and workflow triggers.
Combines social media management, social listening, customer service (CRM/ticketing), paid media, and analytics in a single dashboard.
Great for large brands needing omnichannel visibility and control.
*Powerful Listening & Analytics Tools
Real-time social listening across major platforms (Facebook, Instagram, X/Twitter, Reddit, forums, blogs, etc.).
Strong customizable dashboards and exportable reports.
*Scalability
Built for large enterprises with multi-region, multi-brand, and multilingual teams.
Handles thousands of inbound messages and customer touchpoints per day with automation features like auto-routing and workflow triggers.
What do you dislike about the product?
*Steepish Learning Curve
Complex UI and overwhelming functionality can be hard to navigate for new users.
Requires training and onboarding to unlock full value.
*It's not cheap
Pricing is custom and enterprise-level — not cost-effective for small or mid-sized businesses.
Add-ons (analytics modules, listening, care integrations) can stack up quickly.
*Occasional Bugs & Performance Issues
Some users have cited interface lag, reporting errors, or publishing glitches — especially with high-volume accounts.
Limited Platform Flexibility for Paid Ads
While it supports paid social, Sprinklr’s advertising module isn’t as user-friendly or robust as dedicated ad platforms (like Meta Ads Manager or Google Ads UI).
Complex UI and overwhelming functionality can be hard to navigate for new users.
Requires training and onboarding to unlock full value.
*It's not cheap
Pricing is custom and enterprise-level — not cost-effective for small or mid-sized businesses.
Add-ons (analytics modules, listening, care integrations) can stack up quickly.
*Occasional Bugs & Performance Issues
Some users have cited interface lag, reporting errors, or publishing glitches — especially with high-volume accounts.
Limited Platform Flexibility for Paid Ads
While it supports paid social, Sprinklr’s advertising module isn’t as user-friendly or robust as dedicated ad platforms (like Meta Ads Manager or Google Ads UI).
What problems is the product solving and how is that benefiting you?
I can post to all our socials at once. It will also let me know if i am using wording or music that is copyrighted.
The most comprehensive social media management tool
What do you like best about the product?
I use it from Monday to Friday and consider it the most complete professional tool, with an impressive number of features and possibilities. Everything is customizable, making both integration and implementation easy. Its use is quite intuitive, and they are always looking to improve the UX. The support they provide to their clients also has a very good UX. Without a doubt, I recommend it.
What do you dislike about the product?
Over ten years of use, I can say that at the moment I don't see any disadvantages.
What problems is the product solving and how is that benefiting you?
When there is a crash of any integrated external platform, they inform us, which is a point in their favor.
Pretty straight forward platform to use
What do you like best about the product?
Managing all our emails and live chats in one place
What do you dislike about the product?
Emails can build up into really long ones that are hard to look through
What problems is the product solving and how is that benefiting you?
Dealing with live chats and emails
Great for reporting and scheduling
What do you like best about the product?
Sprinklr is the real deal when it comes to scheduling for social!
What do you dislike about the product?
Reporting could be easier to manage and better integration with LinkedIn.
What problems is the product solving and how is that benefiting you?
Scheduling across profiles and accounts.
Great took for scheduling, but dashboards are a bit confusing
What do you like best about the product?
My favorite Sprinklr feature is the Editorial Calendar, where you can view and schedule posts for all your social media channels. The scheduler itself is intuitive, easy to use, and very rarely crashes, so it makes my life easier. I use it daily for different channels, and I can say it makes me more efficient.
What do you dislike about the product?
I am not the biggest fan of the way they present some dashboards, making them confusing and showing different data. Also, customer support can be super fast and efficient in replying or sometimes ignore you for a while.
What problems is the product solving and how is that benefiting you?
It helps me with the scheduling of all my posts for social media, and since I am a social media manager it makes me go faster and more efficiently.
Easy to use, good data gathering, some hiccups.
What do you like best about the product?
The tool provides very insightful metrics to assess the success/failure of content across various platforms.
What do you dislike about the product?
Accounts disconnect and need to be re-verified/re-added. This is frustrating and can cause issues when managing accounts for multiple people.
What problems is the product solving and how is that benefiting you?
Easy way to publish posts across multiple platforms and measure the data.
Easy to use and fast
What do you like best about the product?
How fast it attaches attachments regardless of the size
What do you dislike about the product?
We had a few issues with my group being given access to every feature possible, but when we inquired to reduce those down to just what we would use they were quick to fix our profiles.
What problems is the product solving and how is that benefiting you?
Sprinklr helps us view emailing and processing tasks in new innovative way.
Powerful platform for managing customer experience at scale.
What do you like best about the product?
Sprnklr makes it east to Manage and respond to customer inquiries across multiple channels in one unified dashboard. I love the automation features, reporting tools, and how it streamlines team collaboration to improve response time and customer satisfaction
What do you dislike about the product?
Sometimes the platform can feel overwhelming due to its wide range of features and complex interface.
What problems is the product solving and how is that benefiting you?
It's helps categorize different platforms in one and it benefits me because I can manage all date in one platform.
Great all-rounder works well in general but does have a couple of kinks that require extra attention
What do you like best about the product?
The reporting aspect is great, it pulls it in effectively and efficiently. The tagging aspect has transformed our approach to naming conventions and reporting, reducing the time quite significantly. I use this every day for pacing checks of campaigns, creating reports and planning.
What do you dislike about the product?
The lag it takes for Sprinklr to update in line with ad manager updates. It takes a while to bring a fully fledged account up to speed and implement it across the board, especially if theres a few years of data to back log. Our first Sprinklr Rep was fantastic at helping us onboard, but since customer service has been lacking slightly - taking longer to respond to queries and not having the same level of commitment.
What problems is the product solving and how is that benefiting you?
This has solved our manual pacing issues, naming convention inaccuracies, has implemented QA sheets for during the build process, saving us a lot of time and from a lot of errors.
Sprinklr Makes Social Easy
What do you like best about the product?
Being able schedule social posts across multiple channels has streamlined our efforts to grow awareness
What do you dislike about the product?
Need more tutorials to get the most out of the tool - I don't know which features that I'm missing out on
What problems is the product solving and how is that benefiting you?
Consistency with social posts across multiple channels.
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