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    Design

Use Hubspot to power marketing for agency new business

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
The email creative marketing campaigns that you can create are endless. We love to promote our designed case studies, events and new articles using the email function.
What do you dislike about the product?
I'd love for the LinkedIn integration for social posting to be more flexible as if you're posting from the LinkedIn platform e.g. posting carousel images.
What problems is the product solving and how is that benefiting you?
We need to reach a wide global audience with our content and events. Hubspot Marketing allows us to do that with email campaigns and organic social posts. Both our London and New York studio use the Hubspot platform for this.


    Rocio D.

Great as a marketing tool

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
The platform is very user-friendly, more than other marketing tools. In my case, as Email Mk Specialist I use on daily basis email and automation services, we migrated email services 1 year ago from other email tools and the difference it's been great ever since.
Also, it's a great asset to be able to use the same platform for many different mk services/channel - Email - Website (LP, forms, blog) because it's easier to build a campaign from centralising everything.
What do you dislike about the product?
I think reporting and analytics could be improved - comparing other digital mk platforms (Marketo for example) reporting is not as complete as sometimes we need.
What problems is the product solving and how is that benefiting you?
It's helping us (mk team) manage mk campaigns in a centralized way - and for me (email and automation) it's helping me build many workflows and automated campaigns easily compared with other tools.
Also, I think it's great to have an HB account manager to help us with everything - we have recurrent meetings 1 a month so she/he asks us what are we doing, what we want to do in the next months and how can HB help us, presenting new features releases.. In my previous experience with other tools, account managers only scheduled meetings with us to try to sell anything else or communicate price increases.


    Allen L.

The Ferrari of CRMs

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
The information and data knowledge you get from Hubspot is unrivaled; this is the best marketing tool any marketing person could ask for. Their academy and knowledge base also compliments your role and supports you far better than any CRM I have used in my 18 years in marketing
What do you dislike about the product?
The fact that more and more people are going to start using it and my colleagues will realize our success isnt down to me its down to Hubspot.
What problems is the product solving and how is that benefiting you?
I work for a fantastic SME in the UK, and data has always been an issue, what is great for us is the insights we have gained about our customers. I am excited to complete our new website within Hubspot and reap the rewards of that


    Verified User in Computer Software

Easy analytics and reporting

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
User-friendly way of creating reports and dashboards. Another good thing is introducing AI assistant, which makes content work much easier.
What do you dislike about the product?
It might be a bit difficult to learn for new users. If you are a few users that never worked with Hubspot, you might find navigation a bit too complicated or not obvious.
What problems is the product solving and how is that benefiting you?
It helps to find and store customer insights. I used to have a problem with creating content performance dashboards. Now i can do it myself, without involving data analyst.


    Maritime

An essential tool for our business

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing makes it incredibly easy to manage our marketing activities between a remote team with different levels of skills and responsibilities.
What do you dislike about the product?
Certain functionality (stories, analytics) which exists in native social media platforms is not available in HubSpot.
What problems is the product solving and how is that benefiting you?
As a business with multiple business units HubSpot Marketing Hub is great at consolidating different channels into one manageable space to provide a clear overview of performance.


    Marketing and Advertising

Very powerful and reliable platform

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
Hubspot links to straight to my database, which enables me to run powerful automated campaigns.
What do you dislike about the product?
Hubspot is a little pricer for large databases.
What problems is the product solving and how is that benefiting you?
Marketing Hub is enabling us to keep our database active, the automation tools can respond to our data and keep it engaged.


    caroline s.

infinite marketing possibilities

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
I haven't found something I want to do and can't do yet.
What do you dislike about the product?
The fact I've constantly got a support ticket going means I can't solve my problems by myself - probably because the functionalities are so vast
What problems is the product solving and how is that benefiting you?
Hubspot allows us to have all our data in on space from first contact to sales through to customer success. It solves the challenges of collecting, updating and managing data.


    Joe B.

The capabilities only go deeper

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
Easy to use WYSIWYG editor for emails, automation feature seamlessly connects with our other tech stack and also all the work can be attributed to specific team members allowing us to track and monitor progress and success.
What do you dislike about the product?
A relatively steep learning curve can put off new team members.

The new social media posting wizard takes a lot longer to post than the old one did, meaning theres a slightly longer lead time in scheduling posts.
What problems is the product solving and how is that benefiting you?
Quickly creating marketing campaigns and allowing us to build and create long lasting campaigns easily.

A shared workspace allows us to combine and work together much more easily.


    Staffing and Recruiting

hub spot marketing hub is all what you need to grow your business

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
The support inbox helps you immediately solve your issues. They look at your workflows and campaigns and help you choose filters that work best for your business growth.
What do you dislike about the product?
You can improve explaining filters with real-life examples. It is a bit overwhelming and confusing for people who are not power users and new to digital marketing.
What problems is the product solving and how is that benefiting you?
I use it for email marketing campaigns, and it helps us get responses from clients and achieve our business development targets. Our business performance has increased after using hub spot marketing hub.


    Jo D.

It has revolutionised our marketing

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
Clean database, captures emails when we message them , automated, helps us keep on top of GDPR compliance, user-friendly, really easy to use, the eshots are brilliant and easy to use, the help articles are clear and always follow the same format, good chat support. It is great
What do you dislike about the product?
The social media tagging is still poor. It's not well set up for Instagram yet (eg you cannot bulk upload posts for that). It has suddenly stopped auto tracking my emails and I can't get it to do it again. It doesnt have the functionality to let our whole team manage the inbox through a group email which is a pain.
What problems is the product solving and how is that benefiting you?
Managing our database and enabling us to sell to it. Also helps with our GDPR obligaiotns