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    Kate D.

Great software

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
I love the workflows and automations and that Hubspot does exactly what you tell it to.
What do you dislike about the product?
I wish their workflows would be activated by catching a webook
What problems is the product solving and how is that benefiting you?
Workflows!!!


    Catherine Q.

Powerful All-in-One Marketing Tool With a Learning Curve

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
As someone managing lifecycle and performance marketing at scale, the segmentation and automation capabilities are what stand out the most. HubSpot makes it simple to build targeted journeys, automate nurture campaigns, and track outcomes in one place. I especially value how the reporting ties marketing activity back to creator engagement and revenue impact — it’s not just busy work, it’s measurable growth.
What do you dislike about the product?
While HubSpot is powerful, the platform can feel overwhelming at times — especially when setting up advanced workflows or trying to customize reporting beyond the basics. There’s definitely a learning curve, and I’ve found myself needing extra time (or outside resources) to fully leverage the more complex features. Pricing also adds up quickly as you scale, which can be tough if you’re managing multiple lifecycles or business units.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub has helped consolidate what used to be a scattered toolkit into one platform. Instead of switching between multiple systems, I can manage lifecycle campaigns, automate engagement flows, and report on performance all in one place. The automation features save significant time and reduce manual errors, while the reporting gives me the clarity to show how marketing efforts directly impact growth. It also makes segmentation far easier, allowing me to target creators based on their lifecycle stage or engagement potential. Overall, it’s helped me scale marketing with less busywork and more measurable impact.


    Edmond M.

I like how hubspot allows you to gain holistic view and control over your marketing efforts.

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
I like how hubspot allows you to gain control over your entire maketing campaign.
What do you dislike about the product?
Although i see the ai is developing, there is a lot of work to be done
What problems is the product solving and how is that benefiting you?
I can see critical kpis I would otherwise miss with other systems


    Jamie M.

Great for streamlining everything

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
We use it across a range of channels and it’s great for seeing the impact of all our marketing efforts working together.
What do you dislike about the product?
It doesn’t always play well with our other systems, and it can be difficult building reports that work the way we want them to.
What problems is the product solving and how is that benefiting you?
Streamlining multiple channels - this allows us to see results in one place


    Caroline A.

Incredible for small teams

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Automation, AI agents, and integrations put all my data into one spot! I am a 5-person team in 1 with HubSpot.
What do you dislike about the product?
Still very much learning but no roadblocks or negatives yet!
What problems is the product solving and how is that benefiting you?
Efficiencies, deeper customer data


    Meredith M.

Marketing Manager

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
HubSpot has allowed us to expand our marketing efforts and streamline email and social campaigns as well as event invites
What do you dislike about the product?
I would like more hands on training throughout the year
What problems is the product solving and how is that benefiting you?
We had no way to do campaigns before HubSpot


    Lavish M.

Streamlined Marketing That Scales with Ease

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
At MarkovML, HubSpot Marketing Hub has completely transformed the way we approach marketing. Before adopting it, managing campaigns, tracking performance, and aligning with sales felt scattered across too many tools. Now, everything is centralized, intuitive, and remarkably easy to use.

The automation features have been a game-changer — from setting up drip campaigns to nurturing leads, everything works seamlessly without constant manual intervention. Reporting is clear and actionable, giving us the confidence to make data-driven decisions quickly.

One of the biggest wins for us has been how easy it is for non-technical team members to adopt. The user interface is straightforward, integrations are simple, and even complex workflows can be built without needing engineering support. This has saved countless hours and allowed our marketing team to focus on strategy and creativity instead of repetitive tasks.

Overall, HubSpot has not just simplified our marketing operations — it has helped us scale them. It’s become an indispensable tool in our growth journey.

Pros:
• Intuitive and user-friendly interface
• Powerful automation that reduces manual work
• Clear, customizable reporting
• Seamless integration with sales and CRM tools
What do you dislike about the product?
Advanced features sometimes require extra onboarding

Pricing can be a hurdle for smaller teams
What problems is the product solving and how is that benefiting you?
It has made it simple to:
• Centralize all campaigns, emails, and tracking in one place
• Automate repetitive work like lead nurturing and workflows
• Align sales and marketing through the shared CRM
• Track ROI and performance with clear, actionable reporting
• Scale marketing efforts without adding unnecessary complexity


    Marketing and Advertising

Marketing hub for my agency and clients

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Connecting dots that weren’t connected before - from email to form fills to contact profiles
What do you dislike about the product?
The pricing and what’s included is hard to keep track of
What problems is the product solving and how is that benefiting you?
Automate aspects of marketing ahead of time and providing insight into how things work


    Marketing and Advertising

Best in class platform

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
HS Marketing hub pulls everything you need across sales and marketing into a single, easy to use tool
What do you dislike about the product?
Tiered pricing is frustrating when you bump into something you don’t have access to
What problems is the product solving and how is that benefiting you?
Nurturing and selling to prospects


    Consulting

Marketing must have!

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Marketing Hub is helpful because it streamlines campaign management, automates workflows, and provides data-driven insights to attract, engage, and convert leads more effectively.
What do you dislike about the product?
With the new things launching from INBOUND marketing hub is getting better and better!
What problems is the product solving and how is that benefiting you?
It holds all my marketing campaign together in one place allowing me to schedule and publish groupings everything together